Bayleys vs Harcourts:Which is more popular?
In September 2026, Harcourts had more branded searches than Bayleys among Blenheim real estate agencies in New Zealand. Harcourts had about 800 branded searches, while Bayleys had 170. Harcourts made up 38.5% of all Blenheim real estate agency searches we track, and Bayleys accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about Blenheim real estate agencies, Bayleys and Harcourts each appeared in three of the four answers. Harcourts was mentioned before Bayleys in every answer.
Who do people search for more?
Harcourts, about 5 searches for every 1 for Bayleys
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Harcourts, named ahead of Bayleys in every answer
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Top Blenheim real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bayleys and Harcourts were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Harcourts was listed before Bayleys in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Harcourts3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bayleys3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Winder & Co3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ray White1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Total Realty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Diane Parish Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Raine & Horne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Blenheim real estate agencies
4 answers
Asked ChatGPT
“Which real estate agency should I hire in Blenheim, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Blenheim, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Blenheim, New Zealand for a home sale?”
Searched Google, AI Overview
“blenheim real estate agency”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“blenheim property agent”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bayleys or Harcourts more popular in search?
This chart shows how often people search Google for Bayleys and Harcourts by name. Each line represents a brand's share of searches for all seven Blenheim real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Harcourts, Bayleys. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray White | Harcourts | Bayleys | Winder & Co | Total Realty | Diane Parish Real Estate | Raine & Horne |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 39% | 15.5% | 11.6% | 4.8% | 0.4% | 0.4% |
| Nov 2025 | 30.9% | 44.2% | 12.1% | 9.1% | 2.3% | 1.1% | 0.38% |
| Dec 2025 | 44% | 30.4% | 12.6% | 9.2% | 2.4% | 0.97% | 0.48% |
| Jan 2026 | 38.1% | 35.4% | 9.4% | 12.6% | 2.2% | 1.8% | 0.45% |
| Feb 2026 | 31.6% | 37.2% | 12.6% | 13.4% | 4.3% | 0.4% | 0.4% |
| Mar 2026 | 37.9% | 35.7% | 11.9% | 10.4% | 3% | 0.74% | 0.37% |
| Apr 2026 | 36.9% | 41.5% | 7.8% | 8.3% | 4.1% | 0.92% | 0.46% |
| May 2026 | 39.4% | 39.9% | 8.2% | 7.2% | 2.4% | 2.4% | 0.48% |
| Jun 2026 | 34.5% | 40.2% | 7.2% | 13.9% | 3.1% | 0.52% | 0.52% |
| Jul 2026 | 36.6% | 42.1% | 7.7% | 10.4% | 1.6% | 1.1% | 0.55% |
| Aug 2026 | 37% | 40.6% | 7.3% | 11.5% | 2.6% | 0.52% | 0.52% |
| Sep 2026 | 42.8% | 38.5% | 8.2% | 5.8% | 3.4% | 0.96% | 0.48% |
How has the Bayleys and Harcourts comparison changed over the last 12 months?
3 findings
- Harcourts was ahead of Bayleys in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bayleys’ share of searches among Blenheim real estate agencies in New Zealand moved from 15.5% to 8.2%, and its estimated monthly branded searches moved from 390 to 170.
- Across the 12 months ending September 2026, Harcourts’ share of searches among Blenheim real estate agencies in New Zealand moved from 39% to 38.5%, and its estimated monthly branded searches moved from 980 to 800.
How did search popularity change for New Zealand Blenheim real estate agencies in September 2026?
3 changes
In September 2026, Ray White overtook Harcourts to become the leader among Blenheim real estate agencies in New Zealand, with 42.8% of the searches.
In September 2026, Bayleys overtook Winder & Co to rank 3rd among Blenheim real estate agencies in New Zealand, with 8.2% of the searches.
In September 2026, Harcourts lost share of searches among Blenheim real estate agencies in New Zealand, from 40.6% to 38.5%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Bayleys’ and Harcourts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Blenheim real estate agencies
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