Brandwave

How popular isRay White?

In September 2026, people searched for Ray White by name about 82,400 times in New Zealand, a 23.9% increase from the previous year. These searches made up 18% of all New Zealand Ashburton real estate agency searches, placing Ray White third out of seven agencies. When we asked both ChatGPT and Google AI Overviews about Ashburton real estate agencies, Ray White appeared in all answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Ray White is the third most searched of 7 competitors and the third most recommended in AI answers.

  1. Property BrokersShare of searches 28.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. HarcourtsShare of searches 21.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Ray WhiteShare of searches 18%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  4. BayleysShare of searches 11.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  5. AriztoShare of searches 9.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th

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Top Ashburton real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Ray White appeared in all three answers. Ray White is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Harcourts1st
  2. Property Brokers2nd
  3. Ray White3rd
  4. Arizto4th
  5. McLeod Real Estate5th
  6. Bayleys6th
  7. Total Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Property Brokers3 of 3Named in 3 of 3 ChatGPT answers
  • Harcourts3 of 3Named in 3 of 3 ChatGPT answers
  • Ray White3 of 3Named in 3 of 3 ChatGPT answers
  • Arizto2 of 3Named in 2 of 3 ChatGPT answers
  • Bayleys1 of 3Named in 1 of 3 ChatGPT answers
  • McLeod Real Estate1 of 3Named in 1 of 3 ChatGPT answers
  • Total Realty0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Ashburton real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Ashburton real estate agencies compete with Ray White?

Ray White against Ashburton real estate agencies in New Zealand, by month

Share of searches by month for Property Brokers, Harcourts, Ray White, Bayleys, Arizto, McLeod Real Estate, Total Realty. The figures are in the table below the chart.

View monthly share of searches table
MonthProperty BrokersHarcourtsRay WhiteBayleysAriztoMcLeod Real EstateTotal Realty
Oct 202530.8%22.3%17.5%11.6%8.9%7.2%1.7%
Nov 202531.5%21.7%17.1%9.8%7%9.8%3.1%
Dec 202538.7%16%21.3%8.4%7.6%6.7%1.3%
Jan 202637.3%18.7%18.3%9.5%7.7%7.4%1.1%
Feb 202624.4%20.3%23.7%10%10%8.9%2.7%
Mar 202633.1%20.6%18.4%10.7%9.6%5.5%2.2%
Apr 202628.3%24.1%19.3%10.4%9%7.5%1.4%
May 202632.7%19.8%16.1%9.2%11.1%8.8%2.3%
Jun 202629.3%16.7%19.2%9.6%9.6%13.1%2.5%
Jul 202629.5%17.4%16.9%12.1%7.7%13.5%2.9%
Aug 202630.8%18.6%17.6%10.4%7.2%11.8%3.6%
Sep 202628.3%21.5%18%11.7%9.8%6.8%3.9%

  1. 1.Property Brokers

    28.3%

    Held 1st. 580 estimated branded searches, -14.7% vs prior month. Share -2.5 points.

  2. 2.Harcourts

    21.5%

    Held 2nd. 440 estimated branded searches, +7.3% vs prior month. Share +2.9 points.

  3. 3.Ray White

    18%

    Held 3rd. 370 estimated branded searches, -5.1% vs prior month. Share +0.4 points.

  4. 4.Bayleys

    11.7%

    Moved from 5th to 4th. 240 estimated branded searches, +4.3% vs prior month. Share +1.3 points.

  5. 5.Arizto

    9.8%

    Moved from 6th to 5th. 200 estimated branded searches, +25% vs prior month. Share +2.5 points.

  6. 6.McLeod Real Estate

    6.8%

    Moved from 4th to 6th. 140 estimated branded searches, -46.2% vs prior month. Share -4.9 points.

  7. 7.Total Realty

    3.9%

    Held 7th. 80 estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Ray White and its closest rivals

Every comparison with Ray White

41 comparisons

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ray White in New Zealand rose from 66.5K to 82.4K.
  • Across the 12 months ending September 2026, Ray White’s share of searches among Ashburton real estate agencies in New Zealand increased from 17.5% to 18%.
  • Across the 12 months ending September 2026, Ray White’s share of searches among Ashburton real estate agencies in New Zealand peaked at 23.7% in February 2026 and was lowest at 16.1% in May 2026.

How did search popularity change for New Zealand Ashburton real estate agencies in September 2026?

6 changes

  1. In September 2026, Bayleys overtook McLeod Real Estate to rank 4th among Ashburton real estate agencies in New Zealand, with 11.7% of the searches.

  2. In September 2026, Arizto overtook McLeod Real Estate to rank 5th among Ashburton real estate agencies in New Zealand, with 9.8% of the searches.

  3. In September 2026, Harcourts gained share of searches among Ashburton real estate agencies in New Zealand, from 18.6% to 21.5%.

  4. In September 2026, McLeod Real Estate lost share of searches among Ashburton real estate agencies in New Zealand, from 11.8% to 6.8%.

  5. In September 2026, Property Brokers lost share of searches among Ashburton real estate agencies in New Zealand, from 30.8% to 28.3%.

  6. Total Realty’s share of searches among Ashburton real estate agencies in New Zealand has gained ground for 3 months in a row, from 2.5% to 3.9% in September 2026.

How are Ray White’s branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Ray White’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ray white
  • ray white agents
  • ray white ashburton
  • ray white blenheim
  • ray white cambridge
  • ray white gisborne
  • ray white hamilton
  • ray white hastings
  • ray white invercargill
  • ray white masterton
  • ray white napier
  • ray white otaki
  • ray white paraparaumu
  • ray white queenstown
  • ray white rentals
  • ray white rotorua
  • ray white taupo
  • ray white tauranga
  • ray white timaru
  • ray white whakatane
  • ray white whangarei
  • raywhite
  • raywhite ashburton
  • raywhite queenstown
  • raywhite rentals
  • raywhite taupo
  • rwrotorua
  • rwwhangarei

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How the Brand Demand Index is measured

Where does Ray White compete?

Ray White is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies1st of 1519.6%Show ranking
Auckland real estate agencies2nd of 824.2%Show ranking
Whangarei real estate agencies1st of 491.2%Show ranking
Hamilton real estate agencies4th of 615.2%Show ranking
Gisborne real estate agencies1st of 549.1%Show ranking
Rotorua real estate agencies1st of 943.6%Show ranking
Wellington real estate agencies4th of 715%Show ranking
Invercargill real estate agencies1st of 946.7%Show ranking
Timaru real estate agencies4th of 711%Show ranking
Blenheim real estate agencies1st of 742.8%Show ranking
Ashburton real estate agencies3rd of 718%Shown above
Taupo real estate agencies1st of 638%Show ranking
Hastings real estate agencies4th of 43.1%Show ranking
Queenstown real estate agencies1st of 827.8%Show ranking
Masterton real estate agencies1st of 546.4%Show ranking
Whakatane real estate agencies3rd of 722.6%Show ranking
Napier property management companies2nd of 721.3%Show ranking
Cambridge real estate agencies3rd of 816.4%Show ranking
Kapiti real estate agencies2nd of 626.4%Show ranking
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