Harcourts vs Ray White:Which is more popular by branded search in New Zealand?
In August 2026, Harcourts had more branded searches than Ray White among ashburton real estate agencies in New Zealand. Harcourts was estimated to have 540 branded searches compared to Ray White’s 480, and held a 20.2% Share of Search versus Ray White’s 18%.
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Which is more popular in search, Harcourts or Ray White?
Compare Ashburton real estate agencies using branded searches made in Ashburton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harcourts, Ray White. The figures are in the table below the chart.
View monthly share of search table
| Month | Property Brokers | Harcourts | Ray White | Bayleys | Arizto | McLeod Real Estate | Total Realty |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 21.4% | 17.2% | 12.8% | 13.6% | 6.7% | 1.7% |
| Nov 2025 | 28.2% | 22.3% | 17.6% | 10.9% | 10% | 8.2% | 2.9% |
| Dec 2025 | 33.1% | 17.3% | 22.9% | 10.2% | 9.4% | 5.6% | 1.5% |
| Jan 2026 | 32.9% | 19% | 18.4% | 11.3% | 10.7% | 6.2% | 1.5% |
| Feb 2026 | 21.4% | 22% | 22.3% | 11% | 13.3% | 7.5% | 2.6% |
| Mar 2026 | 28.3% | 21.1% | 18.5% | 11.3% | 14.3% | 4.5% | 2.1% |
| Apr 2026 | 25.7% | 23.8% | 19.5% | 10% | 13.4% | 6.1% | 1.5% |
| May 2026 | 28.8% | 20.1% | 17% | 11% | 14% | 7.2% | 1.9% |
| Jun 2026 | 27.3% | 16.1% | 17.8% | 11.2% | 14.5% | 10.7% | 2.5% |
| Jul 2026 | 26.5% | 17.4% | 17.8% | 13.4% | 11.1% | 11.1% | 2.8% |
| Aug 2026 | 26.2% | 20.2% | 18% | 12.4% | 10.1% | 9.7% | 3.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Harcourts and Ray White comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 11 months ending August 2026: Ray White took it in December 2025, Harcourts took it in January 2026, Ray White took it in February 2026, Harcourts took it in March 2026, Ray White took it in June 2026, Harcourts took it in August 2026.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among ashburton real estate agencies in New Zealand moved from 21.4% to 20.2%, and its estimated monthly branded searches moved from 770 to 540.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among ashburton real estate agencies in New Zealand moved from 17.2% to 18%, and its estimated monthly branded searches moved from 620 to 480.
How did search popularity change for New Zealand ashburton real estate agencies in August 2026?
2 changes
In August 2026, Harcourts overtook Ray White to rank 2nd among ashburton real estate agencies in New Zealand, at 20.2%.
Ray White’s estimated Share of Search among ashburton real estate agencies in New Zealand has gained ground for 3 months in a row, from 17% to 18% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Harcourts’ and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harcourts
44 branded search terms
- harcourt's
- harcourts
- harcourts agents
- harcourts ashburton
- harcourts auckland
- harcourts auckland rentals
- harcourts blenheim
- harcourts blenheim nz
- harcourts blenheim rentals
- harcourts christchurch
- harcourts christchurch nz
- harcourts hamilton
- harcourts hastings
- harcourts hastings nz
- harcourts houses for sale
- harcourts houses for sale ashburton
- harcourts houses for sale blenheim
- harcourts invercargill
- harcourts new zealand
- harcourts nz
- harcourts property for sale
- harcourts property management
- harcourts real estate
- harcourts real estate agents
- harcourts real estate ashburton
- harcourts real estate blenheim
- harcourts real estate hastings
- harcourts real estate rentals
- harcourts rentals
- harcourts rentals blenheim
- harcourts rentals hastings
- harcourts rotorua
- harcourts rotorua rentals
- harcourts taupo
- harcourts tauranga
- harcourts timaru
- harcourts timaru nz
- harcourts wellington
- harcourts whakatane
- harcourts whanganui
- harcourts whangarei
- harcourts.net
- harcourtstaupo
- harcourtswhangarei
Ray White
69 branded search terms
- ray white
- ray white agents
- ray white ashburton
- ray white ashburton rentals
- ray white auckland
- ray white auckland rentals
- ray white blenheim
- ray white cambridge
- ray white christchurch
- ray white christchurch rentals
- ray white gisborne
- ray white gisborne nz
- ray white gisborne rentals
- ray white hamilton
- ray white houses for sale
- ray white houses for sale blenheim
- ray white invercargill
- ray white masterton
- ray white near me
- ray white new zealand
- ray white nz
- ray white nz rentals
- ray white otaki
- ray white queenstown
- ray white queenstown nz
- ray white queenstown rentals
- ray white real estate
- ray white real estate agents
- ray white real estate ashburton
- ray white real estate blenheim
- ray white real estate new zealand
- ray white real estate nz
- ray white real estate otaki
- ray white real estate queenstown
- ray white real estate rentals
- ray white real estate waikanae
- ray white real estate wanganui
- ray white rentals
- ray white rentals queenstown
- ray white rentals wanganui
- ray white rotorua
- ray white rotorua rentals
- ray white taupo
- ray white tauranga
- ray white tauranga rentals
- ray white timaru
- ray white timaru rentals
- ray white wellington
- ray white wellington nz
- ray white whakatane
- ray white whangarei
- ray white whangarei rentals
- raywhite
- raywhite ashburton
- raywhite christchurch
- raywhite queenstown
- raywhite rentals
- raywhite taupo
- rwgisborne co nz
- rwgisborne.co.nz
- rwinvercargill co nz
- rwinvercargill.co.nz
- rwrotorua
- rwrotorua co nz
- rwrotorua.co.nz
- rwtaupo.co.nz
- rwwhangarei
- rwwhangarei co nz
- rwwhangarei.co.nz
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