Brandwave

How popular isRay White?

In September 2026, people searched for Ray White by name about 82,400 times in New Zealand, a 23.9% increase from the previous year. These searches made up 46.4% of all New Zealand Masterton real estate agency searches, placing Ray White first out of five agencies. When we asked both ChatGPT and Google AI Overviews about Masterton real estate agencies, Ray White appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Ray White is the most searched of 5 competitors and the most recommended in AI answers.

  1. Ray WhiteShare of searches 46.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Property BrokersShare of searches 25.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. TremainsShare of searches 15.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. HarcourtsShare of searches 10%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  5. Saywell & CoShare of searches 2.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
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Top Masterton real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Ray White appeared in all three answers. Ray White is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray White1st
  2. Tremains2nd
  3. Harcourts3rd
  4. Saywell & Co4th
  5. Property Brokers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray White3 of 3Named in 3 of 3 ChatGPT answers
  • Tremains3 of 3Named in 3 of 3 ChatGPT answers
  • Harcourts3 of 3Named in 3 of 3 ChatGPT answers
  • Saywell & Co1 of 3Named in 1 of 3 ChatGPT answers
  • Property Brokers0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Masterton real estate agencies

3 answers

  • Asked ChatGPT

    “Which real estate agency should I hire in Masterton, New Zealand?”

    1. 1Ray White
    2. 2Tremains
    3. 3Harcourts

  • Asked ChatGPT

    “What are the best real estate agencies in Masterton, New Zealand?”

    1. 1Ray White
    2. 2Tremains
    3. 3Harcourts
    4. 4Saywell & Co

  • Asked ChatGPT

    “What's the best real estate agency in Masterton, New Zealand for a house sale?”

    1. 1Ray White
    2. 2Tremains
    3. 3Harcourts

  • Searched Google, AI Overview

    “real estate masterton”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “masterton real estate agency”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Masterton real estate agencies compete with Ray White?

Ray White against Masterton real estate agencies in New Zealand, by month

Share of searches by month for Ray White, Property Brokers, Tremains, Harcourts, Saywell & Co. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteProperty BrokersTremainsHarcourtsSaywell & Co
Oct 202544.9%22.1%20.6%12.5%0%
Nov 202536.4%26%20.8%16.9%0%
Dec 202540.7%24.6%20.3%14.4%0%
Jan 202637.2%25.6%22.3%14%0.83%
Feb 202636.8%24.3%15.8%11.2%11.8%
Mar 202635.1%25.2%18.5%13.9%7.3%
Apr 202641.2%23.5%16%14.3%5%
May 202641.2%22.8%16.2%15.4%4.4%
Jun 202638.2%23.7%15.3%19.8%3.1%
Jul 202639.8%29.3%15.4%11.4%4.1%
Aug 202643.5%23.2%16.7%12.3%4.3%
Sep 202646.4%25.7%15.7%10%2.1%

  1. 1.Ray White

    46.4%

    Held 1st. 650 estimated branded searches, +8.3% vs prior month. Share +3 points.

  2. 2.Property Brokers

    25.7%

    Held 2nd. 360 estimated branded searches, +12.5% vs prior month. Share +2.5 points.

  3. 3.Tremains

    15.7%

    Held 3rd. 220 estimated branded searches, -4.3% vs prior month. Share -1 points.

  4. 4.Harcourts

    10%

    Held 4th. 140 estimated branded searches, -17.6% vs prior month. Share -2.3 points.

  5. 5.Saywell & Co

    2.1%

    Held 5th. 30 estimated branded searches, -50% vs prior month. Share -2.2 points.

Compare popularity between Ray White and its closest rivals

Every comparison with Ray White

41 comparisons

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ray White in New Zealand rose from 66.5K to 82.4K.
  • Across the 12 months ending September 2026, Ray White’s share of searches among Masterton real estate agencies in New Zealand increased from 44.9% to 46.4%.
  • Across the 12 months ending September 2026, Ray White’s share of searches among Masterton real estate agencies in New Zealand peaked at 46.4% in September 2026 and was lowest at 35.1% in March 2026.

How did search popularity change for New Zealand Masterton real estate agencies in September 2026?

5 changes

  1. In September 2026, Ray White gained share of searches among Masterton real estate agencies in New Zealand, from 43.5% to 46.4%.

  2. In September 2026, Property Brokers gained share of searches among Masterton real estate agencies in New Zealand, from 23.2% to 25.7%.

  3. In September 2026, Harcourts lost share of searches among Masterton real estate agencies in New Zealand, from 12.3% to 10%.

  4. In September 2026, Saywell & Co lost share of searches among Masterton real estate agencies in New Zealand, from 4.3% to 2.1%.

  5. In September 2026, Tremains lost share of searches among Masterton real estate agencies in New Zealand, from 16.7% to 15.7%.

How are Ray White’s branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Ray White’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ray white
  • ray white agents
  • ray white ashburton
  • ray white blenheim
  • ray white cambridge
  • ray white gisborne
  • ray white hamilton
  • ray white hastings
  • ray white invercargill
  • ray white masterton
  • ray white napier
  • ray white otaki
  • ray white paraparaumu
  • ray white queenstown
  • ray white rentals
  • ray white rotorua
  • ray white taupo
  • ray white tauranga
  • ray white timaru
  • ray white whakatane
  • ray white whangarei
  • raywhite
  • raywhite ashburton
  • raywhite queenstown
  • raywhite rentals
  • raywhite taupo
  • rwrotorua
  • rwwhangarei

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How the Brand Demand Index is measured

Where does Ray White compete?

Ray White is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies1st of 1519.6%Show ranking
Auckland real estate agencies2nd of 824.2%Show ranking
Whangarei real estate agencies1st of 491.2%Show ranking
Hamilton real estate agencies4th of 615.2%Show ranking
Gisborne real estate agencies1st of 549.1%Show ranking
Rotorua real estate agencies1st of 943.6%Show ranking
Wellington real estate agencies4th of 715%Show ranking
Invercargill real estate agencies1st of 946.7%Show ranking
Timaru real estate agencies4th of 711%Show ranking
Blenheim real estate agencies1st of 742.8%Show ranking
Ashburton real estate agencies3rd of 718%Show ranking
Taupo real estate agencies1st of 638%Show ranking
Hastings real estate agencies4th of 43.1%Show ranking
Queenstown real estate agencies1st of 827.8%Show ranking
Masterton real estate agencies1st of 546.4%Shown above
Whakatane real estate agencies3rd of 722.6%Show ranking
Napier property management companies2nd of 721.3%Show ranking
Cambridge real estate agencies3rd of 816.4%Show ranking
Kapiti real estate agencies2nd of 626.4%Show ranking
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