Brandwave

Property Brokers vs Ray White:Which is more popular?

In September 2026, Property Brokers had more branded searches than Ray White among Napier property management companies in New Zealand. Property Brokers had about 670 branded searches, while Ray White had 260. Property Brokers made up 54.9% of all Napier property management company searches we track, and Ray White accounted for 21.3%. When we asked ChatGPT and Google AI Overviews about Napier property management companies, Ray White appeared in all three answers and Property Brokers in none.

Among Napier property management companies in New Zealand in September 2026

Who do people search for more?

Property Brokers, about 3 searches for every 1 for Ray White

Property Brokers 670 searchesRay White 260 searches

Who does AI mention more?

Ray White, mentioned in every answer we collected

Ray White in 3 of 3Property Brokers in 0 of 3

Who does AI recommend more?

Ray White, the only one of the two named

Ray White first in 3Property Brokers never named

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Top Napier property management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Ray White appeared in all three answers. Property Brokers did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oxygen Property Management1st
  2. Rentsmart Property Management2nd
  3. Ray White3rd
  4. Quinovic4th
  5. Jim Brown Rentals5th
  6. Property Brokers–
  7. Propertyscouts–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier property management companies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Property Brokers or Ray White more popular in search?

This chart shows how often people search Google for Property Brokers and Ray White by name. Each line represents a brand's share of searches for all seven Napier property management companies we track, month by month, from searches in New Zealand.

Property Brokers and Ray White among Napier property management companies in New Zealand, by month

Share of searches by month for Property Brokers, Ray White. The figures are in the table below the chart.

View monthly share of searches table
MonthProperty BrokersRay WhiteQuinovicJim Brown RentalsOxygen Property ManagementRentsmart Property ManagementPropertyscouts
Oct 202550.3%26.9%6.9%5.5%2.1%1.4%6.9%
Nov 202554.3%25.8%6%6.6%3.3%0.66%3.3%
Dec 202551%27.1%7.3%6.3%5.2%1%2.1%
Jan 202654.7%26%6%7.3%2.7%1.3%2%
Feb 202651.3%32%7.3%4%2.7%1.3%1.3%
Mar 202654.6%25.7%7.9%5.9%4.6%0.66%0.66%
Apr 202653.6%25.6%7.2%6.4%4%1.6%1.6%
May 202651.1%29.8%9.9%3.8%3.1%1.5%0.76%
Jun 202648.6%28.3%10.1%8%3.6%0.72%0.72%
Jul 202642.5%30.7%10.2%10.2%3.9%1.6%0.79%
Aug 202650.8%29.5%7.6%3.8%6.8%0.76%0.76%
Sep 202654.9%21.3%8.2%7.4%5.7%1.6%0.82%

How has the Property Brokers and Ray White comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Napier property management companies in September 2026?

2 changes

  1. In September 2026, Property Brokers gained share of searches among Napier property management companies in New Zealand, from 50.8% to 54.9%.

  2. In September 2026, Ray White lost share of searches among Napier property management companies in New Zealand, from 29.5% to 21.3%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Property Brokers’ and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Property Brokers

5 branded search terms

  • property brokers
  • property brokers listings
  • property brokers napier
  • property brokers rentals
  • propertybrokers

Ray White

1 branded search term

  • ray white napier

How the Brand Demand Index is measured

Other head-to-heads among Napier property management companies

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