Brandwave

Invercargill real estate agencies in New Zealand:Which brands are most popular in search?

In August 2026, Ray White was the most searched among invercargill real estate agencies in New Zealand, with an estimated 1.4K branded searches and 46.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Ray White46.9%
  2. Harcourts34%
  3. Professionals Real Estate7.6%
  4. Raine & Horne7.6%
  5. Todd & Co Realty1.7%
  6. One Agency1.3%
  7. Nicol Realty0.99%

Follow invercargill real estate agencies and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare Invercargill real estate agencies using branded searches made in Invercargill. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among invercargill real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Harcourts, Professionals Real Estate, Raine & Horne. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsProfessionals Real EstateRaine & HorneTodd & Co RealtyOne AgencyNicol Realty
Oct 202551.5%29.2%6.9%6.6%1.9%3.6%0.28%
Nov 202548.6%34.3%6.9%5.9%1.8%1.3%1.3%
Dec 202540.8%37.7%10.4%6.6%1.6%2.2%0.63%
Jan 202642.4%38.4%5.6%6.7%1.3%4.5%1.1%
Feb 202641.5%37.4%7.3%8.7%1.6%2.7%0.81%
Mar 202645.4%34.6%8.4%5.9%1.7%2.5%1.5%
Apr 202643%37.4%6.9%8.1%1.6%1.9%1.2%
May 202652.8%29.2%5.1%7.6%2.5%2%0.84%
Jun 202651.8%30.6%7.4%6.2%1.5%1.8%0.88%
Jul 202645.3%35.4%7.8%6.6%1.8%1.8%1.2%
Aug 202646.9%34%7.6%7.6%1.7%1.3%0.99%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Ray White

    46.9%

    held 1st · 1.4K estimated branded searches · -6% vs prior month · +1.5 points

  2. 2.Harcourts

    34%

    held 2nd · 1K estimated branded searches · -12.7% vs prior month · -1.4 points

  3. 3.Professionals Real Estate

    7.6%

    held 3rd · 230 estimated branded searches · -11.5% vs prior month · -0.2 points

  4. 4.Raine & Horne

    7.6%

    held 4th · 230 estimated branded searches · +4.5% vs prior month · +1 points

  5. 5.Todd & Co Realty

    1.7%

    moved from 6th to 5th · 50 estimated branded searches · -16.7% vs prior month · -0.2 points

  6. 6.One Agency

    1.3%

    moved from 5th to 6th · 40 estimated branded searches · -33.3% vs prior month · -0.5 points

  7. 7.Nicol Realty

    0.99%

    held 7th · 30 estimated branded searches · -25% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among invercargill real estate agencies in New Zealand?

In August 2026, Ray White was the most searched among invercargill real estate agencies in New Zealand, with an estimated 1.4K branded searches and 46.9% estimated Share of Search within this set. Harcourts is in 2nd place, 12.9 percentage points behind at 34% Share of Search.

New Zealand invercargill real estate agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ray White51.5% → 46.9%52.8%May 202640.8%Dec 20251st
Harcourts29.2% → 34%38.4%Jan 202629.2%Oct 20252nd
Professionals Real Estate6.9% → 7.6%10.4%Dec 20255.1%May 20263rd
Raine & Horne6.6% → 7.6%8.7%Feb 20265.9%Nov 20254th
Todd & Co Realty1.9% → 1.7%2.5%May 20261.3%Jan 20266th → 5th
One Agency3.6% → 1.3%4.5%Jan 20261.3%Nov 20255th → 6th
Nicol Realty0.28% → 0.99%1.5%Mar 20260.28%Oct 20257th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among invercargill real estate agencies in New Zealand decreased from 51.5% to 46.9%.
  • Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among invercargill real estate agencies in New Zealand increased from 29.2% to 34%.
  • Across the 11 months ending August 2026, Professionals Real Estate’s estimated Share of Search among invercargill real estate agencies in New Zealand increased from 6.9% to 7.6%.
  • Across the 11 months ending August 2026, Raine & Horne’s estimated Share of Search among invercargill real estate agencies in New Zealand increased from 6.6% to 7.6%.
  • Across the 11 months ending August 2026, One Agency’s estimated Share of Search among invercargill real estate agencies in New Zealand decreased from 3.6% to 1.3%.
  • Across the 11 months ending August 2026, Nicol Realty’s estimated Share of Search among invercargill real estate agencies in New Zealand increased from 0.28% to 0.99%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among invercargill real estate agencies in New Zealand peaked at 52.8% in May 2026 and was lowest at 40.8% in December 2025.
  • Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among invercargill real estate agencies in New Zealand peaked at 38.4% in January 2026 and was lowest at 29.2% in October 2025.
  • Across the 11 months ending August 2026, Professionals Real Estate’s estimated Share of Search among invercargill real estate agencies in New Zealand peaked at 10.4% in December 2025 and was lowest at 5.1% in May 2026.
  • Across the 11 months ending August 2026, Raine & Horne’s estimated Share of Search among invercargill real estate agencies in New Zealand peaked at 8.7% in February 2026 and was lowest at 5.9% in November 2025.
  • Across the 11 months ending August 2026, Todd & Co Realty’s estimated Share of Search among invercargill real estate agencies in New Zealand peaked at 2.5% in May 2026 and was lowest at 1.3% in January 2026.
  • Across the 11 months ending August 2026, One Agency’s estimated Share of Search among invercargill real estate agencies in New Zealand peaked at 4.5% in January 2026 and was lowest at 1.3% in November 2025.
  • Across the 11 months ending August 2026, Nicol Realty’s estimated Share of Search among invercargill real estate agencies in New Zealand peaked at 1.5% in March 2026 and was lowest at 0.28% in October 2025.
  • Across the 11 months ending August 2026, Todd & Co Realty rose from 6th to 5th among invercargill real estate agencies in New Zealand.
  • Across the 11 months ending August 2026, One Agency fell from 5th to 6th among invercargill real estate agencies in New Zealand.

How did search popularity change for New Zealand invercargill real estate agencies in August 2026?

  1. In August 2026, Ray White gained estimated Share of Search among invercargill real estate agencies in New Zealand, from 45.3% to 46.9%.

  2. In August 2026, Raine & Horne gained estimated Share of Search among invercargill real estate agencies in New Zealand, from 6.6% to 7.6%.

  3. In August 2026, Harcourts lost estimated Share of Search among invercargill real estate agencies in New Zealand, from 35.4% to 34%.

  4. In August 2026, Todd & Co Realty rose from 6th to 5th among invercargill real estate agencies in New Zealand.

  5. In August 2026, One Agency fell from 5th to 6th among invercargill real estate agencies in New Zealand.

  6. Estimated monthly branded searches for Nicol Realty in New Zealand rose 200% over 11 measured months, from 10 to 30 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free