Brandwave

How popular isHarcourts?

In August 2026, people searched for Harcourts by name about 27,600 times in New Zealand, an 18% decrease from 11 months earlier. These searches made up 38.5% of all New Zealand Blenheim real estate agency searches, placing Harcourts second out of seven agencies. When we asked both ChatGPT and Google AI Overviews about Blenheim real estate agencies, Harcourts appeared in three of the four answers and was the most recommended of the seven.

Search and AI answers in September 2026

Harcourts is the second most searched of 7 competitors and the most recommended in AI answers.

  1. Ray WhiteShare of searches 42.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  2. HarcourtsShare of searches 38.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. BayleysShare of searches 8.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. Winder & CoShare of searches 5.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. Total RealtyShare of searches 3.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+2 more

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Top Blenheim real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Harcourts was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Harcourts is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Harcourts1st
  2. Winder & Co2nd
  3. Bayleys3rd
  4. Ray White4th
  5. Total Realty–
  6. Diane Parish Real Estate–
  7. Raine & Horne–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Harcourts3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bayleys3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Winder & Co3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ray White1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Total Realty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Diane Parish Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Raine & Horne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Blenheim real estate agencies

4 answers

  • Asked ChatGPT

    “Which real estate agency should I hire in Blenheim, New Zealand?”

    1. 1Winder & Co
    2. 2Harcourts
    3. 3Bayleys

  • Asked ChatGPT

    “What are the best real estate agencies in Blenheim, New Zealand?”

    1. 1Harcourts
    2. 2Bayleys
    3. 3Ray White
    4. 4Winder & Co

  • Asked ChatGPT

    “What's the best real estate agency in Blenheim, New Zealand for a home sale?”

    1. 1Harcourts
    2. 2Winder & Co
    3. 3Bayleys

  • Searched Google, AI Overview

    “blenheim real estate agency”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “blenheim property agent”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Which Blenheim real estate agencies compete with Harcourts?

    Harcourts against Blenheim real estate agencies in New Zealand, by month

    Share of searches by month for Ray White, Harcourts, Bayleys, Winder & Co, Total Realty. The figures are in the table below the chart.

    View monthly share of searches table
    MonthRay WhiteHarcourtsBayleysWinder & CoTotal RealtyDiane Parish Real EstateRaine & Horne
    Oct 202528.3%39%15.5%11.6%4.8%0.4%0.4%
    Nov 202530.9%44.2%12.1%9.1%2.3%1.1%0.38%
    Dec 202544%30.4%12.6%9.2%2.4%0.97%0.48%
    Jan 202638.1%35.4%9.4%12.6%2.2%1.8%0.45%
    Feb 202631.6%37.2%12.6%13.4%4.3%0.4%0.4%
    Mar 202637.9%35.7%11.9%10.4%3%0.74%0.37%
    Apr 202636.9%41.5%7.8%8.3%4.1%0.92%0.46%
    May 202639.4%39.9%8.2%7.2%2.4%2.4%0.48%
    Jun 202634.5%40.2%7.2%13.9%3.1%0.52%0.52%
    Jul 202636.6%42.1%7.7%10.4%1.6%1.1%0.55%
    Aug 202637%40.6%7.3%11.5%2.6%0.52%0.52%
    Sep 202642.8%38.5%8.2%5.8%3.4%0.96%0.48%

    1. 1.Ray White

      42.8%

      Moved from 2nd to 1st. 890 estimated branded searches, +25.4% vs prior month. Share +5.8 points.

    2. 2.Harcourts

      38.5%

      Moved from 1st to 2nd. 800 estimated branded searches, +2.6% vs prior month. Share -2.2 points.

    3. 3.Bayleys

      8.2%

      Moved from 4th to 3rd. 170 estimated branded searches, +21.4% vs prior month. Share +0.9 points.

    4. 4.Winder & Co

      5.8%

      Moved from 3rd to 4th. 120 estimated branded searches, -45.5% vs prior month. Share -5.7 points.

    5. 5.Total Realty

      3.4%

      Held 5th. 70 estimated branded searches, +40% vs prior month. Share +0.8 points.

    6. 6.Diane Parish Real Estate

      0.96%

      Held 6th. 20 estimated branded searches, +100% vs prior month. Share +0.4 points.

    7. 7.Raine & Horne

      0.48%

      Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Harcourts and its closest rivals

    Every comparison with Harcourts

    31 comparisons

    How has branded search demand for Harcourts changed in New Zealand over the last 12 months?

    4 findings
    • Across the 11 months ending August 2026, estimated monthly branded searches for Harcourts in New Zealand fell from 33.7K to 27.6K.
    • Across the 12 months ending September 2026, Harcourts’ share of searches among Blenheim real estate agencies in New Zealand decreased from 39% to 38.5%.
    • Across the 12 months ending September 2026, Harcourts’ share of searches among Blenheim real estate agencies in New Zealand peaked at 44.2% in November 2025 and was lowest at 30.4% in December 2025.
    • Across the 12 months ending September 2026, Harcourts fell from 1st to 2nd among Blenheim real estate agencies in New Zealand.

    How did search popularity change for New Zealand Blenheim real estate agencies in September 2026?

    6 changes

    1. In September 2026, Ray White overtook Harcourts to become the leader among Blenheim real estate agencies in New Zealand, with 42.8% of the searches.

    2. In September 2026, Bayleys overtook Winder & Co to rank 3rd among Blenheim real estate agencies in New Zealand, with 8.2% of the searches.

    3. In September 2026, Total Realty gained share of searches among Blenheim real estate agencies in New Zealand, from 2.6% to 3.4%.

    4. In September 2026, Winder & Co lost share of searches among Blenheim real estate agencies in New Zealand, from 11.5% to 5.8%.

    5. In September 2026, Harcourts lost share of searches among Blenheim real estate agencies in New Zealand, from 40.6% to 38.5%.

    6. Estimated monthly branded searches for Diane Parish Real Estate in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

    How are Harcourts’ branded searches counted?

    26 search terms

    Brandwave collects information about searches that people make online using Harcourts’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • harcourt's
    • harcourts
    • harcourts agents
    • harcourts ashburton
    • harcourts blenheim
    • harcourts blenheim rentals
    • harcourts hamilton
    • harcourts hastings
    • harcourts invercargill
    • harcourts masterton
    • harcourts nz
    • harcourts property management
    • harcourts real estate
    • harcourts rentals
    • harcourts rentals blenheim
    • harcourts rentals hastings
    • harcourts rotorua
    • harcourts rotorua rentals
    • harcourts taupo
    • harcourts tauranga
    • harcourts timaru
    • harcourts whakatane
    • harcourts whanganui
    • harcourts whangarei
    • harcourtstaupo
    • harcourtswhangarei

    Do you work for Harcourts? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Harcourts compete?

    Harcourts is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    residential real estate agencies3rd of 1517.5%Show ranking
    Auckland real estate agencies4th of 813.5%Show ranking
    Whangarei real estate agencies3rd of 41.8%Show ranking
    Hamilton real estate agencies2nd of 624.7%Show ranking
    Rotorua real estate agencies3rd of 914.4%Show ranking
    Wellington real estate agencies3rd of 715.9%Show ranking
    Invercargill real estate agencies2nd of 929.7%Show ranking
    Whanganui real estate agencies3rd of 514.7%Show ranking
    Timaru real estate agencies1st of 742.5%Show ranking
    Blenheim real estate agencies2nd of 738.5%Shown above
    Ashburton real estate agencies2nd of 721.5%Show ranking
    Taupo real estate agencies3rd of 619.3%Show ranking
    Hastings real estate agencies2nd of 432.7%Show ranking
    Masterton real estate agencies4th of 510%Show ranking
    Whakatane real estate agencies2nd of 724.8%Show ranking
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