Nicol Realty vs SW Real Estate:Which is more popular?
In September 2026, Nicol Realty and SW Real Estate were level in searches among Invercargill real estate agencies in New Zealand, with an estimated 20 branded searches each, at 0.61% of the total each. When we asked ChatGPT and Google AI Overviews about Invercargill real estate agencies, SW Real Estate appeared in two of the three answers and Nicol Realty in none.
Who do people search for more?
Nicol Realty and SW Real Estate are searched for about as often as each other.
Who does AI mention more?
SW Real Estate, mentioned in 2 of 3 answers, Nicol Realty in 0
Who does AI recommend more?
SW Real Estate, the only one of the two named
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Top Invercargill real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, SW Real Estate was mentioned in two out of three: in two of the three ChatGPT answers. Nicol Realty did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ray White3 of 3Named in 3 of 3 ChatGPT answers
Harcourts3 of 3Named in 3 of 3 ChatGPT answers
Bayleys3 of 3Named in 3 of 3 ChatGPT answers
Raine & Horne2 of 3Named in 2 of 3 ChatGPT answers- SW Real Estate2 of 3Named in 2 of 3 ChatGPT answers
Professionals Real Estate0 of 3Named in 0 of 3 ChatGPT answers
One Agency0 of 3Named in 0 of 3 ChatGPT answers
Todd & Co Realty0 of 3Named in 0 of 3 ChatGPT answers
Nicol Realty0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Invercargill real estate agencies
3 answers
Asked ChatGPT
“Which real estate agency should I use in Invercargill, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Invercargill, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Invercargill, New Zealand for a property sale?”
Searched Google, AI Overview
“real estate invercargill”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“invercargill real estate agencies”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Nicol Realty or SW Real Estate more popular in search?
This chart shows how often people search Google for Nicol Realty and SW Real Estate by name. Each line represents a brand's share of searches for all nine Invercargill real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Nicol Realty, SW Real Estate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray White | Harcourts | Bayleys | Professionals Real Estate | Raine & Horne | One Agency | Todd & Co Realty | Nicol Realty | SW Real Estate |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.1% | 28% | 9.2% | 6.7% | 0.84% | 2.8% | 1.4% | 0.28% | 0.56% |
| Nov 2025 | 46.9% | 34.1% | 7% | 6.3% | 1.3% | 1% | 1.3% | 1.3% | 0.78% |
| Dec 2025 | 37.9% | 36.3% | 10.9% | 10% | 0.96% | 1.9% | 0.96% | 0.64% | 0.32% |
| Jan 2026 | 39.7% | 36.5% | 10.8% | 5% | 1.3% | 3.4% | 1.1% | 1.1% | 1.1% |
| Feb 2026 | 39.6% | 36% | 11.3% | 6.6% | 1.4% | 2.5% | 1.1% | 0.82% | 0.82% |
| Mar 2026 | 43.5% | 33.5% | 8.8% | 7.8% | 0.75% | 2.3% | 1.3% | 1.5% | 0.75% |
| Apr 2026 | 41.2% | 36.7% | 9.6% | 6.7% | 1.6% | 1.6% | 0.96% | 1.3% | 0.32% |
| May 2026 | 50.3% | 26.5% | 11.5% | 4.7% | 1.4% | 1.7% | 2% | 0.84% | 1.1% |
| Jun 2026 | 47.7% | 27.7% | 12.4% | 6.8% | 1.1% | 1.4% | 1.1% | 0.85% | 0.85% |
| Jul 2026 | 42% | 33.7% | 11.5% | 7.1% | 1.2% | 0.89% | 1.5% | 1.2% | 0.89% |
| Aug 2026 | 43.1% | 31.7% | 12.7% | 6.9% | 1.3% | 0.98% | 1.3% | 0.98% | 0.98% |
| Sep 2026 | 46.7% | 29.7% | 10.9% | 7.6% | 1.5% | 1.2% | 1.2% | 0.61% | 0.61% |
How has the Nicol Realty and SW Real Estate comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Nicol Realty took it in November 2025, SW Real Estate took it in May 2026, Nicol Realty took it in July 2026.
- Across the 12 months ending September 2026, Nicol Realty’s share of searches among Invercargill real estate agencies in New Zealand moved from 0.28% to 0.61%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 12 months ending September 2026, SW Real Estate’s share of searches among Invercargill real estate agencies in New Zealand moved from 0.56% to 0.61%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand Invercargill real estate agencies in September 2026?
1 change
In September 2026, Nicol Realty fell from 7th to 8th among Invercargill real estate agencies in New Zealand.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Nicol Realty’s and SW Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nicol Realty
2 branded search terms
- nicol realty
- nicol realty invercargill
SW Real Estate
1 branded search term
- sw real estate
Other head-to-heads among Invercargill real estate agencies
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