More-Re vs Ray White:Which is more popular?
In September 2026, Ray White had more branded searches than More-Re among Cambridge real estate agencies in New Zealand. Ray White had about 190 branded searches, while More-Re had 50. Ray White made up 16.4% of all Cambridge real estate agency searches we track, and More-Re accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about Cambridge real estate agencies, More-Re appeared in all three answers and Ray White in one. More-Re was mentioned before Ray White in every answer.
Who do people search for more?
Ray White, about 4 searches for every 1 for More-Re
Who does AI mention more?
More-Re, mentioned in every answer we collected
Who does AI recommend more?
More-Re, named ahead of Ray White in every answer
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Top Cambridge real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, More-Re appeared in all three answers. Ray White was mentioned in one out of three: in one of the three ChatGPT answers. More-Re was listed before Ray White in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bayleys3 of 3Named in 3 of 3 ChatGPT answers
Cambridge Real Estate3 of 3Named in 3 of 3 ChatGPT answers- More-Re3 of 3Named in 3 of 3 ChatGPT answers
Property Brokers2 of 3Named in 2 of 3 ChatGPT answers- Ray White1 of 3Named in 1 of 3 ChatGPT answers
LJ Hooker1 of 3Named in 1 of 3 ChatGPT answers
Realty HQ0 of 3Named in 0 of 3 ChatGPT answers
New Zealand Sotheby’s International Realty0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Cambridge real estate agencies
3 answers
Asked ChatGPT
“Which real estate agency should I hire in Cambridge, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Cambridge, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Cambridge, New Zealand for to sell a house?”
Searched Google, AI Overview
“real estate agencies cambridge”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“property agency cambridge”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is More-Re or Ray White more popular in search?
This chart shows how often people search Google for More-Re and Ray White by name. Each line represents a brand's share of searches for all eight Cambridge real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Ray White, More-Re. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bayleys | Cambridge Real Estate | Ray White | Property Brokers | LJ Hooker | More-Re | Realty HQ | New Zealand Sotheby’s International Realty |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.7% | 24.1% | 14.2% | — | 11.7% | 13.6% | 1.9% | 1.9% |
| Nov 2025 | 35.3% | 21.3% | 16.7% | — | 10% | 14% | 2% | 0.67% |
| Dec 2025 | 30.1% | 23% | 20.4% | — | 8% | 14.2% | 2.7% | 1.8% |
| Jan 2026 | 25% | 27.1% | 21.5% | — | 6.9% | 18.1% | 1.4% | 0% |
| Feb 2026 | 28.2% | 25% | 19.2% | — | 9.6% | 15.4% | 1.3% | 1.3% |
| Mar 2026 | 33.5% | 20.3% | 19.6% | — | 9.5% | 15.2% | 1.9% | 0% |
| Apr 2026 | 29.9% | 20.8% | 15.6% | — | 11.7% | 18.2% | 3.2% | 0.65% |
| May 2026 | 31.7% | 26.7% | 11.7% | — | 10% | 17.5% | 2.5% | 0% |
| Jun 2026 | 33.3% | 23.4% | 17.1% | — | 9% | 13.5% | 2.7% | 0.9% |
| Jul 2026 | 30.3% | 26.2% | 17.2% | — | 7.4% | 15.6% | 2.5% | 0.82% |
| Aug 2026 | 25.7% | 27.9% | 13.6% | — | 4.3% | 21.4% | 5% | 2.1% |
| Sep 2026 | 35.3% | 22.4% | 16.4% | 12.1% | 6.9% | 4.3% | 1.7% | 0.86% |
How has the More-Re and Ray White comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: More-Re took it in April 2026, Ray White took it in June 2026, More-Re took it in August 2026, Ray White took it in September 2026.
- Across the 12 months ending September 2026, More-Re’s share of searches among Cambridge real estate agencies in New Zealand moved from 13.6% to 4.3%, and its estimated monthly branded searches moved from 220 to 50.
- Across the 12 months ending September 2026, Ray White’s share of searches among Cambridge real estate agencies in New Zealand moved from 14.2% to 16.4%, and its estimated monthly branded searches moved from 230 to 190.
How did search popularity change for New Zealand Cambridge real estate agencies in September 2026?
3 changes
In September 2026, Ray White overtook More-Re to rank 3rd among Cambridge real estate agencies in New Zealand, with 16.4% of the searches.
In September 2026, LJ Hooker overtook More-Re and Realty HQ to rank 5th among Cambridge real estate agencies in New Zealand, with 6.9% of the searches.
In September 2026, More-Re lost share of searches among Cambridge real estate agencies in New Zealand, from 21.4% to 4.3%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using More-Re’s and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Cambridge real estate agencies
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