Raine & Horne vs SW Real Estate:Which is more popular?
In September 2026, Raine & Horne had more branded searches than SW Real Estate among Invercargill real estate agencies in New Zealand. Raine & Horne had about 50 branded searches, while SW Real Estate had 20. Raine & Horne made up 1.5% of all Invercargill real estate agency searches we track, and SW Real Estate accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about Invercargill real estate agencies, Raine & Horne and SW Real Estate each appeared in two of the three answers. Raine & Horne was mentioned before SW Real Estate in two out of three answers.
Who do people search for more?
Raine & Horne, about 3 searches for every 1 for SW Real Estate
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Raine & Horne, named ahead of SW Real Estate in 2 of 3 answers
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Top Invercargill real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Raine & Horne and SW Real Estate were each mentioned in two out of three: in two of the three ChatGPT answers. Raine & Horne was listed before SW Real Estate in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ray White3 of 3Named in 3 of 3 ChatGPT answers
Harcourts3 of 3Named in 3 of 3 ChatGPT answers
Bayleys3 of 3Named in 3 of 3 ChatGPT answers- Raine & Horne2 of 3Named in 2 of 3 ChatGPT answers
SW Real Estate2 of 3Named in 2 of 3 ChatGPT answers
Professionals Real Estate0 of 3Named in 0 of 3 ChatGPT answers
One Agency0 of 3Named in 0 of 3 ChatGPT answers
Todd & Co Realty0 of 3Named in 0 of 3 ChatGPT answers
Nicol Realty0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Invercargill real estate agencies
3 answers
Asked ChatGPT
“Which real estate agency should I use in Invercargill, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Invercargill, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Invercargill, New Zealand for a property sale?”
Searched Google, AI Overview
“real estate invercargill”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“invercargill real estate agencies”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Raine & Horne or SW Real Estate more popular in search?
This chart shows how often people search Google for Raine & Horne and SW Real Estate by name. Each line represents a brand's share of searches for all nine Invercargill real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Raine & Horne, SW Real Estate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray White | Harcourts | Bayleys | Professionals Real Estate | Raine & Horne | One Agency | Todd & Co Realty | Nicol Realty | SW Real Estate |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.1% | 28% | 9.2% | 6.7% | 0.84% | 2.8% | 1.4% | 0.28% | 0.56% |
| Nov 2025 | 46.9% | 34.1% | 7% | 6.3% | 1.3% | 1% | 1.3% | 1.3% | 0.78% |
| Dec 2025 | 37.9% | 36.3% | 10.9% | 10% | 0.96% | 1.9% | 0.96% | 0.64% | 0.32% |
| Jan 2026 | 39.7% | 36.5% | 10.8% | 5% | 1.3% | 3.4% | 1.1% | 1.1% | 1.1% |
| Feb 2026 | 39.6% | 36% | 11.3% | 6.6% | 1.4% | 2.5% | 1.1% | 0.82% | 0.82% |
| Mar 2026 | 43.5% | 33.5% | 8.8% | 7.8% | 0.75% | 2.3% | 1.3% | 1.5% | 0.75% |
| Apr 2026 | 41.2% | 36.7% | 9.6% | 6.7% | 1.6% | 1.6% | 0.96% | 1.3% | 0.32% |
| May 2026 | 50.3% | 26.5% | 11.5% | 4.7% | 1.4% | 1.7% | 2% | 0.84% | 1.1% |
| Jun 2026 | 47.7% | 27.7% | 12.4% | 6.8% | 1.1% | 1.4% | 1.1% | 0.85% | 0.85% |
| Jul 2026 | 42% | 33.7% | 11.5% | 7.1% | 1.2% | 0.89% | 1.5% | 1.2% | 0.89% |
| Aug 2026 | 43.1% | 31.7% | 12.7% | 6.9% | 1.3% | 0.98% | 1.3% | 0.98% | 0.98% |
| Sep 2026 | 46.7% | 29.7% | 10.9% | 7.6% | 1.5% | 1.2% | 1.2% | 0.61% | 0.61% |
How has the Raine & Horne and SW Real Estate comparison changed over the last 12 months?
3 findings
- Raine & Horne was ahead of SW Real Estate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Raine & Horne’s share of searches among Invercargill real estate agencies in New Zealand moved from 0.84% to 1.5%, and its estimated monthly branded searches moved from 30 to 50.
- Across the 12 months ending September 2026, SW Real Estate’s share of searches among Invercargill real estate agencies in New Zealand moved from 0.56% to 0.61%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand Invercargill real estate agencies in September 2026?
1 change
Estimated monthly branded searches for Raine & Horne in New Zealand rose 66.7% over 12 measured months, from 30 to 50 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Raine & Horne’s and SW Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Raine & Horne
5 branded search terms
- raine & horne
- raine and horne
- raine&horne
- raineand horne
- raineandhorne
SW Real Estate
1 branded search term
- sw real estate
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