Total Realty vs Winder & Co:Which is more popular by branded search in New Zealand?
In August 2026, Total Realty had more branded searches than Winder & Co among blenheim real estate agencies in New Zealand. Total Realty was estimated to have 1.3K branded searches compared to Winder & Co’s 540, and held a 1.3% Share of Search versus Winder & Co’s 0.53%.
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Which is more popular in search, Total Realty or Winder & Co?
Compare Blenheim real estate agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Total Realty, Winder & Co. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | Harcourts | Raine & Horne | Total Realty | Winder & Co | Diane Parish Real Estate |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.5% | 36.2% | 2.6% | 1.2% | 0.46% | <0.01% |
| Nov 2025 | 62.5% | 33.2% | 2.7% | 1.1% | 0.45% | 0.04% |
| Dec 2025 | 63.2% | 32.8% | 2.5% | 0.96% | 0.53% | 0.05% |
| Jan 2026 | 62.9% | 32.7% | 2.6% | 1.1% | 0.66% | 0.06% |
| Feb 2026 | 62.4% | 32.7% | 3.1% | 1.3% | 0.58% | 0.03% |
| Mar 2026 | 62.5% | 33.7% | 2.3% | 1% | 0.48% | 0.04% |
| Apr 2026 | 64.6% | 31.5% | 2.4% | 1.2% | 0.36% | 0.04% |
| May 2026 | 62.4% | 33.2% | 2.8% | 1.1% | 0.37% | 0.09% |
| Jun 2026 | 63.3% | 32.7% | 2.5% | 0.96% | 0.53% | 0.02% |
| Jul 2026 | 64.9% | 30.9% | 2.6% | 1% | 0.51% | 0.04% |
| Aug 2026 | 62.1% | 33.6% | 2.4% | 1.3% | 0.53% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Total Realty and Winder & Co comparison changed over the last 12 months?
3 findings
- Total Realty was ahead of Winder & Co in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Total Realty’s estimated Share of Search among blenheim real estate agencies in New Zealand moved from 1.2% to 1.3%, and its estimated monthly branded searches moved from 1.5K to 1.3K.
- Across the 11 months ending August 2026, Winder & Co’s estimated Share of Search among blenheim real estate agencies in New Zealand moved from 0.46% to 0.53%, and its estimated monthly branded searches moved from 560 to 540.
How did search popularity change for New Zealand blenheim real estate agencies in August 2026?
1 change
Estimated monthly branded searches for Total Realty in New Zealand fell 11.4% over 11 measured months, from 1.5K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Total Realty’s and Winder & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Total Realty
6 branded search terms
- total realty
- total realty ashburton
- total realty blenheim
- total realty nz
- total realty real estate
- totalrealty
Winder & Co
4 branded search terms
- winder & co
- winder & co blenheim
- winder and co
- winder and co blenheim
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