Brandwave

How popular isTotal Realty in search?

In August 2026, there were an estimated 1.3K branded searches for Total Realty in New Zealand which is down 11.4% over the last 11 months. Total Realty holds 0.89% estimated Share of Search among New Zealand ashburton real estate agencies and is ranked 6th of 7 competitors for search popularity.

Share of Search, August 2026
  1. Ray White43.1%
  2. Harcourts23.3%
  3. Bayleys14.8%
  4. Property Brokers10.4%
  5. Arizto7.3%
  6. Total Realty0.89%
  7. McLeod Real Estate0.22%
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Which ashburton real estate agencies compete with Total Realty?

Total Realty against ashburton real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Harcourts, Bayleys, Property Brokers, Arizto, Total Realty. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsBayleysProperty BrokersAriztoTotal RealtyMcLeod Real Estate
Oct 202541%24.9%16.9%10.6%5.6%0.85%0.18%
Nov 202543%22.9%17.1%10.9%5%0.79%0.29%
Dec 202544.7%23.2%16.3%9.8%5.1%0.68%0.15%
Jan 202644%22.8%14.9%11.3%6%0.76%0.2%
Feb 202642.5%22.2%16.1%11%7.1%0.86%0.21%
Mar 202643.4%23.4%15.5%10.1%6.7%0.72%0.12%
Apr 202645.8%22.4%14.3%9.8%6.7%0.82%0.16%
May 202642.4%22.6%15.6%11.5%6.9%0.76%0.18%
Jun 202644.6%23%14.8%10.1%6.6%0.68%0.23%
Jul 202645.7%21.8%14.6%10.5%6.4%0.73%0.25%
Aug 202643.1%23.3%14.8%10.4%7.3%0.89%0.22%
Sep 2026———————

  1. 1.Ray White

    43.1%

    held 1st · 63.6K estimated branded searches · -0.72% vs prior month · -2.6 points

  2. 2.Harcourts

    23.3%

    held 2nd · 34.5K estimated branded searches · +12.8% vs prior month · +1.6 points

  3. 3.Bayleys

    14.8%

    held 3rd · 21.8K estimated branded searches · +6.3% vs prior month · +0.2 points

  4. 4.Property Brokers

    10.4%

    held 4th · 15.3K estimated branded searches · +4.3% vs prior month · -0.1 points

  5. 5.Arizto

    7.3%

    held 5th · 10.7K estimated branded searches · +18.6% vs prior month · +0.8 points

  6. 6.Total Realty

    0.89%

    held 6th · 1.3K estimated branded searches · +29.4% vs prior month · +0.2 points

  7. 7.McLeod Real Estate

    0.22%

    held 7th · 330 estimated branded searches · -5.7% vs prior month · 0 points

Compare search popularity between Total Realty and its closest rivals

How has branded search demand for Total Realty changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Total Realty in New Zealand fell from 1.5K to 1.3K.
  • Across the 11 months ending August 2026, Total Realty’s estimated Share of Search among ashburton real estate agencies in New Zealand held steady, from 0.85% to 0.89%.

How did search popularity change for New Zealand ashburton real estate agencies in August 2026?

  1. In August 2026, Harcourts gained estimated Share of Search among ashburton real estate agencies in New Zealand, from 21.8% to 23.3%.

  2. In August 2026, Arizto gained estimated Share of Search among ashburton real estate agencies in New Zealand, from 6.4% to 7.3%.

  3. In August 2026, Ray White lost estimated Share of Search among ashburton real estate agencies in New Zealand, from 45.7% to 43.1%.

  4. Estimated monthly branded searches for Bayleys in New Zealand fell 26.3% over 11 measured months, from 29.6K to 21.8K in August 2026.

  5. Estimated monthly branded searches for Property Brokers in New Zealand fell 17.4% over 11 measured months, from 18.6K to 15.3K in August 2026.

  6. Estimated monthly branded searches for Total Realty in New Zealand fell 11.4% over 11 measured months, from 1.5K to 1.3K in August 2026.

Which blenheim real estate agencies compete with Total Realty?

Total Realty against blenheim real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Harcourts, Raine & Horne, Total Realty. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsRaine & HorneTotal RealtyWinder & CoDiane Parish Real Estate
Oct 202559.5%36.2%2.6%1.2%0.46%<0.01%
Nov 202562.5%33.2%2.7%1.1%0.45%0.04%
Dec 202563.2%32.8%2.5%0.96%0.53%0.05%
Jan 202662.9%32.7%2.6%1.1%0.66%0.06%
Feb 202662.4%32.7%3.1%1.3%0.58%0.03%
Mar 202662.5%33.7%2.3%1%0.48%0.04%
Apr 202664.6%31.5%2.4%1.2%0.36%0.04%
May 202662.4%33.2%2.8%1.1%0.37%0.09%
Jun 202663.3%32.7%2.5%0.96%0.53%0.02%
Jul 202664.9%30.9%2.6%1%0.51%0.04%
Aug 202662.1%33.6%2.4%1.3%0.53%0.02%
Sep 2026——————

  1. 1.Ray White

    62.1%

    held 1st · 63.6K estimated branded searches · -0.72% vs prior month · -2.8 points

  2. 2.Harcourts

    33.6%

    held 2nd · 34.5K estimated branded searches · +12.8% vs prior month · +2.7 points

  3. 3.Raine & Horne

    2.4%

    held 3rd · 2.4K estimated branded searches · -3.6% vs prior month · -0.2 points

  4. 4.Total Realty

    1.3%

    held 4th · 1.3K estimated branded searches · +29.4% vs prior month · +0.3 points

  5. 5.Winder & Co

    0.53%

    held 5th · 540 estimated branded searches · +8% vs prior month · 0 points

  6. 6.Diane Parish Real Estate

    0.02%

    held 6th · 20 estimated branded searches · -50% vs prior month · 0 points

Compare search popularity between Total Realty and its closest rivals

How has branded search demand for Total Realty changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Total Realty’s estimated Share of Search among blenheim real estate agencies in New Zealand held steady, from 1.2% to 1.3%.

How did search popularity change for New Zealand blenheim real estate agencies in August 2026?

  1. In August 2026, Harcourts gained estimated Share of Search among blenheim real estate agencies in New Zealand, from 30.9% to 33.6%.

  2. In August 2026, Ray White lost estimated Share of Search among blenheim real estate agencies in New Zealand, from 64.9% to 62.1%.

  3. Estimated monthly branded searches for Diane Parish Real Estate in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

  4. Estimated monthly branded searches for Raine & Horne in New Zealand fell 22% over 11 measured months, from 3.1K to 2.4K in August 2026.

  5. Estimated monthly branded searches for Total Realty in New Zealand fell 11.4% over 11 measured months, from 1.5K to 1.3K in August 2026.

How is Total Realty measured?

Brandwave collects information about searches that people make online using Total Realty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • total realty
  • total realty ashburton
  • total realty blenheim
  • total realty nz
  • total realty real estate
  • totalrealty

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How the Brand Demand Index is measured

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