Bayleys vs One Agency:Which is more popular by branded search in New Zealand?
In August 2026, Bayleys had more branded searches than One Agency among residential real estate agencies in New Zealand. Bayleys was estimated to have 21.8K branded searches compared to One Agency’s 870, and held an 11.2% Share of Search versus One Agency’s 0.45%.
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Which is more popular in search, Bayleys or One Agency?
Consumer-facing real estate agency brands that market and sell residential property in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bayleys, One Agency. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | Harcourts | Bayleys | Barfoot & Thompson | Property Brokers | Arizto | EVES Real Estate | Lodge Real Estate | LJ Hooker | Tremains | Raine & Horne | Tall Poppy | Professionals Real Estate | New Zealand Sotheby’s International Realty | Summit Real Estate | Tommy’s Real Estate | Lowe & Co | One Agency | First National Real Estate | Harveys Real Estate | Iron Bridge Real Estate | Century 21 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 18.7% | 12.7% | 10.7% | 8% | 4.2% | 2.5% | 1.8% | 2% | 1.3% | 1.3% | 0.94% | 0.95% | 0.49% | 0.94% | 0.72% | 0.69% | 0.62% | 0.39% | 0.05% | 0.04% | 0.01% |
| Nov 2025 | 32.2% | 17.1% | 12.8% | 11% | 8.2% | 3.8% | 2.5% | 1.9% | 2% | 1.4% | 1.4% | 0.98% | 1% | 0.58% | 0.95% | 0.66% | 0.71% | 0.55% | 0.34% | 0.05% | 0.05% | 0.01% |
| Dec 2025 | 33.9% | 17.5% | 12.3% | 9.9% | 7.4% | 3.9% | 2.5% | 1.7% | 2.1% | 1.5% | 1.3% | 1% | 1.3% | 0.51% | 0.88% | 0.63% | 0.51% | 0.56% | 0.35% | 0.05% | 0.05% | 0.01% |
| Jan 2026 | 32.4% | 16.8% | 11% | 11.4% | 8.3% | 4.4% | 2.9% | 1.6% | 2.4% | 1.3% | 1.4% | 0.96% | 1% | 0.52% | 0.87% | 0.63% | 1.1% | 0.62% | 0.37% | 0.05% | 0.05% | 0.01% |
| Feb 2026 | 31.8% | 16.7% | 12.1% | 11.1% | 8.2% | 5.3% | 2.4% | 1.7% | 1.7% | 1.3% | 1.6% | 0.97% | 1.1% | 0.59% | 0.86% | 0.84% | 0.71% | 0.5% | 0.32% | 0.04% | 0.04% | 0.02% |
| Mar 2026 | 32.3% | 17.5% | 11.5% | 12.4% | 7.5% | 5% | 2.5% | 1.7% | 1.4% | 1.3% | 1.2% | 0.88% | 1.1% | 0.61% | 0.8% | 0.67% | 0.78% | 0.49% | 0.31% | 0.04% | 0.04% | 0.03% |
| Apr 2026 | 35% | 17.1% | 10.9% | 10.3% | 7.5% | 5.1% | 2.5% | 1.9% | 1.6% | 1.3% | 1.3% | 0.89% | 1.1% | 0.6% | 0.88% | 0.71% | 0.64% | 0.45% | 0.31% | 0.03% | 0.03% | 0.01% |
| May 2026 | 32.3% | 17.2% | 11.9% | 10.2% | 8.7% | 5.3% | 2.5% | 2% | 1.4% | 1.2% | 1.5% | 0.94% | 1% | 0.61% | 0.82% | 0.71% | 0.65% | 0.45% | 0.3% | 0.03% | 0.04% | 0.02% |
| Jun 2026 | 33.8% | 17.4% | 11.2% | 10.7% | 7.7% | 5% | 2.8% | 2.1% | 1.5% | 1.3% | 1.3% | 0.78% | 1.1% | 0.53% | 0.71% | 0.66% | 0.52% | 0.4% | 0.32% | 0.06% | 0.05% | 0.02% |
| Jul 2026 | 34.7% | 16.5% | 11.1% | 11% | 8% | 4.9% | 2.6% | 1.9% | 1.5% | 1.3% | 1.4% | 0.85% | 0.97% | 0.63% | 0.75% | 0.69% | 0.54% | 0.43% | 0.34% | 0.03% | 0.04% | 0.02% |
| Aug 2026 | 32.7% | 17.7% | 11.2% | 10.5% | 7.9% | 5.5% | 2.8% | 1.8% | 1.6% | 1.3% | 1.3% | 0.95% | 0.93% | 0.87% | 0.84% | 0.74% | 0.67% | 0.45% | 0.31% | 0.05% | 0.02% | 0.02% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Bayleys and One Agency comparison changed over the last 12 months?
3 findings
- Bayleys was ahead of One Agency in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among residential real estate agencies in New Zealand moved from 12.7% to 11.2%, and its estimated monthly branded searches moved from 29.6K to 21.8K.
- Across the 11 months ending August 2026, One Agency’s estimated Share of Search among residential real estate agencies in New Zealand moved from 0.62% to 0.45%, and its estimated monthly branded searches moved from 1.4K to 870.
How did search popularity change for New Zealand residential real estate agencies in August 2026?
2 changes
Estimated monthly branded searches for One Agency in New Zealand fell 39.6% over 11 measured months, from 1.4K to 870 in August 2026.
Estimated monthly branded searches for Bayleys in New Zealand fell 26.3% over 11 measured months, from 29.6K to 21.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bayleys’ and One Agency’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bayleys
45 branded search terms
- bayley's real estate
- bayleys
- bayleys ashburton
- bayleys blenheim
- bayleys blenheim nz
- bayleys cambridge
- bayleys co nz
- bayleys gisborne
- bayleys gisborne rentals
- bayleys hastings
- bayleys houses for sale
- bayleys kapiti
- bayleys masterton
- bayleys new zealand
- bayleys nz
- bayleys paraparaumu
- bayleys property management
- bayleys property management whanganui
- bayleys real estate
- bayleys real estate agents
- bayleys real estate ashburton
- bayleys real estate ashburton nz
- bayleys real estate blenheim
- bayleys real estate blenheim nz
- bayleys real estate hastings
- bayleys real estate hastings nz
- bayleys real estate kapiti
- bayleys real estate masterton
- bayleys real estate new zealand
- bayleys real estate nz
- bayleys real estate paraparaumu
- bayleys real estate properties for sale
- bayleys real estate queenstown
- bayleys real estate rentals
- bayleys real estate whakatane
- bayleys real estate whanganui
- bayleys realestate
- bayleys rentals
- bayleys rentals blenheim
- bayleys rentals nz
- bayleys timaru
- bayleys whakatane
- bayleys whanganui
- bayleys whangarei
- bayleys.co.nz
One Agency
8 branded search terms
- one agency
- one agency invercargill
- one agency new zealand
- one agency nz
- one agency queenstown
- one agency real estate
- oneagency
- oneagency.nz
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