New Zealand Sotheby’s International Realty vs Raine & Horne:Which is more popular by branded search in New Zealand?
In August 2026, Raine & Horne had more branded searches than New Zealand Sotheby’s International Realty among residential real estate agencies in New Zealand. Raine & Horne was estimated to have 2.4K branded searches compared to New Zealand Sotheby’s International Realty’s 1.5K, and held a 1.4% Share of Search versus New Zealand Sotheby’s International Realty’s 0.91%.
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Which is more popular in search, New Zealand Sotheby’s International Realty or Raine & Horne?
Consumer-facing real estate agency brands that market and sell residential property in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Raine & Horne, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | Harcourts | Barfoot & Thompson | Bayleys | Property Brokers | Arizto | EVES Real Estate | Lodge Real Estate | LJ Hooker | Raine & Horne | Tall Poppy | Professionals Real Estate | Summit Real Estate | New Zealand Sotheby’s International Realty | Tommy’s Real Estate | Lowe & Co | Tremains | One Agency | First National Real Estate | Harveys Real Estate | Iron Bridge Real Estate | Century 21 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33% | 17.2% | 12.7% | 10.5% | 6.1% | 4.3% | 2.9% | 2.1% | 2.3% | 1.6% | 1.1% | 1.1% | 1.1% | 0.53% | 0.81% | 0.81% | 0.61% | 0.72% | 0.46% | 0.06% | 0.05% | 0.02% |
| Nov 2025 | 34.5% | 15.3% | 12.9% | 10.7% | 6.3% | 3.9% | 2.9% | 2.2% | 2.3% | 1.6% | 1.2% | 1.2% | 1.1% | 0.62% | 0.71% | 0.83% | 0.57% | 0.64% | 0.4% | 0.06% | 0.06% | 0.02% |
| Dec 2025 | 36.1% | 16% | 11.7% | 10.3% | 5.6% | 4.1% | 2.9% | 2% | 2.4% | 1.5% | 1.2% | 1.5% | 1% | 0.52% | 0.67% | 0.6% | 0.63% | 0.65% | 0.41% | 0.06% | 0.06% | 0.01% |
| Jan 2026 | 34.3% | 15.5% | 13.2% | 8.7% | 6.5% | 4.7% | 3.3% | 1.9% | 2.7% | 1.6% | 1.1% | 1.2% | 1% | 0.55% | 0.67% | 1.3% | 0.55% | 0.71% | 0.42% | 0.06% | 0.06% | 0.02% |
| Feb 2026 | 33.7% | 15.3% | 12.9% | 10.1% | 6.4% | 5.7% | 2.8% | 2% | 1.9% | 1.8% | 1.1% | 1.2% | 1% | 0.6% | 0.89% | 0.83% | 0.59% | 0.57% | 0.37% | 0.05% | 0.05% | 0.02% |
| Mar 2026 | 34.3% | 16% | 14.4% | 9.5% | 5.8% | 5.3% | 2.9% | 2% | 1.5% | 1.4% | 1% | 1.3% | 0.92% | 0.61% | 0.7% | 0.91% | 0.63% | 0.56% | 0.36% | 0.04% | 0.04% | 0.03% |
| Apr 2026 | 37.4% | 15.6% | 11.8% | 9% | 5.7% | 5.5% | 2.9% | 2.2% | 1.6% | 1.4% | 1% | 1.2% | 1% | 0.62% | 0.75% | 0.74% | 0.59% | 0.52% | 0.36% | 0.04% | 0.04% | 0.02% |
| May 2026 | 34.3% | 15.7% | 11.9% | 10.1% | 6.9% | 5.6% | 2.9% | 2.4% | 1.5% | 1.7% | 1.1% | 1.2% | 0.95% | 0.63% | 0.75% | 0.75% | 0.56% | 0.52% | 0.35% | 0.04% | 0.05% | 0.02% |
| Jun 2026 | 35.7% | 15.9% | 12.4% | 9.4% | 6.1% | 5.3% | 3.3% | 2.5% | 1.6% | 1.5% | 0.9% | 1.3% | 0.82% | 0.54% | 0.72% | 0.6% | 0.59% | 0.45% | 0.37% | 0.07% | 0.05% | 0.02% |
| Jul 2026 | 36.9% | 14.8% | 12.8% | 9.3% | 6.1% | 5.2% | 3% | 2.2% | 1.6% | 1.6% | 0.98% | 1.1% | 0.86% | 0.65% | 0.75% | 0.63% | 0.53% | 0.49% | 0.39% | 0.03% | 0.04% | 0.02% |
| Aug 2026 | 34.5% | 16.3% | 12.1% | 9.4% | 6% | 6% | 3.3% | 2.1% | 1.7% | 1.4% | 1.1% | 1.1% | 0.97% | 0.91% | 0.81% | 0.77% | 0.62% | 0.51% | 0.36% | 0.05% | 0.02% | 0.02% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the New Zealand Sotheby’s International Realty and Raine & Horne comparison changed over the last 12 months?
3 findings
- Raine & Horne was ahead of New Zealand Sotheby’s International Realty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among residential real estate agencies in New Zealand moved from 0.53% to 0.91%, and its estimated monthly branded searches moved from 1.1K to 1.5K.
- Across the 11 months ending August 2026, Raine & Horne’s estimated Share of Search among residential real estate agencies in New Zealand moved from 1.6% to 1.4%, and its estimated monthly branded searches moved from 3.1K to 2.4K.
How did search popularity change for New Zealand residential real estate agencies in August 2026?
2 changes
In August 2026, New Zealand Sotheby’s International Realty rose from 15th to 14th among residential real estate agencies in New Zealand.
Estimated monthly branded searches for Raine & Horne in New Zealand fell 22% over 11 measured months, from 3.1K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using New Zealand Sotheby’s International Realty’s and Raine & Horne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
New Zealand Sotheby’s International Realty
5 branded search terms
- new zealand sotheby's
- new zealand sothebys
- nz sotheby's
- nz sothebys
- nzsir
Raine & Horne
15 branded search terms
- raine & horne
- raine & horne invercargill
- raine & horne new zealand
- raine & horne nz
- raine & horne real estate
- raine & horne timaru
- raine and horne
- raine and horne invercargill
- raine and horne nz
- raine and horne real estate
- raine and horne real estate agents
- raine and horne timaru
- raine&horne
- raineand horne
- raineandhorne
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.