How popular isNicol Realty?
In September 2026, people searched for Nicol Realty by name about 20 times in New Zealand, a 100% increase from the previous year. These searches made up 0.61% of all New Zealand Invercargill real estate agency searches, placing Nicol Realty eighth out of nine agencies. When we asked both ChatGPT and Google AI Overviews about Invercargill real estate agencies, Nicol Realty did not appear in any of the answers.
Nicol Realty is the eighth most searched of 9 competitors and not listed in any AI answer.
Ray WhiteShare of searches 46.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
HarcourtsShare of searches 29.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
BayleysShare of searches 10.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Professionals Real EstateShare of searches 7.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Nicol RealtyShare of searches 0.61%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Invercargill real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Nicol Realty did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ray White3 of 3Named in 3 of 3 ChatGPT answers
- Harcourts3 of 3Named in 3 of 3 ChatGPT answers
- Bayleys3 of 3Named in 3 of 3 ChatGPT answers
Raine & Horne2 of 3Named in 2 of 3 ChatGPT answers
SW Real Estate2 of 3Named in 2 of 3 ChatGPT answers- Professionals Real Estate0 of 3Named in 0 of 3 ChatGPT answers
One Agency0 of 3Named in 0 of 3 ChatGPT answers
Todd & Co Realty0 of 3Named in 0 of 3 ChatGPT answers- Nicol Realty0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Invercargill real estate agencies
3 answers
Asked ChatGPT
“Which real estate agency should I use in Invercargill, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Invercargill, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Invercargill, New Zealand for a property sale?”
Searched Google, AI Overview
“real estate invercargill”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“invercargill real estate agencies”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Invercargill real estate agencies compete with Nicol Realty?
Share of searches by month for Ray White, Harcourts, Bayleys, Professionals Real Estate, Nicol Realty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray White | Harcourts | Bayleys | Professionals Real Estate | Raine & Horne | One Agency | Todd & Co Realty | Nicol Realty | SW Real Estate |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.1% | 28% | 9.2% | 6.7% | 0.84% | 2.8% | 1.4% | 0.28% | 0.56% |
| Nov 2025 | 46.9% | 34.1% | 7% | 6.3% | 1.3% | 1% | 1.3% | 1.3% | 0.78% |
| Dec 2025 | 37.9% | 36.3% | 10.9% | 10% | 0.96% | 1.9% | 0.96% | 0.64% | 0.32% |
| Jan 2026 | 39.7% | 36.5% | 10.8% | 5% | 1.3% | 3.4% | 1.1% | 1.1% | 1.1% |
| Feb 2026 | 39.6% | 36% | 11.3% | 6.6% | 1.4% | 2.5% | 1.1% | 0.82% | 0.82% |
| Mar 2026 | 43.5% | 33.5% | 8.8% | 7.8% | 0.75% | 2.3% | 1.3% | 1.5% | 0.75% |
| Apr 2026 | 41.2% | 36.7% | 9.6% | 6.7% | 1.6% | 1.6% | 0.96% | 1.3% | 0.32% |
| May 2026 | 50.3% | 26.5% | 11.5% | 4.7% | 1.4% | 1.7% | 2% | 0.84% | 1.1% |
| Jun 2026 | 47.7% | 27.7% | 12.4% | 6.8% | 1.1% | 1.4% | 1.1% | 0.85% | 0.85% |
| Jul 2026 | 42% | 33.7% | 11.5% | 7.1% | 1.2% | 0.89% | 1.5% | 1.2% | 0.89% |
| Aug 2026 | 43.1% | 31.7% | 12.7% | 6.9% | 1.3% | 0.98% | 1.3% | 0.98% | 0.98% |
| Sep 2026 | 46.7% | 29.7% | 10.9% | 7.6% | 1.5% | 1.2% | 1.2% | 0.61% | 0.61% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.7% | 1.5K | +16.7% | +3.5 points | |
| 2, held 2nd | 29.7% | 980 | +1% | -2 points | |
| 3, held 3rd | 10.9% | 360 | -7.7% | -1.8 points | |
| 4, held 4th | 7.6% | 250 | +19% | +0.7 points | |
| 5, held 5th | 1.5% | 50 | +25% | +0.2 points | |
| 6, moved from 8th to 6th | 1.2% | 40 | +33.3% | +0.2 pointsmoved from 8th to 6th | |
| 7, moved from 6th to 7th | 1.2% | 40 | 0% | -0.1 pointsmoved from 6th to 7th | |
| 8, moved from 7th to 8th | 0.61% | 20 | -33.3% | -0.4 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.61% | 20 | -33.3% | -0.4 points |
46.7%
Held 1st. 1.5K estimated branded searches, +16.7% vs prior month. Share +3.5 points.
29.7%
Held 2nd. 980 estimated branded searches, +1% vs prior month. Share -2 points.
3.
Bayleys10.9%
Held 3rd. 360 estimated branded searches, -7.7% vs prior month. Share -1.8 points.
Held 4th. 250 estimated branded searches, +19% vs prior month. Share +0.7 points.
1.5%
Held 5th. 50 estimated branded searches, +25% vs prior month. Share +0.2 points.
1.2%
Moved from 8th to 6th. 40 estimated branded searches, +33.3% vs prior month. Share +0.2 points.
1.2%
Moved from 6th to 7th. 40 estimated branded searches, 0% vs prior month. Share -0.1 points.
0.61%
Moved from 7th to 8th. 20 estimated branded searches, -33.3% vs prior month. Share -0.4 points.
0.61%
Held 9th. 20 estimated branded searches, -33.3% vs prior month. Share -0.4 points.
Compare popularity between Nicol Realty and its closest rivals
How has branded search demand for Nicol Realty changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nicol Realty in New Zealand rose from 10 to 20.
- Across the 12 months ending September 2026, Nicol Realty’s share of searches among Invercargill real estate agencies in New Zealand peaked at 1.5% in March 2026 and was lowest at 0.28% in October 2025.
- Across the 12 months ending September 2026, Nicol Realty rose from 9th to 8th among Invercargill real estate agencies in New Zealand.
How did search popularity change for New Zealand Invercargill real estate agencies in September 2026?
6 changes
In September 2026, Ray White gained share of searches among Invercargill real estate agencies in New Zealand, from 43.1% to 46.7%.
In September 2026, Professionals Real Estate gained share of searches among Invercargill real estate agencies in New Zealand, from 6.9% to 7.6%.
In September 2026, Harcourts lost share of searches among Invercargill real estate agencies in New Zealand, from 31.7% to 29.7%.
In September 2026, Bayleys lost share of searches among Invercargill real estate agencies in New Zealand, from 12.7% to 10.9%.
In September 2026, One Agency rose from 8th to 6th among Invercargill real estate agencies in New Zealand.
In September 2026, Nicol Realty fell from 7th to 8th among Invercargill real estate agencies in New Zealand.
How are Nicol Realty’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nicol Realty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nicol realty
- nicol realty invercargill
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