Nicol Realty vs Todd & Co Realty:Which is more popular by branded search in New Zealand?
In August 2026, Todd & Co Realty had more branded searches than Nicol Realty among invercargill real estate agencies in New Zealand. Todd & Co Realty was estimated to have 90 branded searches compared to Nicol Realty’s 40, and held a 0.09% Share of Search versus Nicol Realty’s 0.04%.
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Which is more popular in search, Nicol Realty or Todd & Co Realty?
Compare Invercargill real estate agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Todd & Co Realty, Nicol Realty. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | Harcourts | Raine & Horne | Professionals Real Estate | One Agency | Todd & Co Realty | Nicol Realty |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.7% | 35.6% | 2.6% | 1.8% | 1.2% | 0.11% | <0.01% |
| Nov 2025 | 61.5% | 32.7% | 2.6% | 1.9% | 1.1% | 0.08% | 0.05% |
| Dec 2025 | 62% | 32.1% | 2.4% | 2.3% | 1% | 0.1% | 0.02% |
| Jan 2026 | 62% | 32.2% | 2.6% | 1.9% | 1.2% | 0.08% | 0.07% |
| Feb 2026 | 61.6% | 32.2% | 3% | 2% | 0.97% | 0.08% | 0.04% |
| Mar 2026 | 61.5% | 33.2% | 2.2% | 2.1% | 0.93% | 0.09% | 0.07% |
| Apr 2026 | 63.7% | 31.1% | 2.3% | 1.9% | 0.83% | 0.08% | 0.06% |
| May 2026 | 61.5% | 32.7% | 2.8% | 2% | 0.86% | 0.12% | 0.05% |
| Jun 2026 | 62.4% | 32.2% | 2.5% | 2% | 0.74% | 0.09% | 0.04% |
| Jul 2026 | 64.1% | 30.6% | 2.5% | 1.8% | 0.79% | 0.12% | 0.05% |
| Aug 2026 | 61.6% | 33.3% | 2.4% | 1.8% | 0.84% | 0.09% | 0.04% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Nicol Realty and Todd & Co Realty comparison changed over the last 12 months?
3 findings
- Todd & Co Realty was ahead of Nicol Realty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nicol Realty’s estimated Share of Search among invercargill real estate agencies in New Zealand moved from <0.01% to 0.04%, and its estimated monthly branded searches moved from 10 to 40.
- Across the 11 months ending August 2026, Todd & Co Realty’s estimated Share of Search among invercargill real estate agencies in New Zealand moved from 0.11% to 0.09%, and its estimated monthly branded searches moved from 130 to 90.
How did search popularity change for New Zealand invercargill real estate agencies in August 2026?
2 changes
Estimated monthly branded searches for Nicol Realty in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.
Estimated monthly branded searches for Todd & Co Realty in New Zealand fell 30.8% over 11 measured months, from 130 to 90 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nicol Realty’s and Todd & Co Realty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nicol Realty
2 branded search terms
- nicol realty
- nicol realty invercargill
Todd & Co Realty
4 branded search terms
- todd & co realty
- todd & co realty invercargill
- todd and co realty
- todd and co realty invercargill
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.