Brandwave

How popular isSW Real Estate?

In September 2026, people searched for SW Real Estate by name about 50 times in New Zealand, about the same as the previous year. These searches made up 0.61% of all New Zealand Invercargill real estate agency searches, placing SW Real Estate ninth out of nine agencies. When we asked both ChatGPT and Google AI Overviews about Invercargill real estate agencies, SW Real Estate appeared in two of the three answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

SW Real Estate is the ninth most searched of 9 competitors and the fifth most recommended in AI answers.

  1. Ray WhiteShare of searches 46.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  2. HarcourtsShare of searches 29.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. BayleysShare of searches 10.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Professionals Real EstateShare of searches 7.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. SW Real EstateShare of searches 0.61%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th

+4 more

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Top Invercargill real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, SW Real Estate was mentioned in two out of three: in two of the three ChatGPT answers. SW Real Estate is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Harcourts1st
  2. Bayleys2nd
  3. Ray White3rd
  4. Raine & Horne4th
  5. SW Real Estate5th
  6. Professionals Real Estate–
  7. One Agency–
  8. Todd & Co Realty–
  9. Nicol Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Invercargill real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Invercargill real estate agencies compete with SW Real Estate?

SW Real Estate against Invercargill real estate agencies in New Zealand, by month

Share of searches by month for Ray White, Harcourts, Bayleys, Professionals Real Estate, SW Real Estate. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteHarcourtsBayleysProfessionals Real EstateRaine & HorneOne AgencyTodd & Co RealtyNicol RealtySW Real Estate
Oct 202550.1%28%9.2%6.7%0.84%2.8%1.4%0.28%0.56%
Nov 202546.9%34.1%7%6.3%1.3%1%1.3%1.3%0.78%
Dec 202537.9%36.3%10.9%10%0.96%1.9%0.96%0.64%0.32%
Jan 202639.7%36.5%10.8%5%1.3%3.4%1.1%1.1%1.1%
Feb 202639.6%36%11.3%6.6%1.4%2.5%1.1%0.82%0.82%
Mar 202643.5%33.5%8.8%7.8%0.75%2.3%1.3%1.5%0.75%
Apr 202641.2%36.7%9.6%6.7%1.6%1.6%0.96%1.3%0.32%
May 202650.3%26.5%11.5%4.7%1.4%1.7%2%0.84%1.1%
Jun 202647.7%27.7%12.4%6.8%1.1%1.4%1.1%0.85%0.85%
Jul 202642%33.7%11.5%7.1%1.2%0.89%1.5%1.2%0.89%
Aug 202643.1%31.7%12.7%6.9%1.3%0.98%1.3%0.98%0.98%
Sep 202646.7%29.7%10.9%7.6%1.5%1.2%1.2%0.61%0.61%

  1. 1.Ray White

    46.7%

    Held 1st. 1.5K estimated branded searches, +16.7% vs prior month. Share +3.5 points.

  2. 2.Harcourts

    29.7%

    Held 2nd. 980 estimated branded searches, +1% vs prior month. Share -2 points.

  3. 3.Bayleys

    10.9%

    Held 3rd. 360 estimated branded searches, -7.7% vs prior month. Share -1.8 points.

  4. 4.Professionals Real Estate

    7.6%

    Held 4th. 250 estimated branded searches, +19% vs prior month. Share +0.7 points.

  5. 5.Raine & Horne

    1.5%

    Held 5th. 50 estimated branded searches, +25% vs prior month. Share +0.2 points.

  6. 6.One Agency

    1.2%

    Moved from 8th to 6th. 40 estimated branded searches, +33.3% vs prior month. Share +0.2 points.

  7. 7.Todd & Co Realty

    1.2%

    Moved from 6th to 7th. 40 estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Nicol Realty

    0.61%

    Moved from 7th to 8th. 20 estimated branded searches, -33.3% vs prior month. Share -0.4 points.

  9. 9.SW Real Estate

    0.61%

    Held 9th. 20 estimated branded searches, -33.3% vs prior month. Share -0.4 points.

Compare popularity between SW Real Estate and its closest rivals

How has branded search demand for SW Real Estate changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SW Real Estate in New Zealand held steady at 50.
  • Across the 12 months ending September 2026, SW Real Estate fell from 8th to 9th among Invercargill real estate agencies in New Zealand.

How did search popularity change for New Zealand Invercargill real estate agencies in September 2026?

6 changes

  1. In September 2026, Ray White gained share of searches among Invercargill real estate agencies in New Zealand, from 43.1% to 46.7%.

  2. In September 2026, Professionals Real Estate gained share of searches among Invercargill real estate agencies in New Zealand, from 6.9% to 7.6%.

  3. In September 2026, Harcourts lost share of searches among Invercargill real estate agencies in New Zealand, from 31.7% to 29.7%.

  4. In September 2026, Bayleys lost share of searches among Invercargill real estate agencies in New Zealand, from 12.7% to 10.9%.

  5. In September 2026, One Agency rose from 8th to 6th among Invercargill real estate agencies in New Zealand.

  6. In September 2026, Nicol Realty fell from 7th to 8th among Invercargill real estate agencies in New Zealand.

How are SW Real Estate’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using SW Real Estate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sw real estate

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How the Brand Demand Index is measured

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