Brandwave

How popular isNicol Realty in search?

In August 2026, there were an estimated 40 branded searches for Nicol Realty in New Zealand which is up 300% over the last 11 months. Nicol Realty holds 0.04% estimated Share of Search among New Zealand invercargill real estate agencies and is ranked 7th of 7 competitors for search popularity.

Share of Search, August 2026
  1. Ray White61.6%
  2. Harcourts33.3%
  3. Raine & Horne2.4%
  4. Professionals Real Estate1.8%
  5. One Agency0.84%
  6. Todd & Co Realty0.09%
  7. Nicol Realty0.04%
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Which invercargill real estate agencies compete with Nicol Realty?

Nicol Realty against invercargill real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Harcourts, Raine & Horne, Nicol Realty. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsRaine & HorneProfessionals Real EstateOne AgencyTodd & Co RealtyNicol Realty
Oct 202558.7%35.6%2.6%1.8%1.2%0.11%<0.01%
Nov 202561.5%32.7%2.6%1.9%1.1%0.08%0.05%
Dec 202562%32.1%2.4%2.3%1%0.1%0.02%
Jan 202662%32.2%2.6%1.9%1.2%0.08%0.07%
Feb 202661.6%32.2%3%2%0.97%0.08%0.04%
Mar 202661.5%33.2%2.2%2.1%0.93%0.09%0.07%
Apr 202663.7%31.1%2.3%1.9%0.83%0.08%0.06%
May 202661.5%32.7%2.8%2%0.86%0.12%0.05%
Jun 202662.4%32.2%2.5%2%0.74%0.09%0.04%
Jul 202664.1%30.6%2.5%1.8%0.79%0.12%0.05%
Aug 202661.6%33.3%2.4%1.8%0.84%0.09%0.04%
Sep 2026———————

  1. 1.Ray White

    61.6%

    held 1st · 63.6K estimated branded searches · -0.72% vs prior month · -2.6 points

  2. 2.Harcourts

    33.3%

    held 2nd · 34.5K estimated branded searches · +12.8% vs prior month · +2.8 points

  3. 3.Raine & Horne

    2.4%

    held 3rd · 2.4K estimated branded searches · -3.6% vs prior month · -0.2 points

  4. 4.Professionals Real Estate

    1.8%

    held 4th · 1.8K estimated branded searches · +0.56% vs prior month · 0 points

  5. 5.One Agency

    0.84%

    held 5th · 870 estimated branded searches · +10.1% vs prior month · +0.1 points

  6. 6.Todd & Co Realty

    0.09%

    held 6th · 90 estimated branded searches · -25% vs prior month · 0 points

  7. 7.Nicol Realty

    0.04%

    held 7th · 40 estimated branded searches · -20% vs prior month · 0 points

Compare search popularity between Nicol Realty and its closest rivals

How has branded search demand for Nicol Realty changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nicol Realty in New Zealand rose from 10 to 40.
  • Across the 11 months ending August 2026, Nicol Realty’s estimated Share of Search among invercargill real estate agencies in New Zealand held steady, from <0.01% to 0.04%.

How did search popularity change for New Zealand invercargill real estate agencies in August 2026?

  1. In August 2026, Harcourts gained estimated Share of Search among invercargill real estate agencies in New Zealand, from 30.6% to 33.3%.

  2. In August 2026, Ray White lost estimated Share of Search among invercargill real estate agencies in New Zealand, from 64.1% to 61.6%.

  3. Estimated monthly branded searches for Nicol Realty in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.

  4. Estimated monthly branded searches for One Agency in New Zealand fell 39.6% over 11 measured months, from 1.4K to 870 in August 2026.

  5. Estimated monthly branded searches for Todd & Co Realty in New Zealand fell 30.8% over 11 measured months, from 130 to 90 in August 2026.

  6. Estimated monthly branded searches for Raine & Horne in New Zealand fell 22% over 11 measured months, from 3.1K to 2.4K in August 2026.

How is Nicol Realty measured?

Brandwave collects information about searches that people make online using Nicol Realty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • nicol realty
  • nicol realty invercargill

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How the Brand Demand Index is measured

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