Brandwave

How popular isRay White?

In September 2026, people searched for Ray White by name about 82,400 times in New Zealand, a 23.9% increase from the previous year. These searches made up 42.8% of all New Zealand Blenheim real estate agency searches, placing Ray White first out of seven agencies. When we asked both ChatGPT and Google AI Overviews about Blenheim real estate agencies, Ray White appeared in one of the four answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Ray White is the most searched of 7 competitors and the fourth most recommended in AI answers.

  1. Ray WhiteShare of searches 42.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  2. HarcourtsShare of searches 38.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. BayleysShare of searches 8.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. Winder & CoShare of searches 5.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. Total RealtyShare of searches 3.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+2 more

Ray White website (opens in a new tab)

Follow Ray White and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Blenheim real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ray White was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Ray White is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Harcourts1st
  2. Winder & Co2nd
  3. Bayleys3rd
  4. Ray White4th
  5. Total Realty–
  6. Diane Parish Real Estate–
  7. Raine & Horne–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Harcourts3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bayleys3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Winder & Co3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ray White1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Total Realty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Diane Parish Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Raine & Horne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Blenheim real estate agencies

4 answers

  • Asked ChatGPT

    “Which real estate agency should I hire in Blenheim, New Zealand?”

    1. 1Winder & Co
    2. 2Harcourts
    3. 3Bayleys

  • Asked ChatGPT

    “What are the best real estate agencies in Blenheim, New Zealand?”

    1. 1Harcourts
    2. 2Bayleys
    3. 3Ray White
    4. 4Winder & Co

  • Asked ChatGPT

    “What's the best real estate agency in Blenheim, New Zealand for a home sale?”

    1. 1Harcourts
    2. 2Winder & Co
    3. 3Bayleys

  • Searched Google, AI Overview

    “blenheim real estate agency”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “blenheim property agent”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Which Blenheim real estate agencies compete with Ray White?

    Ray White against Blenheim real estate agencies in New Zealand, by month

    Share of searches by month for Ray White, Harcourts, Bayleys, Winder & Co, Total Realty. The figures are in the table below the chart.

    View monthly share of searches table
    MonthRay WhiteHarcourtsBayleysWinder & CoTotal RealtyDiane Parish Real EstateRaine & Horne
    Oct 202528.3%39%15.5%11.6%4.8%0.4%0.4%
    Nov 202530.9%44.2%12.1%9.1%2.3%1.1%0.38%
    Dec 202544%30.4%12.6%9.2%2.4%0.97%0.48%
    Jan 202638.1%35.4%9.4%12.6%2.2%1.8%0.45%
    Feb 202631.6%37.2%12.6%13.4%4.3%0.4%0.4%
    Mar 202637.9%35.7%11.9%10.4%3%0.74%0.37%
    Apr 202636.9%41.5%7.8%8.3%4.1%0.92%0.46%
    May 202639.4%39.9%8.2%7.2%2.4%2.4%0.48%
    Jun 202634.5%40.2%7.2%13.9%3.1%0.52%0.52%
    Jul 202636.6%42.1%7.7%10.4%1.6%1.1%0.55%
    Aug 202637%40.6%7.3%11.5%2.6%0.52%0.52%
    Sep 202642.8%38.5%8.2%5.8%3.4%0.96%0.48%

    1. 1.Ray White

      42.8%

      Moved from 2nd to 1st. 890 estimated branded searches, +25.4% vs prior month. Share +5.8 points.

    2. 2.Harcourts

      38.5%

      Moved from 1st to 2nd. 800 estimated branded searches, +2.6% vs prior month. Share -2.2 points.

    3. 3.Bayleys

      8.2%

      Moved from 4th to 3rd. 170 estimated branded searches, +21.4% vs prior month. Share +0.9 points.

    4. 4.Winder & Co

      5.8%

      Moved from 3rd to 4th. 120 estimated branded searches, -45.5% vs prior month. Share -5.7 points.

    5. 5.Total Realty

      3.4%

      Held 5th. 70 estimated branded searches, +40% vs prior month. Share +0.8 points.

    6. 6.Diane Parish Real Estate

      0.96%

      Held 6th. 20 estimated branded searches, +100% vs prior month. Share +0.4 points.

    7. 7.Raine & Horne

      0.48%

      Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Ray White and its closest rivals

    Every comparison with Ray White

    41 comparisons

    How has branded search demand for Ray White changed in New Zealand over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Ray White in New Zealand rose from 66.5K to 82.4K.
    • Across the 12 months ending September 2026, Ray White’s share of searches among Blenheim real estate agencies in New Zealand increased from 28.3% to 42.8%.
    • Across the 12 months ending September 2026, Ray White’s share of searches among Blenheim real estate agencies in New Zealand peaked at 44% in December 2025 and was lowest at 28.3% in October 2025.
    • Across the 12 months ending September 2026, Ray White rose from 2nd to 1st among Blenheim real estate agencies in New Zealand.

    How did search popularity change for New Zealand Blenheim real estate agencies in September 2026?

    6 changes

    1. In September 2026, Ray White overtook Harcourts to become the leader among Blenheim real estate agencies in New Zealand, with 42.8% of the searches.

    2. In September 2026, Bayleys overtook Winder & Co to rank 3rd among Blenheim real estate agencies in New Zealand, with 8.2% of the searches.

    3. In September 2026, Total Realty gained share of searches among Blenheim real estate agencies in New Zealand, from 2.6% to 3.4%.

    4. In September 2026, Winder & Co lost share of searches among Blenheim real estate agencies in New Zealand, from 11.5% to 5.8%.

    5. In September 2026, Harcourts lost share of searches among Blenheim real estate agencies in New Zealand, from 40.6% to 38.5%.

    6. Estimated monthly branded searches for Diane Parish Real Estate in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

    How are Ray White’s branded searches counted?

    28 search terms

    Brandwave collects information about searches that people make online using Ray White’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • ray white
    • ray white agents
    • ray white ashburton
    • ray white blenheim
    • ray white cambridge
    • ray white gisborne
    • ray white hamilton
    • ray white hastings
    • ray white invercargill
    • ray white masterton
    • ray white napier
    • ray white otaki
    • ray white paraparaumu
    • ray white queenstown
    • ray white rentals
    • ray white rotorua
    • ray white taupo
    • ray white tauranga
    • ray white timaru
    • ray white whakatane
    • ray white whangarei
    • raywhite
    • raywhite ashburton
    • raywhite queenstown
    • raywhite rentals
    • raywhite taupo
    • rwrotorua
    • rwwhangarei

    Do you work for Ray White? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Ray White compete?

    Ray White is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    residential real estate agencies1st of 1519.6%Show ranking
    Auckland real estate agencies2nd of 824.2%Show ranking
    Whangarei real estate agencies1st of 491.2%Show ranking
    Hamilton real estate agencies4th of 615.2%Show ranking
    Gisborne real estate agencies1st of 549.1%Show ranking
    Rotorua real estate agencies1st of 943.6%Show ranking
    Wellington real estate agencies4th of 715%Show ranking
    Invercargill real estate agencies1st of 946.7%Show ranking
    Timaru real estate agencies4th of 711%Show ranking
    Blenheim real estate agencies1st of 742.8%Shown above
    Ashburton real estate agencies3rd of 718%Show ranking
    Taupo real estate agencies1st of 638%Show ranking
    Hastings real estate agencies4th of 43.1%Show ranking
    Queenstown real estate agencies1st of 827.8%Show ranking
    Masterton real estate agencies1st of 546.4%Show ranking
    Whakatane real estate agencies3rd of 722.6%Show ranking
    Napier property management companies2nd of 721.3%Show ranking
    Cambridge real estate agencies3rd of 816.4%Show ranking
    Kapiti real estate agencies2nd of 626.4%Show ranking
    Creator with pink hair and a pink jacket

    Is Ray White your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

    Start free