Brandwave

One Agency vs Ray White:Which is more popular by branded search in New Zealand?

In August 2026, Ray White had more branded searches than One Agency among residential real estate agencies in New Zealand. Ray White was estimated to have 63.6K branded searches compared to One Agency’s 870, and held a 32.7% Share of Search versus One Agency’s 0.45%.

Share of Search among residential real estate agencies in New Zealand in August 2026Which is more popular in search, One Agency or Ray White?
One Agency0.45%870 searches
vs
Ray White32.7%63.6K searches
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Which is more popular in search, One Agency or Ray White?

Consumer-facing real estate agency brands that market and sell residential property in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

One Agency and Ray White among residential real estate agencies in New Zealand, by month

Share of Search by month for Ray White, One Agency. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsBayleysBarfoot & ThompsonProperty BrokersAriztoEVES Real EstateLodge Real EstateLJ HookerTremainsRaine & HorneTall PoppyProfessionals Real EstateNew Zealand Sotheby’s International RealtySummit Real EstateTommy’s Real EstateLowe & CoOne AgencyFirst National Real EstateHarveys Real EstateIron Bridge Real EstateCentury 21
Oct 202530.9%18.7%12.7%10.7%8%4.2%2.5%1.8%2%1.3%1.3%0.94%0.95%0.49%0.94%0.72%0.69%0.62%0.39%0.05%0.04%0.01%
Nov 202532.2%17.1%12.8%11%8.2%3.8%2.5%1.9%2%1.4%1.4%0.98%1%0.58%0.95%0.66%0.71%0.55%0.34%0.05%0.05%0.01%
Dec 202533.9%17.5%12.3%9.9%7.4%3.9%2.5%1.7%2.1%1.5%1.3%1%1.3%0.51%0.88%0.63%0.51%0.56%0.35%0.05%0.05%0.01%
Jan 202632.4%16.8%11%11.4%8.3%4.4%2.9%1.6%2.4%1.3%1.4%0.96%1%0.52%0.87%0.63%1.1%0.62%0.37%0.05%0.05%0.01%
Feb 202631.8%16.7%12.1%11.1%8.2%5.3%2.4%1.7%1.7%1.3%1.6%0.97%1.1%0.59%0.86%0.84%0.71%0.5%0.32%0.04%0.04%0.02%
Mar 202632.3%17.5%11.5%12.4%7.5%5%2.5%1.7%1.4%1.3%1.2%0.88%1.1%0.61%0.8%0.67%0.78%0.49%0.31%0.04%0.04%0.03%
Apr 202635%17.1%10.9%10.3%7.5%5.1%2.5%1.9%1.6%1.3%1.3%0.89%1.1%0.6%0.88%0.71%0.64%0.45%0.31%0.03%0.03%0.01%
May 202632.3%17.2%11.9%10.2%8.7%5.3%2.5%2%1.4%1.2%1.5%0.94%1%0.61%0.82%0.71%0.65%0.45%0.3%0.03%0.04%0.02%
Jun 202633.8%17.4%11.2%10.7%7.7%5%2.8%2.1%1.5%1.3%1.3%0.78%1.1%0.53%0.71%0.66%0.52%0.4%0.32%0.06%0.05%0.02%
Jul 202634.7%16.5%11.1%11%8%4.9%2.6%1.9%1.5%1.3%1.4%0.85%0.97%0.63%0.75%0.69%0.54%0.43%0.34%0.03%0.04%0.02%
Aug 202632.7%17.7%11.2%10.5%7.9%5.5%2.8%1.8%1.6%1.3%1.3%0.95%0.93%0.87%0.84%0.74%0.67%0.45%0.31%0.05%0.02%0.02%
Sep 2026——————————————————————

How has the One Agency and Ray White comparison changed over the last 12 months?

How did search popularity change for New Zealand residential real estate agencies in August 2026?

  1. In August 2026, Ray White lost estimated Share of Search among residential real estate agencies in New Zealand, from 34.7% to 32.7%.

  2. Estimated monthly branded searches for One Agency in New Zealand fell 39.6% over 11 measured months, from 1.4K to 870 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using One Agency’s and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

One Agency

8 branded search terms

  • one agency
  • one agency invercargill
  • one agency new zealand
  • one agency nz
  • one agency queenstown
  • one agency real estate
  • oneagency
  • oneagency.nz

Ray White

69 branded search terms

  • ray white
  • ray white agents
  • ray white ashburton
  • ray white ashburton rentals
  • ray white auckland
  • ray white auckland rentals
  • ray white blenheim
  • ray white cambridge
  • ray white christchurch
  • ray white christchurch rentals
  • ray white gisborne
  • ray white gisborne nz
  • ray white gisborne rentals
  • ray white hamilton
  • ray white houses for sale
  • ray white houses for sale blenheim
  • ray white invercargill
  • ray white masterton
  • ray white near me
  • ray white new zealand
  • ray white nz
  • ray white nz rentals
  • ray white otaki
  • ray white queenstown
  • ray white queenstown nz
  • ray white queenstown rentals
  • ray white real estate
  • ray white real estate agents
  • ray white real estate ashburton
  • ray white real estate blenheim
  • ray white real estate new zealand
  • ray white real estate nz
  • ray white real estate otaki
  • ray white real estate queenstown
  • ray white real estate rentals
  • ray white real estate waikanae
  • ray white real estate wanganui
  • ray white rentals
  • ray white rentals queenstown
  • ray white rentals wanganui
  • ray white rotorua
  • ray white rotorua rentals
  • ray white taupo
  • ray white tauranga
  • ray white tauranga rentals
  • ray white timaru
  • ray white timaru rentals
  • ray white wellington
  • ray white wellington nz
  • ray white whakatane
  • ray white whangarei
  • ray white whangarei rentals
  • raywhite
  • raywhite ashburton
  • raywhite christchurch
  • raywhite queenstown
  • raywhite rentals
  • raywhite taupo
  • rwgisborne co nz
  • rwgisborne.co.nz
  • rwinvercargill co nz
  • rwinvercargill.co.nz
  • rwrotorua
  • rwrotorua co nz
  • rwrotorua.co.nz
  • rwtaupo.co.nz
  • rwwhangarei
  • rwwhangarei co nz
  • rwwhangarei.co.nz

How the Brand Demand Index is measured

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