Brandwave

Ray White vs Rentsmart Property Management:Which is more popular?

In September 2026, Ray White had more branded searches than Rentsmart Property Management among Napier property management companies in New Zealand. Ray White had about 260 branded searches, while Rentsmart Property Management had 20. Ray White made up 21.3% of all Napier property management company searches we track, and Rentsmart Property Management accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about Napier property management companies, both Ray White and Rentsmart Property Management appeared in all three answers. Rentsmart Property Management was mentioned before Ray White in every answer.

Among Napier property management companies in New Zealand in September 2026

Who do people search for more?

Ray White, about 13 searches for every 1 for Rentsmart Property Management

Ray White 260 searchesRentsmart Property Management 20 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Ray White in 3 of 3Rentsmart Property Management in 3 of 3

Who does AI recommend more?

Rentsmart Property Management, named ahead of Ray White in every answer

Rentsmart Property Management first in 3Ray White never first

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Top Napier property management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Ray White and Rentsmart Property Management showed up in all three answers. Rentsmart Property Management was listed before Ray White in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oxygen Property Management1st
  2. Rentsmart Property Management2nd
  3. Ray White3rd
  4. Quinovic4th
  5. Jim Brown Rentals5th
  6. Property Brokers–
  7. Propertyscouts–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier property management companies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ray White or Rentsmart Property Management more popular in search?

This chart shows how often people search Google for Ray White and Rentsmart Property Management by name. Each line represents a brand's share of searches for all seven Napier property management companies we track, month by month, from searches in New Zealand.

Ray White and Rentsmart Property Management among Napier property management companies in New Zealand, by month

Share of searches by month for Ray White, Rentsmart Property Management. The figures are in the table below the chart.

View monthly share of searches table
MonthProperty BrokersRay WhiteQuinovicJim Brown RentalsOxygen Property ManagementRentsmart Property ManagementPropertyscouts
Oct 202550.3%26.9%6.9%5.5%2.1%1.4%6.9%
Nov 202554.3%25.8%6%6.6%3.3%0.66%3.3%
Dec 202551%27.1%7.3%6.3%5.2%1%2.1%
Jan 202654.7%26%6%7.3%2.7%1.3%2%
Feb 202651.3%32%7.3%4%2.7%1.3%1.3%
Mar 202654.6%25.7%7.9%5.9%4.6%0.66%0.66%
Apr 202653.6%25.6%7.2%6.4%4%1.6%1.6%
May 202651.1%29.8%9.9%3.8%3.1%1.5%0.76%
Jun 202648.6%28.3%10.1%8%3.6%0.72%0.72%
Jul 202642.5%30.7%10.2%10.2%3.9%1.6%0.79%
Aug 202650.8%29.5%7.6%3.8%6.8%0.76%0.76%
Sep 202654.9%21.3%8.2%7.4%5.7%1.6%0.82%

How has the Ray White and Rentsmart Property Management comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Napier property management companies in September 2026?

2 changes

  1. In September 2026, Rentsmart Property Management overtook Propertyscouts to rank 6th among Napier property management companies in New Zealand, with 1.6% of the searches.

  2. In September 2026, Ray White lost share of searches among Napier property management companies in New Zealand, from 29.5% to 21.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ray White’s and Rentsmart Property Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ray White

1 branded search term

  • ray white napier

Rentsmart Property Management

1 branded search term

  • rentsmart property management

How the Brand Demand Index is measured

Other head-to-heads among Napier property management companies

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