Brandwave

Harcourts vs Property Brokers:Which is more popular?

In September 2026, Property Brokers had more branded searches than Harcourts among Masterton real estate agencies in New Zealand. Property Brokers had about 360 branded searches, while Harcourts had 140. Property Brokers made up 25.7% of all Masterton real estate agency searches we track, and Harcourts accounted for 10%. When we asked ChatGPT and Google AI Overviews about Masterton real estate agencies, Harcourts appeared in all three answers and Property Brokers in none.

Among Masterton real estate agencies in New Zealand in September 2026

Who do people search for more?

Property Brokers, about 3 searches for every 1 for Harcourts

Property Brokers 360 searchesHarcourts 140 searches

Who does AI mention more?

Harcourts, mentioned in every answer we collected

Harcourts in 3 of 3Property Brokers in 0 of 3

Who does AI recommend more?

Harcourts, the only one of the two named

Harcourts first in 3Property Brokers never named

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Top Masterton real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Harcourts appeared in all three answers. Property Brokers did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray White1st
  2. Tremains2nd
  3. Harcourts3rd
  4. Saywell & Co4th
  5. Property Brokers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray White3 of 3Named in 3 of 3 ChatGPT answers
  • Tremains3 of 3Named in 3 of 3 ChatGPT answers
  • Harcourts3 of 3Named in 3 of 3 ChatGPT answers
  • Saywell & Co1 of 3Named in 1 of 3 ChatGPT answers
  • Property Brokers0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Masterton real estate agencies

3 answers

  • Asked ChatGPT

    “Which real estate agency should I hire in Masterton, New Zealand?”

    1. 1Ray White
    2. 2Tremains
    3. 3Harcourts

  • Asked ChatGPT

    “What are the best real estate agencies in Masterton, New Zealand?”

    1. 1Ray White
    2. 2Tremains
    3. 3Harcourts
    4. 4Saywell & Co

  • Asked ChatGPT

    “What's the best real estate agency in Masterton, New Zealand for a house sale?”

    1. 1Ray White
    2. 2Tremains
    3. 3Harcourts

  • Searched Google, AI Overview

    “real estate masterton”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “masterton real estate agency”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Harcourts or Property Brokers more popular in search?

This chart shows how often people search Google for Harcourts and Property Brokers by name. Each line represents a brand's share of searches for all five Masterton real estate agencies we track, month by month, from searches in New Zealand.

Harcourts and Property Brokers among Masterton real estate agencies in New Zealand, by month

Share of searches by month for Property Brokers, Harcourts. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteProperty BrokersTremainsHarcourtsSaywell & Co
Oct 202544.9%22.1%20.6%12.5%0%
Nov 202536.4%26%20.8%16.9%0%
Dec 202540.7%24.6%20.3%14.4%0%
Jan 202637.2%25.6%22.3%14%0.83%
Feb 202636.8%24.3%15.8%11.2%11.8%
Mar 202635.1%25.2%18.5%13.9%7.3%
Apr 202641.2%23.5%16%14.3%5%
May 202641.2%22.8%16.2%15.4%4.4%
Jun 202638.2%23.7%15.3%19.8%3.1%
Jul 202639.8%29.3%15.4%11.4%4.1%
Aug 202643.5%23.2%16.7%12.3%4.3%
Sep 202646.4%25.7%15.7%10%2.1%

How has the Harcourts and Property Brokers comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Masterton real estate agencies in September 2026?

2 changes

  1. In September 2026, Property Brokers gained share of searches among Masterton real estate agencies in New Zealand, from 23.2% to 25.7%.

  2. In September 2026, Harcourts lost share of searches among Masterton real estate agencies in New Zealand, from 12.3% to 10%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Harcourts’ and Property Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harcourts

1 branded search term

  • harcourts masterton

Property Brokers

5 branded search terms

  • property brokers
  • property brokers listings
  • property brokers masterton
  • property brokers rentals
  • propertybrokers

How the Brand Demand Index is measured

Other head-to-heads among Masterton real estate agencies

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