Brandwave

Ray White vs Total Realty:Which is more popular?

In September 2026, Ray White had more branded searches than Total Realty among Blenheim real estate agencies in New Zealand. Ray White had about 890 branded searches, while Total Realty had 70. Ray White made up 42.8% of all Blenheim real estate agency searches we track, and Total Realty accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about Blenheim real estate agencies, Ray White appeared in one of the four answers and Total Realty in none.

Among Blenheim real estate agencies in New Zealand in September 2026

Who do people search for more?

Ray White, about 13 searches for every 1 for Total Realty

Ray White 890 searchesTotal Realty 70 searches

Who does AI mention more?

Ray White, mentioned in 1 of 4 answers, Total Realty in 0

Ray White in 1 of 4Total Realty in 0 of 4

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Top Blenheim real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ray White was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Total Realty did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Harcourts1st
  2. Winder & Co2nd
  3. Bayleys3rd
  4. Ray White4th
  5. Total Realty–
  6. Diane Parish Real Estate–
  7. Raine & Horne–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Harcourts3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bayleys3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Winder & Co3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ray White1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Total Realty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Diane Parish Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Raine & Horne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Blenheim real estate agencies

4 answers

  • Asked ChatGPT

    “Which real estate agency should I hire in Blenheim, New Zealand?”

    1. 1Winder & Co
    2. 2Harcourts
    3. 3Bayleys

  • Asked ChatGPT

    “What are the best real estate agencies in Blenheim, New Zealand?”

    1. 1Harcourts
    2. 2Bayleys
    3. 3Ray White
    4. 4Winder & Co

  • Asked ChatGPT

    “What's the best real estate agency in Blenheim, New Zealand for a home sale?”

    1. 1Harcourts
    2. 2Winder & Co
    3. 3Bayleys

  • Searched Google, AI Overview

    “blenheim real estate agency”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “blenheim property agent”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Is Ray White or Total Realty more popular in search?

    This chart shows how often people search Google for Ray White and Total Realty by name. Each line represents a brand's share of searches for all seven Blenheim real estate agencies we track, month by month, from searches in New Zealand.

    Ray White and Total Realty among Blenheim real estate agencies in New Zealand, by month

    Share of searches by month for Ray White, Total Realty. The figures are in the table below the chart.

    View monthly share of searches table
    MonthRay WhiteHarcourtsBayleysWinder & CoTotal RealtyDiane Parish Real EstateRaine & Horne
    Oct 202528.3%39%15.5%11.6%4.8%0.4%0.4%
    Nov 202530.9%44.2%12.1%9.1%2.3%1.1%0.38%
    Dec 202544%30.4%12.6%9.2%2.4%0.97%0.48%
    Jan 202638.1%35.4%9.4%12.6%2.2%1.8%0.45%
    Feb 202631.6%37.2%12.6%13.4%4.3%0.4%0.4%
    Mar 202637.9%35.7%11.9%10.4%3%0.74%0.37%
    Apr 202636.9%41.5%7.8%8.3%4.1%0.92%0.46%
    May 202639.4%39.9%8.2%7.2%2.4%2.4%0.48%
    Jun 202634.5%40.2%7.2%13.9%3.1%0.52%0.52%
    Jul 202636.6%42.1%7.7%10.4%1.6%1.1%0.55%
    Aug 202637%40.6%7.3%11.5%2.6%0.52%0.52%
    Sep 202642.8%38.5%8.2%5.8%3.4%0.96%0.48%

    How has the Ray White and Total Realty comparison changed over the last 12 months?

    3 findings

    How did search popularity change for New Zealand Blenheim real estate agencies in September 2026?

    2 changes

    1. In September 2026, Ray White overtook Harcourts to become the leader among Blenheim real estate agencies in New Zealand, with 42.8% of the searches.

    2. In September 2026, Total Realty gained share of searches among Blenheim real estate agencies in New Zealand, from 2.6% to 3.4%.

    How are branded searches counted?

    9 search terms

    Brandwave collects information about searches that people make online using Ray White’s and Total Realty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Ray White

    6 branded search terms

    • ray white
    • ray white agents
    • ray white blenheim
    • ray white whangarei
    • raywhite
    • rwwhangarei

    Total Realty

    3 branded search terms

    • total realty
    • total realty blenheim
    • totalrealty

    How the Brand Demand Index is measured

    Other head-to-heads among Blenheim real estate agencies

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