Bayleys vs Ray White:Which is more popular?
In September 2026, Ray White had more branded searches than Bayleys among Invercargill real estate agencies in New Zealand. Ray White had about 1,540 branded searches, while Bayleys had 360. Ray White made up 46.7% of all Invercargill real estate agency searches we track, and Bayleys accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about Invercargill real estate agencies, both Bayleys and Ray White appeared in all three answers. Bayleys was mentioned before Ray White in two out of three answers.
Who do people search for more?
Ray White, about 4 searches for every 1 for Bayleys
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Bayleys, named ahead of Ray White in 2 of 3 answers
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Top Invercargill real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Bayleys and Ray White showed up in all three answers. Bayleys was listed before Ray White in two of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ray White3 of 3Named in 3 of 3 ChatGPT answers
Harcourts3 of 3Named in 3 of 3 ChatGPT answers- Bayleys3 of 3Named in 3 of 3 ChatGPT answers
Raine & Horne2 of 3Named in 2 of 3 ChatGPT answers
SW Real Estate2 of 3Named in 2 of 3 ChatGPT answers
Professionals Real Estate0 of 3Named in 0 of 3 ChatGPT answers
One Agency0 of 3Named in 0 of 3 ChatGPT answers
Todd & Co Realty0 of 3Named in 0 of 3 ChatGPT answers
Nicol Realty0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Invercargill real estate agencies
3 answers
Asked ChatGPT
“Which real estate agency should I use in Invercargill, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Invercargill, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Invercargill, New Zealand for a property sale?”
Searched Google, AI Overview
“real estate invercargill”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“invercargill real estate agencies”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bayleys or Ray White more popular in search?
This chart shows how often people search Google for Bayleys and Ray White by name. Each line represents a brand's share of searches for all nine Invercargill real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Ray White, Bayleys. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray White | Harcourts | Bayleys | Professionals Real Estate | Raine & Horne | One Agency | Todd & Co Realty | Nicol Realty | SW Real Estate |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.1% | 28% | 9.2% | 6.7% | 0.84% | 2.8% | 1.4% | 0.28% | 0.56% |
| Nov 2025 | 46.9% | 34.1% | 7% | 6.3% | 1.3% | 1% | 1.3% | 1.3% | 0.78% |
| Dec 2025 | 37.9% | 36.3% | 10.9% | 10% | 0.96% | 1.9% | 0.96% | 0.64% | 0.32% |
| Jan 2026 | 39.7% | 36.5% | 10.8% | 5% | 1.3% | 3.4% | 1.1% | 1.1% | 1.1% |
| Feb 2026 | 39.6% | 36% | 11.3% | 6.6% | 1.4% | 2.5% | 1.1% | 0.82% | 0.82% |
| Mar 2026 | 43.5% | 33.5% | 8.8% | 7.8% | 0.75% | 2.3% | 1.3% | 1.5% | 0.75% |
| Apr 2026 | 41.2% | 36.7% | 9.6% | 6.7% | 1.6% | 1.6% | 0.96% | 1.3% | 0.32% |
| May 2026 | 50.3% | 26.5% | 11.5% | 4.7% | 1.4% | 1.7% | 2% | 0.84% | 1.1% |
| Jun 2026 | 47.7% | 27.7% | 12.4% | 6.8% | 1.1% | 1.4% | 1.1% | 0.85% | 0.85% |
| Jul 2026 | 42% | 33.7% | 11.5% | 7.1% | 1.2% | 0.89% | 1.5% | 1.2% | 0.89% |
| Aug 2026 | 43.1% | 31.7% | 12.7% | 6.9% | 1.3% | 0.98% | 1.3% | 0.98% | 0.98% |
| Sep 2026 | 46.7% | 29.7% | 10.9% | 7.6% | 1.5% | 1.2% | 1.2% | 0.61% | 0.61% |
How has the Bayleys and Ray White comparison changed over the last 12 months?
3 findings
- Ray White was ahead of Bayleys in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bayleys’ share of searches among Invercargill real estate agencies in New Zealand moved from 9.2% to 10.9%, and its estimated monthly branded searches moved from 330 to 360.
- Across the 12 months ending September 2026, Ray White’s share of searches among Invercargill real estate agencies in New Zealand moved from 50.1% to 46.7%, and its estimated monthly branded searches moved from 1.8K to 1.5K.
How did search popularity change for New Zealand Invercargill real estate agencies in September 2026?
2 changes
In September 2026, Ray White gained share of searches among Invercargill real estate agencies in New Zealand, from 43.1% to 46.7%.
In September 2026, Bayleys lost share of searches among Invercargill real estate agencies in New Zealand, from 12.7% to 10.9%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Bayleys’ and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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