Brandwave

How popular isTotal Realty?

In September 2026, people searched for Total Realty by name about 1,040 times in New Zealand, a 10.3% decrease from the previous year. These searches made up 3.9% of all New Zealand Ashburton real estate agency searches, placing Total Realty seventh out of seven agencies. When we asked both ChatGPT and Google AI Overviews about Ashburton real estate agencies, Total Realty did not appear in any of the answers.

Search and AI answers in September 2026

Total Realty is the seventh most searched of 7 competitors and not listed in any AI answer.

  1. Property BrokersShare of searches 28.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. HarcourtsShare of searches 21.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Ray WhiteShare of searches 18%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  4. BayleysShare of searches 11.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  5. Total RealtyShare of searches 3.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top Ashburton real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Total Realty did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Harcourts1st
  2. Property Brokers2nd
  3. Ray White3rd
  4. Arizto4th
  5. McLeod Real Estate5th
  6. Bayleys6th
  7. Total Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Property Brokers3 of 3Named in 3 of 3 ChatGPT answers
  • Harcourts3 of 3Named in 3 of 3 ChatGPT answers
  • Ray White3 of 3Named in 3 of 3 ChatGPT answers
  • Arizto2 of 3Named in 2 of 3 ChatGPT answers
  • Bayleys1 of 3Named in 1 of 3 ChatGPT answers
  • McLeod Real Estate1 of 3Named in 1 of 3 ChatGPT answers
  • Total Realty0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Ashburton real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Ashburton real estate agencies compete with Total Realty?

Total Realty against Ashburton real estate agencies in New Zealand, by month

Share of searches by month for Property Brokers, Harcourts, Ray White, Bayleys, Arizto, McLeod Real Estate, Total Realty. The figures are in the table below the chart.

View monthly share of searches table
MonthProperty BrokersHarcourtsRay WhiteBayleysAriztoMcLeod Real EstateTotal Realty
Oct 202530.8%22.3%17.5%11.6%8.9%7.2%1.7%
Nov 202531.5%21.7%17.1%9.8%7%9.8%3.1%
Dec 202538.7%16%21.3%8.4%7.6%6.7%1.3%
Jan 202637.3%18.7%18.3%9.5%7.7%7.4%1.1%
Feb 202624.4%20.3%23.7%10%10%8.9%2.7%
Mar 202633.1%20.6%18.4%10.7%9.6%5.5%2.2%
Apr 202628.3%24.1%19.3%10.4%9%7.5%1.4%
May 202632.7%19.8%16.1%9.2%11.1%8.8%2.3%
Jun 202629.3%16.7%19.2%9.6%9.6%13.1%2.5%
Jul 202629.5%17.4%16.9%12.1%7.7%13.5%2.9%
Aug 202630.8%18.6%17.6%10.4%7.2%11.8%3.6%
Sep 202628.3%21.5%18%11.7%9.8%6.8%3.9%
  1. Held 1st. 580 estimated branded searches, -14.7% vs prior month. Share -2.5 points.

  2. 2.Harcourts

    21.5%

    Held 2nd. 440 estimated branded searches, +7.3% vs prior month. Share +2.9 points.

  3. Held 3rd. 370 estimated branded searches, -5.1% vs prior month. Share +0.4 points.

  4. 4.Bayleys

    11.7%

    Moved from 5th to 4th. 240 estimated branded searches, +4.3% vs prior month. Share +1.3 points.

  5. 5.Arizto

    9.8%

    Moved from 6th to 5th. 200 estimated branded searches, +25% vs prior month. Share +2.5 points.

  6. Moved from 4th to 6th. 140 estimated branded searches, -46.2% vs prior month. Share -4.9 points.

  7. Held 7th. 80 estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Total Realty and its closest rivals

Every comparison with Total Realty

7 comparisons

How has branded search demand for Total Realty changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Total Realty in New Zealand fell from 1.2K to 1K.
  • Across the 12 months ending September 2026, Total Realty’s share of searches among Ashburton real estate agencies in New Zealand increased from 1.7% to 3.9%.
  • Across the 12 months ending September 2026, Total Realty’s share of searches among Ashburton real estate agencies in New Zealand peaked at 3.9% in September 2026 and was lowest at 1.1% in January 2026.

How did search popularity change for New Zealand Ashburton real estate agencies in September 2026?

6 changes
  1. In September 2026, Bayleys overtook McLeod Real Estate to rank 4th among Ashburton real estate agencies in New Zealand, with 11.7% of the searches.

  2. In September 2026, Arizto overtook McLeod Real Estate to rank 5th among Ashburton real estate agencies in New Zealand, with 9.8% of the searches.

  3. In September 2026, Harcourts gained share of searches among Ashburton real estate agencies in New Zealand, from 18.6% to 21.5%.

  4. In September 2026, McLeod Real Estate lost share of searches among Ashburton real estate agencies in New Zealand, from 11.8% to 6.8%.

  5. In September 2026, Property Brokers lost share of searches among Ashburton real estate agencies in New Zealand, from 30.8% to 28.3%.

  6. Total Realty’s share of searches among Ashburton real estate agencies in New Zealand has gained ground for 3 months in a row, from 2.5% to 3.9% in September 2026.

How are Total Realty’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Total Realty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • total realty
  • total realty ashburton
  • total realty blenheim
  • totalrealty

Do you work for Total Realty? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Total Realty compete?

Total Realty is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Blenheim real estate agencies5th of 73.4%Show ranking
Ashburton real estate agencies7th of 73.9%Shown above
Creator with pink hair and a pink jacket

Is Total Realty your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.