Brandwave

How popular isRay White?

In September 2026, people searched for Ray White by name about 82,400 times in New Zealand, a 23.9% increase from the previous year. These searches made up 21.3% of all New Zealand Napier property management company searches, placing Ray White second out of seven companies. When we asked both ChatGPT and Google AI Overviews about Napier property management companies, Ray White appeared in all answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Ray White is the second most searched of 7 competitors and the third most recommended in AI answers.

  1. Property BrokersShare of searches 54.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Ray WhiteShare of searches 21.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. QuinovicShare of searches 8.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. Jim Brown RentalsShare of searches 7.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  5. Oxygen Property ManagementShare of searches 5.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st

+2 more

Ray White website (opens in a new tab)

Follow Ray White and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Napier property management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Ray White appeared in all three answers. Ray White is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oxygen Property Management1st
  2. Rentsmart Property Management2nd
  3. Ray White3rd
  4. Quinovic4th
  5. Jim Brown Rentals5th
  6. Property Brokers–
  7. Propertyscouts–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier property management companies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Napier property management companies compete with Ray White?

Ray White against Napier property management companies in New Zealand, by month

Share of searches by month for Property Brokers, Ray White, Quinovic, Jim Brown Rentals, Oxygen Property Management. The figures are in the table below the chart.

View monthly share of searches table
MonthProperty BrokersRay WhiteQuinovicJim Brown RentalsOxygen Property ManagementRentsmart Property ManagementPropertyscouts
Oct 202550.3%26.9%6.9%5.5%2.1%1.4%6.9%
Nov 202554.3%25.8%6%6.6%3.3%0.66%3.3%
Dec 202551%27.1%7.3%6.3%5.2%1%2.1%
Jan 202654.7%26%6%7.3%2.7%1.3%2%
Feb 202651.3%32%7.3%4%2.7%1.3%1.3%
Mar 202654.6%25.7%7.9%5.9%4.6%0.66%0.66%
Apr 202653.6%25.6%7.2%6.4%4%1.6%1.6%
May 202651.1%29.8%9.9%3.8%3.1%1.5%0.76%
Jun 202648.6%28.3%10.1%8%3.6%0.72%0.72%
Jul 202642.5%30.7%10.2%10.2%3.9%1.6%0.79%
Aug 202650.8%29.5%7.6%3.8%6.8%0.76%0.76%
Sep 202654.9%21.3%8.2%7.4%5.7%1.6%0.82%

  1. 1.Property Brokers

    54.9%

    Held 1st. 670 estimated branded searches, 0% vs prior month. Share +4.2 points.

  2. 2.Ray White

    21.3%

    Held 2nd. 260 estimated branded searches, -33.3% vs prior month. Share -8.2 points.

  3. 3.Quinovic

    8.2%

    Held 3rd. 100 estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Jim Brown Rentals

    7.4%

    Moved from 5th to 4th. 90 estimated branded searches, +80% vs prior month. Share +3.6 points.

  5. 5.Oxygen Property Management

    5.7%

    Moved from 4th to 5th. 70 estimated branded searches, -22.2% vs prior month. Share -1.1 points.

  6. 6.Rentsmart Property Management

    1.6%

    Moved from 7th to 6th. 20 estimated branded searches, +100% vs prior month. Share +0.9 points.

  7. 7.Propertyscouts

    0.82%

    Moved from 6th to 7th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Ray White and its closest rivals

Every comparison with Ray White

41 comparisons

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ray White in New Zealand rose from 66.5K to 82.4K.
  • Across the 12 months ending September 2026, Ray White’s share of searches among Napier property management companies in New Zealand decreased from 26.9% to 21.3%.
  • Across the 12 months ending September 2026, Ray White’s share of searches among Napier property management companies in New Zealand peaked at 32% in February 2026 and was lowest at 21.3% in September 2026.

How did search popularity change for New Zealand Napier property management companies in September 2026?

6 changes

  1. In September 2026, Jim Brown Rentals overtook Oxygen Property Management to rank 4th among Napier property management companies in New Zealand, with 7.4% of the searches.

  2. In September 2026, Rentsmart Property Management overtook Propertyscouts to rank 6th among Napier property management companies in New Zealand, with 1.6% of the searches.

  3. In September 2026, Property Brokers gained share of searches among Napier property management companies in New Zealand, from 50.8% to 54.9%.

  4. In September 2026, Quinovic gained share of searches among Napier property management companies in New Zealand, from 7.6% to 8.2%.

  5. In September 2026, Ray White lost share of searches among Napier property management companies in New Zealand, from 29.5% to 21.3%.

  6. In September 2026, Oxygen Property Management lost share of searches among Napier property management companies in New Zealand, from 6.8% to 5.7%.

How are Ray White’s branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Ray White’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ray white
  • ray white agents
  • ray white ashburton
  • ray white blenheim
  • ray white cambridge
  • ray white gisborne
  • ray white hamilton
  • ray white hastings
  • ray white invercargill
  • ray white masterton
  • ray white napier
  • ray white otaki
  • ray white paraparaumu
  • ray white queenstown
  • ray white rentals
  • ray white rotorua
  • ray white taupo
  • ray white tauranga
  • ray white timaru
  • ray white whakatane
  • ray white whangarei
  • raywhite
  • raywhite ashburton
  • raywhite queenstown
  • raywhite rentals
  • raywhite taupo
  • rwrotorua
  • rwwhangarei

Do you work for Ray White? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Ray White compete?

Ray White is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies1st of 1519.6%Show ranking
Auckland real estate agencies2nd of 824.2%Show ranking
Whangarei real estate agencies1st of 491.2%Show ranking
Hamilton real estate agencies4th of 615.2%Show ranking
Gisborne real estate agencies1st of 549.1%Show ranking
Rotorua real estate agencies1st of 943.6%Show ranking
Wellington real estate agencies4th of 715%Show ranking
Invercargill real estate agencies1st of 946.7%Show ranking
Timaru real estate agencies4th of 711%Show ranking
Blenheim real estate agencies1st of 742.8%Show ranking
Ashburton real estate agencies3rd of 718%Show ranking
Taupo real estate agencies1st of 638%Show ranking
Hastings real estate agencies4th of 43.1%Show ranking
Queenstown real estate agencies1st of 827.8%Show ranking
Masterton real estate agencies1st of 546.4%Show ranking
Whakatane real estate agencies3rd of 722.6%Show ranking
Napier property management companies2nd of 721.3%Shown above
Cambridge real estate agencies3rd of 816.4%Show ranking
Kapiti real estate agencies2nd of 626.4%Show ranking
Creator with pink hair and a pink jacket

Is Ray White your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free