Brandwave

Ashburton real estate agencies in New Zealand:Which brands are most popular in search?

In August 2026, Property Brokers was the most searched among ashburton real estate agencies in New Zealand, with an estimated 700 branded searches and 26.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Property Brokers26.2%
  2. Harcourts20.2%
  3. Ray White18%
  4. Bayleys12.4%
  5. Arizto10.1%
  6. McLeod Real Estate9.7%
  7. Total Realty3.4%

Follow ashburton real estate agencies and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare Ashburton real estate agencies using branded searches made in Ashburton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ashburton real estate agencies in New Zealand, by month

Share of Search by month for Property Brokers, Harcourts, Ray White, Bayleys, Arizto, McLeod Real Estate, Total Realty. The figures are in the table below the chart.

View monthly share of search table
MonthProperty BrokersHarcourtsRay WhiteBayleysAriztoMcLeod Real EstateTotal Realty
Oct 202526.7%21.4%17.2%12.8%13.6%6.7%1.7%
Nov 202528.2%22.3%17.6%10.9%10%8.2%2.9%
Dec 202533.1%17.3%22.9%10.2%9.4%5.6%1.5%
Jan 202632.9%19%18.4%11.3%10.7%6.2%1.5%
Feb 202621.4%22%22.3%11%13.3%7.5%2.6%
Mar 202628.3%21.1%18.5%11.3%14.3%4.5%2.1%
Apr 202625.7%23.8%19.5%10%13.4%6.1%1.5%
May 202628.8%20.1%17%11%14%7.2%1.9%
Jun 202627.3%16.1%17.8%11.2%14.5%10.7%2.5%
Jul 202626.5%17.4%17.8%13.4%11.1%11.1%2.8%
Aug 202626.2%20.2%18%12.4%10.1%9.7%3.4%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Property Brokers

    26.2%

    held 1st · 700 estimated branded searches · +4.5% vs prior month · -0.3 points

  2. 2.Harcourts

    20.2%

    moved from 3rd to 2nd · 540 estimated branded searches · +22.7% vs prior month · +2.8 points

  3. 3.Ray White

    18%

    moved from 2nd to 3rd · 480 estimated branded searches · +6.7% vs prior month · +0.2 points

  4. 4.Bayleys

    12.4%

    held 4th · 330 estimated branded searches · -2.9% vs prior month · -1.1 points

  5. 5.Arizto

    10.1%

    held 5th · 270 estimated branded searches · -3.6% vs prior month · -1 points

  6. 6.McLeod Real Estate

    9.7%

    held 6th · 260 estimated branded searches · -7.1% vs prior month · -1.3 points

  7. 7.Total Realty

    3.4%

    held 7th · 90 estimated branded searches · +28.6% vs prior month · +0.6 points

Compare search popularity between leading brands

Which brand is most popular in search among ashburton real estate agencies in New Zealand?

In August 2026, Property Brokers was the most searched among ashburton real estate agencies in New Zealand, with an estimated 700 branded searches and 26.2% estimated Share of Search within this set. Harcourts is in 2nd place, 6 percentage points behind at 20.2% Share of Search.

New Zealand ashburton real estate agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Property Brokers26.7% → 26.2%33.1%Dec 202521.4%Feb 20261st
Harcourts21.4% → 20.2%23.8%Apr 202616.1%Jun 20262nd
Ray White17.2% → 18%22.9%Dec 202517%May 20263rd
Bayleys12.8% → 12.4%13.4%Jul 202610%Apr 20265th → 4th
Arizto13.6% → 10.1%14.5%Jun 20269.4%Dec 20254th → 5th
McLeod Real Estate6.7% → 9.7%11.1%Jul 20264.5%Mar 20266th
Total Realty1.7% → 3.4%3.4%Aug 20261.5%Jan 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among ashburton real estate agencies in New Zealand decreased from 21.4% to 20.2%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among ashburton real estate agencies in New Zealand increased from 17.2% to 18%.
  • Across the 11 months ending August 2026, Arizto’s estimated Share of Search among ashburton real estate agencies in New Zealand decreased from 13.6% to 10.1%.
  • Across the 11 months ending August 2026, McLeod Real Estate’s estimated Share of Search among ashburton real estate agencies in New Zealand increased from 6.7% to 9.7%.
  • Across the 11 months ending August 2026, Total Realty’s estimated Share of Search among ashburton real estate agencies in New Zealand increased from 1.7% to 3.4%.
  • Across the 11 months ending August 2026, Property Brokers’ estimated Share of Search among ashburton real estate agencies in New Zealand peaked at 33.1% in December 2025 and was lowest at 21.4% in February 2026.
  • Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among ashburton real estate agencies in New Zealand peaked at 23.8% in April 2026 and was lowest at 16.1% in June 2026.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among ashburton real estate agencies in New Zealand peaked at 22.9% in December 2025 and was lowest at 17% in May 2026.
  • Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among ashburton real estate agencies in New Zealand peaked at 13.4% in July 2026 and was lowest at 10% in April 2026.
  • Across the 11 months ending August 2026, Arizto’s estimated Share of Search among ashburton real estate agencies in New Zealand peaked at 14.5% in June 2026 and was lowest at 9.4% in December 2025.
  • Across the 11 months ending August 2026, McLeod Real Estate’s estimated Share of Search among ashburton real estate agencies in New Zealand peaked at 11.1% in July 2026 and was lowest at 4.5% in March 2026.
  • Across the 11 months ending August 2026, Total Realty’s estimated Share of Search among ashburton real estate agencies in New Zealand peaked at 3.4% in August 2026 and was lowest at 1.5% in January 2026.
  • Across the 11 months ending August 2026, Bayleys rose from 5th to 4th among ashburton real estate agencies in New Zealand.
  • Across the 11 months ending August 2026, Arizto fell from 4th to 5th among ashburton real estate agencies in New Zealand.
  • Across the 11 months ending August 2026, Property Brokers held steady: its estimated Share of Search among ashburton real estate agencies in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand ashburton real estate agencies in August 2026?

  1. In August 2026, Harcourts overtook Ray White to rank 2nd among ashburton real estate agencies in New Zealand, at 20.2%.

  2. In August 2026, Total Realty gained estimated Share of Search among ashburton real estate agencies in New Zealand, from 2.8% to 3.4%.

  3. In August 2026, McLeod Real Estate lost estimated Share of Search among ashburton real estate agencies in New Zealand, from 11.1% to 9.7%.

  4. In August 2026, Bayleys lost estimated Share of Search among ashburton real estate agencies in New Zealand, from 13.4% to 12.4%.

  5. In August 2026, Arizto lost estimated Share of Search among ashburton real estate agencies in New Zealand, from 11.1% to 10.1%.

  6. Ray White’s estimated Share of Search among ashburton real estate agencies in New Zealand has gained ground for 3 months in a row, from 17% to 18% in August 2026.

  7. Property Brokers’ estimated Share of Search among ashburton real estate agencies in New Zealand has lost ground for 3 months in a row, from 28.8% to 26.2% in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free