Bayleys vs Total Realty:Which is more popular?
In September 2026, Bayleys had more branded searches than Total Realty among Ashburton real estate agencies in New Zealand. Bayleys had about 240 branded searches, while Total Realty had 80. Bayleys made up 11.7% of all Ashburton real estate agency searches we track, and Total Realty accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about Ashburton real estate agencies, Bayleys appeared in one of the three answers and Total Realty in none.
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Top Ashburton real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Bayleys was mentioned in one out of three: in one of the three ChatGPT answers. Total Realty did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Property Brokers3 of 3Named in 3 of 3 ChatGPT answers
Harcourts3 of 3Named in 3 of 3 ChatGPT answers
Ray White3 of 3Named in 3 of 3 ChatGPT answers
Arizto2 of 3Named in 2 of 3 ChatGPT answers
Bayleys1 of 3Named in 1 of 3 ChatGPT answers
McLeod Real Estate1 of 3Named in 1 of 3 ChatGPT answers
Total Realty0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Ashburton real estate agencies
3 answers
Asked ChatGPT
“Which real estate agency should I shop at in Ashburton, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Ashburton, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Ashburton, New Zealand for buying or selling a home?”
Searched Google, AI Overview
“real estate ashburton nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“ashburton real estate agencies”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bayleys or Total Realty more popular in search?
This chart shows how often people search Google for Bayleys and Total Realty by name. Each line represents a brand's share of searches for all seven Ashburton real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Bayleys, Total Realty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Property Brokers | Harcourts | Ray White | Bayleys | Arizto | McLeod Real Estate | Total Realty |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.8% | 22.3% | 17.5% | 11.6% | 8.9% | 7.2% | 1.7% |
| Nov 2025 | 31.5% | 21.7% | 17.1% | 9.8% | 7% | 9.8% | 3.1% |
| Dec 2025 | 38.7% | 16% | 21.3% | 8.4% | 7.6% | 6.7% | 1.3% |
| Jan 2026 | 37.3% | 18.7% | 18.3% | 9.5% | 7.7% | 7.4% | 1.1% |
| Feb 2026 | 24.4% | 20.3% | 23.7% | 10% | 10% | 8.9% | 2.7% |
| Mar 2026 | 33.1% | 20.6% | 18.4% | 10.7% | 9.6% | 5.5% | 2.2% |
| Apr 2026 | 28.3% | 24.1% | 19.3% | 10.4% | 9% | 7.5% | 1.4% |
| May 2026 | 32.7% | 19.8% | 16.1% | 9.2% | 11.1% | 8.8% | 2.3% |
| Jun 2026 | 29.3% | 16.7% | 19.2% | 9.6% | 9.6% | 13.1% | 2.5% |
| Jul 2026 | 29.5% | 17.4% | 16.9% | 12.1% | 7.7% | 13.5% | 2.9% |
| Aug 2026 | 30.8% | 18.6% | 17.6% | 10.4% | 7.2% | 11.8% | 3.6% |
| Sep 2026 | 28.3% | 21.5% | 18% | 11.7% | 9.8% | 6.8% | 3.9% |
How has the Bayleys and Total Realty comparison changed over the last 12 months?
3 findings
- Bayleys was ahead of Total Realty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bayleys’ share of searches among Ashburton real estate agencies in New Zealand moved from 11.6% to 11.7%, and its estimated monthly branded searches moved from 340 to 240.
- Across the 12 months ending September 2026, Total Realty’s share of searches among Ashburton real estate agencies in New Zealand moved from 1.7% to 3.9%, and its estimated monthly branded searches moved from 50 to 80.
How did search popularity change for New Zealand Ashburton real estate agencies in September 2026?
2 changes
In September 2026, Bayleys overtook McLeod Real Estate to rank 4th among Ashburton real estate agencies in New Zealand, with 11.7% of the searches.
Total Realty’s share of searches among Ashburton real estate agencies in New Zealand has gained ground for 3 months in a row, from 2.5% to 3.9% in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Bayleys’ and Total Realty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bayleys
9 branded search terms
- bayley's real estate
- bayleys
- bayleys ashburton
- bayleys blenheim
- bayleys property management
- bayleys real estate
- bayleys realestate
- bayleys rentals
- bayleys whangarei
Total Realty
3 branded search terms
- total realty
- total realty ashburton
- totalrealty
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