Brandwave

How popular isSaywell & Co?

In September 2026, people searched for Saywell & Co by name about 70 times in New Zealand. These searches made up 2.1% of all New Zealand Masterton real estate agency searches, placing Saywell & Co fifth out of five agencies. When we asked both ChatGPT and Google AI Overviews about Masterton real estate agencies, Saywell & Co appeared in one of the three answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Saywell & Co is the fifth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. Ray WhiteShare of searches 46.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Property BrokersShare of searches 25.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. TremainsShare of searches 15.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. HarcourtsShare of searches 10%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  5. Saywell & CoShare of searches 2.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
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Top Masterton real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Saywell & Co was mentioned in one out of three: in one of the three ChatGPT answers. Saywell & Co is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray White1st
  2. Tremains2nd
  3. Harcourts3rd
  4. Saywell & Co4th
  5. Property Brokers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray White3 of 3Named in 3 of 3 ChatGPT answers
  • Tremains3 of 3Named in 3 of 3 ChatGPT answers
  • Harcourts3 of 3Named in 3 of 3 ChatGPT answers
  • Saywell & Co1 of 3Named in 1 of 3 ChatGPT answers
  • Property Brokers0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Masterton real estate agencies

3 answers

  • Asked ChatGPT

    “Which real estate agency should I hire in Masterton, New Zealand?”

    1. 1Ray White
    2. 2Tremains
    3. 3Harcourts

  • Asked ChatGPT

    “What are the best real estate agencies in Masterton, New Zealand?”

    1. 1Ray White
    2. 2Tremains
    3. 3Harcourts
    4. 4Saywell & Co

  • Asked ChatGPT

    “What's the best real estate agency in Masterton, New Zealand for a house sale?”

    1. 1Ray White
    2. 2Tremains
    3. 3Harcourts

  • Searched Google, AI Overview

    “real estate masterton”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “masterton real estate agency”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Masterton real estate agencies compete with Saywell & Co?

Saywell & Co against Masterton real estate agencies in New Zealand, by month

Share of searches by month for Ray White, Property Brokers, Tremains, Harcourts, Saywell & Co. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteProperty BrokersTremainsHarcourtsSaywell & Co
Oct 202544.9%22.1%20.6%12.5%0%
Nov 202536.4%26%20.8%16.9%0%
Dec 202540.7%24.6%20.3%14.4%0%
Jan 202637.2%25.6%22.3%14%0.83%
Feb 202636.8%24.3%15.8%11.2%11.8%
Mar 202635.1%25.2%18.5%13.9%7.3%
Apr 202641.2%23.5%16%14.3%5%
May 202641.2%22.8%16.2%15.4%4.4%
Jun 202638.2%23.7%15.3%19.8%3.1%
Jul 202639.8%29.3%15.4%11.4%4.1%
Aug 202643.5%23.2%16.7%12.3%4.3%
Sep 202646.4%25.7%15.7%10%2.1%

  1. 1.Ray White

    46.4%

    Held 1st. 650 estimated branded searches, +8.3% vs prior month. Share +3 points.

  2. 2.Property Brokers

    25.7%

    Held 2nd. 360 estimated branded searches, +12.5% vs prior month. Share +2.5 points.

  3. 3.Tremains

    15.7%

    Held 3rd. 220 estimated branded searches, -4.3% vs prior month. Share -1 points.

  4. 4.Harcourts

    10%

    Held 4th. 140 estimated branded searches, -17.6% vs prior month. Share -2.3 points.

  5. 5.Saywell & Co

    2.1%

    Held 5th. 30 estimated branded searches, -50% vs prior month. Share -2.2 points.

Compare popularity between Saywell & Co and its closest rivals

Every comparison with Saywell & Co

4 comparisons

How has branded search demand for Saywell & Co changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Saywell & Co in New Zealand held steady, from 0 to 70.
  • Across the 12 months ending September 2026, Saywell & Co’s share of searches among Masterton real estate agencies in New Zealand increased from 0% to 2.1%.
  • Across the 12 months ending September 2026, Saywell & Co’s share of searches among Masterton real estate agencies in New Zealand peaked at 11.8% in February 2026 and was lowest at 0% in October 2025.

How did search popularity change for New Zealand Masterton real estate agencies in September 2026?

5 changes

  1. In September 2026, Ray White gained share of searches among Masterton real estate agencies in New Zealand, from 43.5% to 46.4%.

  2. In September 2026, Property Brokers gained share of searches among Masterton real estate agencies in New Zealand, from 23.2% to 25.7%.

  3. In September 2026, Harcourts lost share of searches among Masterton real estate agencies in New Zealand, from 12.3% to 10%.

  4. In September 2026, Saywell & Co lost share of searches among Masterton real estate agencies in New Zealand, from 4.3% to 2.1%.

  5. In September 2026, Tremains lost share of searches among Masterton real estate agencies in New Zealand, from 16.7% to 15.7%.

How are Saywell & Co’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Saywell & Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • saywell & co
  • saywell and co

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