Nicol Realty vs Raine & Horne:Which is more popular by branded search in New Zealand?
In August 2026, Raine & Horne had more branded searches than Nicol Realty among invercargill real estate agencies in New Zealand. Raine & Horne was estimated to have 2.4K branded searches compared to Nicol Realty’s 40, and held a 2.4% Share of Search versus Nicol Realty’s 0.04%.
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Which is more popular in search, Nicol Realty or Raine & Horne?
Compare Invercargill real estate agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Raine & Horne, Nicol Realty. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | Harcourts | Raine & Horne | Professionals Real Estate | One Agency | Todd & Co Realty | Nicol Realty |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.7% | 35.6% | 2.6% | 1.8% | 1.2% | 0.11% | <0.01% |
| Nov 2025 | 61.5% | 32.7% | 2.6% | 1.9% | 1.1% | 0.08% | 0.05% |
| Dec 2025 | 62% | 32.1% | 2.4% | 2.3% | 1% | 0.1% | 0.02% |
| Jan 2026 | 62% | 32.2% | 2.6% | 1.9% | 1.2% | 0.08% | 0.07% |
| Feb 2026 | 61.6% | 32.2% | 3% | 2% | 0.97% | 0.08% | 0.04% |
| Mar 2026 | 61.5% | 33.2% | 2.2% | 2.1% | 0.93% | 0.09% | 0.07% |
| Apr 2026 | 63.7% | 31.1% | 2.3% | 1.9% | 0.83% | 0.08% | 0.06% |
| May 2026 | 61.5% | 32.7% | 2.8% | 2% | 0.86% | 0.12% | 0.05% |
| Jun 2026 | 62.4% | 32.2% | 2.5% | 2% | 0.74% | 0.09% | 0.04% |
| Jul 2026 | 64.1% | 30.6% | 2.5% | 1.8% | 0.79% | 0.12% | 0.05% |
| Aug 2026 | 61.6% | 33.3% | 2.4% | 1.8% | 0.84% | 0.09% | 0.04% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Nicol Realty and Raine & Horne comparison changed over the last 12 months?
3 findings
- Raine & Horne was ahead of Nicol Realty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nicol Realty’s estimated Share of Search among invercargill real estate agencies in New Zealand moved from <0.01% to 0.04%, and its estimated monthly branded searches moved from 10 to 40.
- Across the 11 months ending August 2026, Raine & Horne’s estimated Share of Search among invercargill real estate agencies in New Zealand moved from 2.6% to 2.4%, and its estimated monthly branded searches moved from 3.1K to 2.4K.
How did search popularity change for New Zealand invercargill real estate agencies in August 2026?
2 changes
Estimated monthly branded searches for Nicol Realty in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.
Estimated monthly branded searches for Raine & Horne in New Zealand fell 22% over 11 measured months, from 3.1K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nicol Realty’s and Raine & Horne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nicol Realty
2 branded search terms
- nicol realty
- nicol realty invercargill
Raine & Horne
17 branded search terms
- raine & horne
- raine & horne invercargill
- raine & horne new zealand
- raine & horne nz
- raine & horne real estate
- raine & horne real estate blenheim
- raine & horne timaru
- raine and horne
- raine and horne blenheim
- raine and horne invercargill
- raine and horne nz
- raine and horne real estate
- raine and horne real estate agents
- raine and horne timaru
- raine&horne
- raineand horne
- raineandhorne
Put your own brand in this comparison
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