How popular isRaine & Horne?
In September 2026, people searched for Raine & Horne by name about 1,600 times in New Zealand, a 15.8% decrease from the previous year. These searches made up 0.48% of all New Zealand Blenheim real estate agency searches, placing Raine & Horne seventh out of seven agencies. When we asked both ChatGPT and Google AI Overviews about Blenheim real estate agencies, Raine & Horne did not appear in any of the answers.
Raine & Horne is the seventh most searched of 7 competitors and not listed in any AI answer.
Ray WhiteShare of searches 42.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
HarcourtsShare of searches 38.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
BayleysShare of searches 8.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
Winder & CoShare of searches 5.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Raine & HorneShare of searches 0.48%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Follow Raine & Horne and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Blenheim real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Raine & Horne did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Harcourts3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bayleys3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Winder & Co3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ray White1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Total Realty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Diane Parish Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Raine & Horne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Blenheim real estate agencies
4 answers
Asked ChatGPT
“Which real estate agency should I hire in Blenheim, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Blenheim, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Blenheim, New Zealand for a home sale?”
Searched Google, AI Overview
“blenheim real estate agency”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“blenheim property agent”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which Blenheim real estate agencies compete with Raine & Horne?
Share of searches by month for Ray White, Harcourts, Bayleys, Winder & Co, Total Realty, Raine & Horne. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray White | Harcourts | Bayleys | Winder & Co | Total Realty | Diane Parish Real Estate | Raine & Horne |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 39% | 15.5% | 11.6% | 4.8% | 0.4% | 0.4% |
| Nov 2025 | 30.9% | 44.2% | 12.1% | 9.1% | 2.3% | 1.1% | 0.38% |
| Dec 2025 | 44% | 30.4% | 12.6% | 9.2% | 2.4% | 0.97% | 0.48% |
| Jan 2026 | 38.1% | 35.4% | 9.4% | 12.6% | 2.2% | 1.8% | 0.45% |
| Feb 2026 | 31.6% | 37.2% | 12.6% | 13.4% | 4.3% | 0.4% | 0.4% |
| Mar 2026 | 37.9% | 35.7% | 11.9% | 10.4% | 3% | 0.74% | 0.37% |
| Apr 2026 | 36.9% | 41.5% | 7.8% | 8.3% | 4.1% | 0.92% | 0.46% |
| May 2026 | 39.4% | 39.9% | 8.2% | 7.2% | 2.4% | 2.4% | 0.48% |
| Jun 2026 | 34.5% | 40.2% | 7.2% | 13.9% | 3.1% | 0.52% | 0.52% |
| Jul 2026 | 36.6% | 42.1% | 7.7% | 10.4% | 1.6% | 1.1% | 0.55% |
| Aug 2026 | 37% | 40.6% | 7.3% | 11.5% | 2.6% | 0.52% | 0.52% |
| Sep 2026 | 42.8% | 38.5% | 8.2% | 5.8% | 3.4% | 0.96% | 0.48% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 42.8% | 890 | +25.4% | +5.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 38.5% | 800 | +2.6% | -2.2 pointsmoved from 1st to 2nd | |
| 3, moved from 4th to 3rd | 8.2% | 170 | +21.4% | +0.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.8% | 120 | -45.5% | -5.7 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3.4% | 70 | +40% | +0.8 points | |
| 6, held 6th | 0.96% | 20 | +100% | +0.4 points | |
| 7, held 7th | 0.48% | 10 | 0% | 0 points |
42.8%
Moved from 2nd to 1st. 890 estimated branded searches, +25.4% vs prior month. Share +5.8 points.
38.5%
Moved from 1st to 2nd. 800 estimated branded searches, +2.6% vs prior month. Share -2.2 points.
3.
Bayleys8.2%
Moved from 4th to 3rd. 170 estimated branded searches, +21.4% vs prior month. Share +0.9 points.
5.8%
Moved from 3rd to 4th. 120 estimated branded searches, -45.5% vs prior month. Share -5.7 points.
3.4%
Held 5th. 70 estimated branded searches, +40% vs prior month. Share +0.8 points.
0.96%
Held 6th. 20 estimated branded searches, +100% vs prior month. Share +0.4 points.
0.48%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Raine & Horne and its closest rivals
Every comparison with Raine & Horne
15 comparisons
- Arizto vs Raine & Horne
- Barfoot & Thompson vs Raine & Horne
- Bayleys vs Raine & Horne
- Harcourts vs Raine & Horne
- LJ Hooker vs Raine & Horne
- Property Brokers vs Raine & Horne
- Raine & Horne vs Ray White
- Raine & Horne vs Tall Poppy
- Professionals Real Estate vs Raine & Horne
- One Agency vs Raine & Horne
- Century 21 vs Raine & Horne
- First National Real Estate vs Raine & Horne
- New Zealand Sotheby’s International Realty vs Raine & Horne
- Harveys Real Estate vs Raine & Horne
- PGG Wrightson Real Estate vs Raine & Horne
How has branded search demand for Raine & Horne changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Raine & Horne in New Zealand fell from 1.9K to 1.6K.
- Across the 12 months ending September 2026, Raine & Horne’s share of searches among Blenheim real estate agencies in New Zealand held steady, from 0.4% to 0.48%.
How did search popularity change for New Zealand Blenheim real estate agencies in September 2026?
6 changes

In September 2026, Ray White overtook Harcourts to become the leader among Blenheim real estate agencies in New Zealand, with 42.8% of the searches.

In September 2026, Bayleys overtook Winder & Co to rank 3rd among Blenheim real estate agencies in New Zealand, with 8.2% of the searches.

In September 2026, Total Realty gained share of searches among Blenheim real estate agencies in New Zealand, from 2.6% to 3.4%.

In September 2026, Winder & Co lost share of searches among Blenheim real estate agencies in New Zealand, from 11.5% to 5.8%.

In September 2026, Harcourts lost share of searches among Blenheim real estate agencies in New Zealand, from 40.6% to 38.5%.

Estimated monthly branded searches for Diane Parish Real Estate in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.
How are Raine & Horne’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Raine & Horne’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- raine & horne
- raine and horne
- raine&horne
- raineand horne
- raineandhorne
Do you work for Raine & Horne? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Raine & Horne compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| residential real estate agencies | 9th of 15 | 1.6% | Show ranking |
| Invercargill real estate agencies | 5th of 9 | 1.5% | Show ranking |
| Timaru real estate agencies | 6th of 7 | 3.2% | Show ranking |
| Blenheim real estate agencies | 7th of 7 | 0.48% | Shown above |

Is Raine & Horne your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.