Brandwave

How popular isRay White?

In September 2026, people searched for Ray White by name about 82,400 times in New Zealand, a 23.9% increase from the previous year. These searches made up 24.2% of all New Zealand Auckland real estate agency searches, placing Ray White second out of eight agencies. When we asked both ChatGPT and Google AI Overviews about Auckland real estate agencies, Ray White appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Ray White is the second most searched of 8 competitors and the second most recommended in AI answers.

  1. Barfoot & ThompsonShare of searches 41.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Ray WhiteShare of searches 24.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. BayleysShare of searches 16.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. HarcourtsShare of searches 13.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. AriztoShare of searches 2.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 5th

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Top Auckland real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Ray White appeared in all three answers. Ray White is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barfoot & Thompson1st
  2. Ray White2nd
  3. Harcourts3rd
  4. Bayleys4th
  5. Arizto5th
  6. Premium Real Estate–
  7. New Zealand Sotheby’s International Realty–
  8. Iron Bridge Real Estate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Auckland real estate agencies compete with Ray White?

Ray White against Auckland real estate agencies in New Zealand, by month

Share of searches by month for Barfoot & Thompson, Ray White, Bayleys, Harcourts, Arizto. The figures are in the table below the chart.

View monthly share of searches table
MonthBarfoot & ThompsonRay WhiteBayleysHarcourtsAriztoPremium Real EstateNew Zealand Sotheby’s International RealtyIron Bridge Real Estate
Oct 202548.1%23.2%13.3%12.7%1.3%0.93%0.21%0.19%
Nov 202548.9%23.3%12.6%12.8%1.1%0.84%0.24%0.27%
Dec 202547.1%22.7%14.8%12.4%1.5%0.93%0.31%0.27%
Jan 202643.9%26.4%12.5%14.1%2.1%0.5%0.21%0.21%
Feb 202647.4%22.9%13.1%12.7%2.6%0.73%0.31%0.16%
Mar 202644.7%26%14%11.9%2.2%0.74%0.35%0.15%
Apr 202644.5%25.7%14%11.9%2.6%0.72%0.27%0.15%
May 202643%25.1%14.5%13.9%2.1%0.87%0.38%0.15%
Jun 202646.7%22.2%14.7%12.6%2.3%1.1%0.28%0.13%
Jul 202642.8%24.9%14.6%13.8%2.1%1.3%0.42%0.11%
Aug 202644.3%25.6%14%11.8%2.2%1.1%0.96%0.09%
Sep 202641.6%24.2%16.9%13.5%2.5%0.86%0.38%0.07%

  1. 1.Barfoot & Thompson

    41.6%

    Held 1st. 12.1K estimated branded searches, -18.2% vs prior month. Share -2.7 points.

  2. 2.Ray White

    24.2%

    Held 2nd. 7K estimated branded searches, -17.6% vs prior month. Share -1.4 points.

  3. 3.Bayleys

    16.9%

    Held 3rd. 4.9K estimated branded searches, +5.1% vs prior month. Share +2.9 points.

  4. 4.Harcourts

    13.5%

    Held 4th. 3.9K estimated branded searches, -0.25% vs prior month. Share +1.7 points.

  5. 5.Arizto

    2.5%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Premium Real Estate

    0.86%

    Held 6th. 250 estimated branded searches, -32.4% vs prior month. Share -0.2 points.

  7. 7.New Zealand Sotheby’s International Realty

    0.38%

    Held 7th. 110 estimated branded searches, -65.6% vs prior month. Share -0.6 points.

  8. 8.Iron Bridge Real Estate

    0.07%

    Held 8th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare popularity between Ray White and its closest rivals

Every comparison with Ray White

41 comparisons

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ray White in New Zealand rose from 66.5K to 82.4K.
  • Across the 12 months ending September 2026, Ray White’s share of searches among Auckland real estate agencies in New Zealand increased from 23.2% to 24.2%.
  • Across the 12 months ending September 2026, Ray White’s share of searches among Auckland real estate agencies in New Zealand peaked at 26.4% in January 2026 and was lowest at 22.2% in June 2026.

How did search popularity change for New Zealand Auckland real estate agencies in September 2026?

6 changes

  1. In September 2026, Bayleys gained share of searches among Auckland real estate agencies in New Zealand, from 14% to 16.9%.

  2. In September 2026, Harcourts gained share of searches among Auckland real estate agencies in New Zealand, from 11.8% to 13.5%.

  3. In September 2026, Barfoot & Thompson lost share of searches among Auckland real estate agencies in New Zealand, from 44.3% to 41.6%.

  4. In September 2026, Ray White lost share of searches among Auckland real estate agencies in New Zealand, from 25.6% to 24.2%.

  5. In September 2026, New Zealand Sotheby’s International Realty lost share of searches among Auckland real estate agencies in New Zealand, from 0.96% to 0.38%.

  6. Estimated monthly branded searches for Arizto in New Zealand rose 50% over 12 measured months, from 480 to 720 in September 2026.

How are Ray White’s branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Ray White’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ray white
  • ray white agents
  • ray white ashburton
  • ray white blenheim
  • ray white cambridge
  • ray white gisborne
  • ray white hamilton
  • ray white hastings
  • ray white invercargill
  • ray white masterton
  • ray white napier
  • ray white otaki
  • ray white paraparaumu
  • ray white queenstown
  • ray white rentals
  • ray white rotorua
  • ray white taupo
  • ray white tauranga
  • ray white timaru
  • ray white whakatane
  • ray white whangarei
  • raywhite
  • raywhite ashburton
  • raywhite queenstown
  • raywhite rentals
  • raywhite taupo
  • rwrotorua
  • rwwhangarei

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How the Brand Demand Index is measured

Where does Ray White compete?

Ray White is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies1st of 1519.6%Show ranking
Auckland real estate agencies2nd of 824.2%Shown above
Whangarei real estate agencies1st of 491.2%Show ranking
Hamilton real estate agencies4th of 615.2%Show ranking
Gisborne real estate agencies1st of 549.1%Show ranking
Rotorua real estate agencies1st of 943.6%Show ranking
Wellington real estate agencies4th of 715%Show ranking
Invercargill real estate agencies1st of 946.7%Show ranking
Timaru real estate agencies4th of 711%Show ranking
Blenheim real estate agencies1st of 742.8%Show ranking
Ashburton real estate agencies3rd of 718%Show ranking
Taupo real estate agencies1st of 638%Show ranking
Hastings real estate agencies4th of 43.1%Show ranking
Queenstown real estate agencies1st of 827.8%Show ranking
Masterton real estate agencies1st of 546.4%Show ranking
Whakatane real estate agencies3rd of 722.6%Show ranking
Napier property management companies2nd of 721.3%Show ranking
Cambridge real estate agencies3rd of 816.4%Show ranking
Kapiti real estate agencies2nd of 626.4%Show ranking
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