McLeod Real Estate vs Total Realty:Which is more popular by branded search in New Zealand?
In August 2026, Total Realty had more branded searches than McLeod Real Estate among ashburton real estate agencies in New Zealand. Total Realty was estimated to have 1.3K branded searches compared to McLeod Real Estate’s 330, and held a 0.89% Share of Search versus McLeod Real Estate’s 0.22%.
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Which is more popular in search, McLeod Real Estate or Total Realty?
Compare Ashburton real estate agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Total Realty, McLeod Real Estate. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | Harcourts | Bayleys | Property Brokers | Arizto | Total Realty | McLeod Real Estate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41% | 24.9% | 16.9% | 10.6% | 5.6% | 0.85% | 0.18% |
| Nov 2025 | 43% | 22.9% | 17.1% | 10.9% | 5% | 0.79% | 0.29% |
| Dec 2025 | 44.7% | 23.2% | 16.3% | 9.8% | 5.1% | 0.68% | 0.15% |
| Jan 2026 | 44% | 22.8% | 14.9% | 11.3% | 6% | 0.76% | 0.2% |
| Feb 2026 | 42.5% | 22.2% | 16.1% | 11% | 7.1% | 0.86% | 0.21% |
| Mar 2026 | 43.4% | 23.4% | 15.5% | 10.1% | 6.7% | 0.72% | 0.12% |
| Apr 2026 | 45.8% | 22.4% | 14.3% | 9.8% | 6.7% | 0.82% | 0.16% |
| May 2026 | 42.4% | 22.6% | 15.6% | 11.5% | 6.9% | 0.76% | 0.18% |
| Jun 2026 | 44.6% | 23% | 14.8% | 10.1% | 6.6% | 0.68% | 0.23% |
| Jul 2026 | 45.7% | 21.8% | 14.6% | 10.5% | 6.4% | 0.73% | 0.25% |
| Aug 2026 | 43.1% | 23.3% | 14.8% | 10.4% | 7.3% | 0.89% | 0.22% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the McLeod Real Estate and Total Realty comparison changed over the last 12 months?
3 findings
- Total Realty was ahead of McLeod Real Estate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, McLeod Real Estate’s estimated Share of Search among ashburton real estate agencies in New Zealand moved from 0.18% to 0.22%, and its estimated monthly branded searches moved from 320 to 330.
- Across the 11 months ending August 2026, Total Realty’s estimated Share of Search among ashburton real estate agencies in New Zealand moved from 0.85% to 0.89%, and its estimated monthly branded searches moved from 1.5K to 1.3K.
How did search popularity change for New Zealand ashburton real estate agencies in August 2026?
1 change
Estimated monthly branded searches for Total Realty in New Zealand fell 11.4% over 11 measured months, from 1.5K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using McLeod Real Estate’s and Total Realty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
McLeod Real Estate
2 branded search terms
- mcleod real estate
- mcleod real estate ashburton
Total Realty
6 branded search terms
- total realty
- total realty ashburton
- total realty blenheim
- total realty nz
- total realty real estate
- totalrealty
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.