How popular isMcLeod Real Estate?
In September 2026, people searched for McLeod Real Estate by name about 220 times in New Zealand, a 31.3% decrease from the previous year. These searches made up 6.8% of all New Zealand Ashburton real estate agency searches, placing McLeod Real Estate sixth out of seven agencies. When we asked both ChatGPT and Google AI Overviews about Ashburton real estate agencies, McLeod Real Estate appeared in one of the three answers and was the fifth most recommended of the seven.
McLeod Real Estate is the sixth most searched of 7 competitors and the fifth most recommended in AI answers.
Property BrokersShare of searches 28.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
HarcourtsShare of searches 21.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Ray WhiteShare of searches 18%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
BayleysShare of searches 11.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
McLeod Real EstateShare of searches 6.8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
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Top Ashburton real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, McLeod Real Estate was mentioned in one out of three: in one of the three ChatGPT answers. McLeod Real Estate is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Property Brokers3 of 3Named in 3 of 3 ChatGPT answers
- Harcourts3 of 3Named in 3 of 3 ChatGPT answers
- Ray White3 of 3Named in 3 of 3 ChatGPT answers
Arizto2 of 3Named in 2 of 3 ChatGPT answers- Bayleys1 of 3Named in 1 of 3 ChatGPT answers
- McLeod Real Estate1 of 3Named in 1 of 3 ChatGPT answers
Total Realty0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Ashburton real estate agencies
3 answers
Asked ChatGPT
“Which real estate agency should I shop at in Ashburton, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Ashburton, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Ashburton, New Zealand for buying or selling a home?”
Searched Google, AI Overview
“real estate ashburton nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“ashburton real estate agencies”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which Ashburton real estate agencies compete with McLeod Real Estate?
Share of searches by month for Property Brokers, Harcourts, Ray White, Bayleys, Arizto, McLeod Real Estate, Total Realty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Property Brokers | Harcourts | Ray White | Bayleys | Arizto | McLeod Real Estate | Total Realty |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.8% | 22.3% | 17.5% | 11.6% | 8.9% | 7.2% | 1.7% |
| Nov 2025 | 31.5% | 21.7% | 17.1% | 9.8% | 7% | 9.8% | 3.1% |
| Dec 2025 | 38.7% | 16% | 21.3% | 8.4% | 7.6% | 6.7% | 1.3% |
| Jan 2026 | 37.3% | 18.7% | 18.3% | 9.5% | 7.7% | 7.4% | 1.1% |
| Feb 2026 | 24.4% | 20.3% | 23.7% | 10% | 10% | 8.9% | 2.7% |
| Mar 2026 | 33.1% | 20.6% | 18.4% | 10.7% | 9.6% | 5.5% | 2.2% |
| Apr 2026 | 28.3% | 24.1% | 19.3% | 10.4% | 9% | 7.5% | 1.4% |
| May 2026 | 32.7% | 19.8% | 16.1% | 9.2% | 11.1% | 8.8% | 2.3% |
| Jun 2026 | 29.3% | 16.7% | 19.2% | 9.6% | 9.6% | 13.1% | 2.5% |
| Jul 2026 | 29.5% | 17.4% | 16.9% | 12.1% | 7.7% | 13.5% | 2.9% |
| Aug 2026 | 30.8% | 18.6% | 17.6% | 10.4% | 7.2% | 11.8% | 3.6% |
| Sep 2026 | 28.3% | 21.5% | 18% | 11.7% | 9.8% | 6.8% | 3.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.3% | 580 | -14.7% | -2.5 points | |
| 2, held 2nd | 21.5% | 440 | +7.3% | +2.9 points | |
| 3, held 3rd | 18% | 370 | -5.1% | +0.4 points | |
| 4, moved from 5th to 4th | 11.7% | 240 | +4.3% | +1.3 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 9.8% | 200 | +25% | +2.5 pointsmoved from 6th to 5th | |
| 6, moved from 4th to 6th | 6.8% | 140 | -46.2% | -4.9 pointsmoved from 4th to 6th | |
| 7, held 7th | 3.9% | 80 | 0% | +0.3 points |
28.3%
Held 1st. 580 estimated branded searches, -14.7% vs prior month. Share -2.5 points.
21.5%
Held 2nd. 440 estimated branded searches, +7.3% vs prior month. Share +2.9 points.
18%
Held 3rd. 370 estimated branded searches, -5.1% vs prior month. Share +0.4 points.
4.
Bayleys11.7%
Moved from 5th to 4th. 240 estimated branded searches, +4.3% vs prior month. Share +1.3 points.
5.
Arizto9.8%
Moved from 6th to 5th. 200 estimated branded searches, +25% vs prior month. Share +2.5 points.
6.8%
Moved from 4th to 6th. 140 estimated branded searches, -46.2% vs prior month. Share -4.9 points.
3.9%
Held 7th. 80 estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare popularity between McLeod Real Estate and its closest rivals
Every comparison with McLeod Real Estate
6 comparisons
How has branded search demand for McLeod Real Estate changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for McLeod Real Estate in New Zealand fell from 320 to 220.
- Across the 12 months ending September 2026, McLeod Real Estate’s share of searches among Ashburton real estate agencies in New Zealand peaked at 13.5% in July 2026 and was lowest at 5.5% in March 2026.
How did search popularity change for New Zealand Ashburton real estate agencies in September 2026?
6 changes
In September 2026, Bayleys overtook McLeod Real Estate to rank 4th among Ashburton real estate agencies in New Zealand, with 11.7% of the searches.
In September 2026, Arizto overtook McLeod Real Estate to rank 5th among Ashburton real estate agencies in New Zealand, with 9.8% of the searches.
In September 2026, Harcourts gained share of searches among Ashburton real estate agencies in New Zealand, from 18.6% to 21.5%.
In September 2026, McLeod Real Estate lost share of searches among Ashburton real estate agencies in New Zealand, from 11.8% to 6.8%.
In September 2026, Property Brokers lost share of searches among Ashburton real estate agencies in New Zealand, from 30.8% to 28.3%.
Total Realty’s share of searches among Ashburton real estate agencies in New Zealand has gained ground for 3 months in a row, from 2.5% to 3.9% in September 2026.
How are McLeod Real Estate’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using McLeod Real Estate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mcleod real estate
- mcleod real estate ashburton
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