McLeod Real Estate vs Ray White:Which is more popular?
In September 2026, Ray White had more branded searches than McLeod Real Estate among Ashburton real estate agencies in New Zealand. Ray White had about 370 branded searches, while McLeod Real Estate had 140. Ray White made up 18% of all Ashburton real estate agency searches we track, and McLeod Real Estate accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about Ashburton real estate agencies, Ray White appeared in all three answers and McLeod Real Estate in one. Ray White was mentioned before McLeod Real Estate in every answer.
Who do people search for more?
Ray White, about 3 searches for every 1 for McLeod Real Estate
Who does AI mention more?
Ray White, mentioned in every answer we collected
Who does AI recommend more?
Ray White, named ahead of McLeod Real Estate in every answer
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Top Ashburton real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Ray White appeared in all three answers. McLeod Real Estate was mentioned in one out of three: in one of the three ChatGPT answers. Ray White was listed before McLeod Real Estate in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Property Brokers3 of 3Named in 3 of 3 ChatGPT answers
Harcourts3 of 3Named in 3 of 3 ChatGPT answers- Ray White3 of 3Named in 3 of 3 ChatGPT answers
Arizto2 of 3Named in 2 of 3 ChatGPT answers
Bayleys1 of 3Named in 1 of 3 ChatGPT answers
McLeod Real Estate1 of 3Named in 1 of 3 ChatGPT answers
Total Realty0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Ashburton real estate agencies
3 answers
Asked ChatGPT
“Which real estate agency should I shop at in Ashburton, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Ashburton, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Ashburton, New Zealand for buying or selling a home?”
Searched Google, AI Overview
“real estate ashburton nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“ashburton real estate agencies”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is McLeod Real Estate or Ray White more popular in search?
This chart shows how often people search Google for McLeod Real Estate and Ray White by name. Each line represents a brand's share of searches for all seven Ashburton real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Ray White, McLeod Real Estate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Property Brokers | Harcourts | Ray White | Bayleys | Arizto | McLeod Real Estate | Total Realty |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.8% | 22.3% | 17.5% | 11.6% | 8.9% | 7.2% | 1.7% |
| Nov 2025 | 31.5% | 21.7% | 17.1% | 9.8% | 7% | 9.8% | 3.1% |
| Dec 2025 | 38.7% | 16% | 21.3% | 8.4% | 7.6% | 6.7% | 1.3% |
| Jan 2026 | 37.3% | 18.7% | 18.3% | 9.5% | 7.7% | 7.4% | 1.1% |
| Feb 2026 | 24.4% | 20.3% | 23.7% | 10% | 10% | 8.9% | 2.7% |
| Mar 2026 | 33.1% | 20.6% | 18.4% | 10.7% | 9.6% | 5.5% | 2.2% |
| Apr 2026 | 28.3% | 24.1% | 19.3% | 10.4% | 9% | 7.5% | 1.4% |
| May 2026 | 32.7% | 19.8% | 16.1% | 9.2% | 11.1% | 8.8% | 2.3% |
| Jun 2026 | 29.3% | 16.7% | 19.2% | 9.6% | 9.6% | 13.1% | 2.5% |
| Jul 2026 | 29.5% | 17.4% | 16.9% | 12.1% | 7.7% | 13.5% | 2.9% |
| Aug 2026 | 30.8% | 18.6% | 17.6% | 10.4% | 7.2% | 11.8% | 3.6% |
| Sep 2026 | 28.3% | 21.5% | 18% | 11.7% | 9.8% | 6.8% | 3.9% |
How has the McLeod Real Estate and Ray White comparison changed over the last 12 months?
3 findings
- Ray White was ahead of McLeod Real Estate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, McLeod Real Estate’s share of searches among Ashburton real estate agencies in New Zealand moved from 7.2% to 6.8%, and its estimated monthly branded searches moved from 210 to 140.
- Across the 12 months ending September 2026, Ray White’s share of searches among Ashburton real estate agencies in New Zealand moved from 17.5% to 18%, and its estimated monthly branded searches moved from 510 to 370.
How did search popularity change for New Zealand Ashburton real estate agencies in September 2026?
4 changes
In September 2026, Bayleys overtook McLeod Real Estate to rank 4th among Ashburton real estate agencies in New Zealand, with 11.7% of the searches.
In September 2026, Arizto overtook McLeod Real Estate to rank 5th among Ashburton real estate agencies in New Zealand, with 9.8% of the searches.
In September 2026, McLeod Real Estate lost share of searches among Ashburton real estate agencies in New Zealand, from 11.8% to 6.8%.
Estimated monthly branded searches for Ray White in New Zealand fell 27.5% over 12 measured months, from 510 to 370 in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using McLeod Real Estate’s and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
McLeod Real Estate
2 branded search terms
- mcleod real estate
- mcleod real estate ashburton
Ray White
6 branded search terms
- ray white
- ray white agents
- ray white ashburton
- ray white whangarei
- raywhite
- rwwhangarei
Other head-to-heads among Ashburton real estate agencies
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