Harcourts vs Ray White:Which is more popular?
In September 2026, Ray White had more branded searches than Harcourts among Masterton real estate agencies in New Zealand. Ray White had about 650 branded searches, while Harcourts had 140. Ray White made up 46.4% of all Masterton real estate agency searches we track, and Harcourts accounted for 10%. When we asked ChatGPT and Google AI Overviews about Masterton real estate agencies, both Harcourts and Ray White appeared in all three answers. Ray White was mentioned before Harcourts in every answer.
Who do people search for more?
Ray White, about 5 searches for every 1 for Harcourts
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Ray White, named ahead of Harcourts in every answer
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Top Masterton real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Harcourts and Ray White showed up in all three answers. Ray White was listed before Harcourts in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ray White3 of 3Named in 3 of 3 ChatGPT answers
Tremains3 of 3Named in 3 of 3 ChatGPT answers
Harcourts3 of 3Named in 3 of 3 ChatGPT answers
Saywell & Co1 of 3Named in 1 of 3 ChatGPT answers
Property Brokers0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Masterton real estate agencies
3 answers
Asked ChatGPT
“Which real estate agency should I hire in Masterton, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Masterton, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Masterton, New Zealand for a house sale?”
Searched Google, AI Overview
“real estate masterton”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“masterton real estate agency”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Harcourts or Ray White more popular in search?
This chart shows how often people search Google for Harcourts and Ray White by name. Each line represents a brand's share of searches for all five Masterton real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Ray White, Harcourts. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray White | Property Brokers | Tremains | Harcourts | Saywell & Co |
|---|---|---|---|---|---|
| Oct 2025 | 44.9% | 22.1% | 20.6% | 12.5% | 0% |
| Nov 2025 | 36.4% | 26% | 20.8% | 16.9% | 0% |
| Dec 2025 | 40.7% | 24.6% | 20.3% | 14.4% | 0% |
| Jan 2026 | 37.2% | 25.6% | 22.3% | 14% | 0.83% |
| Feb 2026 | 36.8% | 24.3% | 15.8% | 11.2% | 11.8% |
| Mar 2026 | 35.1% | 25.2% | 18.5% | 13.9% | 7.3% |
| Apr 2026 | 41.2% | 23.5% | 16% | 14.3% | 5% |
| May 2026 | 41.2% | 22.8% | 16.2% | 15.4% | 4.4% |
| Jun 2026 | 38.2% | 23.7% | 15.3% | 19.8% | 3.1% |
| Jul 2026 | 39.8% | 29.3% | 15.4% | 11.4% | 4.1% |
| Aug 2026 | 43.5% | 23.2% | 16.7% | 12.3% | 4.3% |
| Sep 2026 | 46.4% | 25.7% | 15.7% | 10% | 2.1% |
How has the Harcourts and Ray White comparison changed over the last 12 months?
3 findings
- Ray White was ahead of Harcourts in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harcourts’ share of searches among Masterton real estate agencies in New Zealand moved from 12.5% to 10%, and its estimated monthly branded searches moved from 170 to 140.
- Across the 12 months ending September 2026, Ray White’s share of searches among Masterton real estate agencies in New Zealand moved from 44.9% to 46.4%, and its estimated monthly branded searches moved from 610 to 650.
How did search popularity change for New Zealand Masterton real estate agencies in September 2026?
2 changes
In September 2026, Ray White gained share of searches among Masterton real estate agencies in New Zealand, from 43.5% to 46.4%.
In September 2026, Harcourts lost share of searches among Masterton real estate agencies in New Zealand, from 12.3% to 10%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Harcourts’ and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Masterton real estate agencies
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