Property Brokers vs Ray White:Which is more popular by branded search in New Zealand?
In August 2026, Property Brokers had more branded searches than Ray White among ashburton real estate agencies in New Zealand. Property Brokers was estimated to have 700 branded searches compared to Ray White’s 480, and held a 26.2% Share of Search versus Ray White’s 18%.
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Which is more popular in search, Property Brokers or Ray White?
Compare Ashburton real estate agencies using branded searches made in Ashburton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Property Brokers, Ray White. The figures are in the table below the chart.
View monthly share of search table
| Month | Property Brokers | Harcourts | Ray White | Bayleys | Arizto | McLeod Real Estate | Total Realty |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 21.4% | 17.2% | 12.8% | 13.6% | 6.7% | 1.7% |
| Nov 2025 | 28.2% | 22.3% | 17.6% | 10.9% | 10% | 8.2% | 2.9% |
| Dec 2025 | 33.1% | 17.3% | 22.9% | 10.2% | 9.4% | 5.6% | 1.5% |
| Jan 2026 | 32.9% | 19% | 18.4% | 11.3% | 10.7% | 6.2% | 1.5% |
| Feb 2026 | 21.4% | 22% | 22.3% | 11% | 13.3% | 7.5% | 2.6% |
| Mar 2026 | 28.3% | 21.1% | 18.5% | 11.3% | 14.3% | 4.5% | 2.1% |
| Apr 2026 | 25.7% | 23.8% | 19.5% | 10% | 13.4% | 6.1% | 1.5% |
| May 2026 | 28.8% | 20.1% | 17% | 11% | 14% | 7.2% | 1.9% |
| Jun 2026 | 27.3% | 16.1% | 17.8% | 11.2% | 14.5% | 10.7% | 2.5% |
| Jul 2026 | 26.5% | 17.4% | 17.8% | 13.4% | 11.1% | 11.1% | 2.8% |
| Aug 2026 | 26.2% | 20.2% | 18% | 12.4% | 10.1% | 9.7% | 3.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Property Brokers and Ray White comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Ray White took it in February 2026, Property Brokers took it in March 2026.
- Across the 11 months ending August 2026, Property Brokers’ estimated Share of Search among ashburton real estate agencies in New Zealand moved from 26.7% to 26.2%, and its estimated monthly branded searches moved from 960 to 700.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among ashburton real estate agencies in New Zealand moved from 17.2% to 18%, and its estimated monthly branded searches moved from 620 to 480.
How did search popularity change for New Zealand ashburton real estate agencies in August 2026?
3 changes
In August 2026, Harcourts overtook Ray White to rank 2nd among ashburton real estate agencies in New Zealand, at 20.2%.
Ray White’s estimated Share of Search among ashburton real estate agencies in New Zealand has gained ground for 3 months in a row, from 17% to 18% in August 2026.
Property Brokers’ estimated Share of Search among ashburton real estate agencies in New Zealand has lost ground for 3 months in a row, from 28.8% to 26.2% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Property Brokers’ and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Property Brokers
30 branded search terms
- property brokers
- property brokers ashburton
- property brokers co nz
- property brokers hastings
- property brokers hastings nz
- property brokers hastings rentals
- property brokers kapiti
- property brokers kapiti coast
- property brokers listings
- property brokers masterton
- property brokers napier
- property brokers new zealand
- property brokers nz
- property brokers paraparaumu
- property brokers property management
- property brokers queenstown
- property brokers real estate
- property brokers real estate ashburton
- property brokers rentals
- property brokers rentals hastings
- property brokers timaru
- property brokers timaru rentals
- property brokers wanganui
- property brokers whakatane
- property brokers whanganui
- propertybrokers
- propertybrokers co nz
- propertybrokers co nz hastings
- propertybrokers.co.nz
- propertybrokers.co.nz hastings
Ray White
69 branded search terms
- ray white
- ray white agents
- ray white ashburton
- ray white ashburton rentals
- ray white auckland
- ray white auckland rentals
- ray white blenheim
- ray white cambridge
- ray white christchurch
- ray white christchurch rentals
- ray white gisborne
- ray white gisborne nz
- ray white gisborne rentals
- ray white hamilton
- ray white houses for sale
- ray white houses for sale blenheim
- ray white invercargill
- ray white masterton
- ray white near me
- ray white new zealand
- ray white nz
- ray white nz rentals
- ray white otaki
- ray white queenstown
- ray white queenstown nz
- ray white queenstown rentals
- ray white real estate
- ray white real estate agents
- ray white real estate ashburton
- ray white real estate blenheim
- ray white real estate new zealand
- ray white real estate nz
- ray white real estate otaki
- ray white real estate queenstown
- ray white real estate rentals
- ray white real estate waikanae
- ray white real estate wanganui
- ray white rentals
- ray white rentals queenstown
- ray white rentals wanganui
- ray white rotorua
- ray white rotorua rentals
- ray white taupo
- ray white tauranga
- ray white tauranga rentals
- ray white timaru
- ray white timaru rentals
- ray white wellington
- ray white wellington nz
- ray white whakatane
- ray white whangarei
- ray white whangarei rentals
- raywhite
- raywhite ashburton
- raywhite christchurch
- raywhite queenstown
- raywhite rentals
- raywhite taupo
- rwgisborne co nz
- rwgisborne.co.nz
- rwinvercargill co nz
- rwinvercargill.co.nz
- rwrotorua
- rwrotorua co nz
- rwrotorua.co.nz
- rwtaupo.co.nz
- rwwhangarei
- rwwhangarei co nz
- rwwhangarei.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.