Brandwave

How popular isRay White?

In September 2026, people searched for Ray White by name about 82,400 times in New Zealand, a 23.9% increase from the previous year. These searches made up 49.1% of all New Zealand Gisborne real estate agency searches, placing Ray White first out of five agencies. When we asked both ChatGPT and Google AI Overviews about Gisborne real estate agencies, Ray White appeared in three of the four answers and was the second most recommended of the five.

Search and AI answers in September 2026

Ray White is the most searched of 5 competitors and the second most recommended in AI answers.

  1. Ray WhiteShare of searches 49.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. BayleysShare of searches 26.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. The AgencyShare of searches 16.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. Bronwyn Kay Real EstateShare of searches 5.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. Solomon Real EstateShare of searches 2.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top Gisborne real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ray White was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ray White is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bayleys1st
  2. Ray White2nd
  3. The Agency3rd
  4. Bronwyn Kay Real Estate4th
  5. Solomon Real Estate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray White3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bayleys3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Agency3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bronwyn Kay Real Estate2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Solomon Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Gisborne real estate agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Gisborne real estate agencies compete with Ray White?

Ray White against Gisborne real estate agencies in New Zealand, by month

Share of searches by month for Ray White, Bayleys, The Agency, Bronwyn Kay Real Estate, Solomon Real Estate. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteBayleysThe AgencyBronwyn Kay Real EstateSolomon Real Estate
Oct 202551.3%27.5%16.2%2.6%2.4%
Nov 202551.7%29%13.9%2.2%3.2%
Dec 202541%35.8%16%3.1%4.2%
Jan 202650.4%24.8%16%4.8%4%
Feb 202651.6%21.4%14.5%7.7%4.8%
Mar 202650.5%25.2%15.9%5.1%3.2%
Apr 202649.3%23.5%18.4%4.8%4%
May 202643.1%25.6%25%4.4%1.9%
Jun 202648.8%19.9%23.5%4.7%3%
Jul 202644.7%21.9%23.1%6.6%3.8%
Aug 202648.8%22.1%21.6%4.6%3%
Sep 202649.1%26.2%16.9%5.5%2.3%

  1. 1.Ray White

    49.1%

    Held 1st. 1.9K estimated branded searches, +4.4% vs prior month. Share +0.3 points.

  2. 2.Bayleys

    26.2%

    Held 2nd. 1K estimated branded searches, +23.2% vs prior month. Share +4.1 points.

  3. 3.The Agency

    16.9%

    Held 3rd. 650 estimated branded searches, -18.8% vs prior month. Share -4.7 points.

  4. 4.Bronwyn Kay Real Estate

    5.5%

    Held 4th. 210 estimated branded searches, +23.5% vs prior month. Share +0.9 points.

  5. 5.Solomon Real Estate

    2.3%

    Held 5th. 90 estimated branded searches, -18.2% vs prior month. Share -0.6 points.

Compare popularity between Ray White and its closest rivals

Every comparison with Ray White

41 comparisons

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ray White in New Zealand rose from 66.5K to 82.4K.
  • Across the 12 months ending September 2026, Ray White’s share of searches among Gisborne real estate agencies in New Zealand decreased from 51.3% to 49.1%.
  • Across the 12 months ending September 2026, Ray White’s share of searches among Gisborne real estate agencies in New Zealand peaked at 51.7% in November 2025 and was lowest at 41% in December 2025.

How did search popularity change for New Zealand Gisborne real estate agencies in September 2026?

5 changes

  1. In September 2026, Bayleys gained share of searches among Gisborne real estate agencies in New Zealand, from 22.1% to 26.2%.

  2. In September 2026, Bronwyn Kay Real Estate gained share of searches among Gisborne real estate agencies in New Zealand, from 4.6% to 5.5%.

  3. In September 2026, The Agency lost share of searches among Gisborne real estate agencies in New Zealand, from 21.6% to 16.9%.

  4. In September 2026, Solomon Real Estate lost share of searches among Gisborne real estate agencies in New Zealand, from 3% to 2.3%.

  5. Estimated monthly branded searches for Ray White in New Zealand fell 13.3% over 12 measured months, from 2.2K to 1.9K in September 2026.

How are Ray White’s branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Ray White’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ray white
  • ray white agents
  • ray white ashburton
  • ray white blenheim
  • ray white cambridge
  • ray white gisborne
  • ray white hamilton
  • ray white hastings
  • ray white invercargill
  • ray white masterton
  • ray white napier
  • ray white otaki
  • ray white paraparaumu
  • ray white queenstown
  • ray white rentals
  • ray white rotorua
  • ray white taupo
  • ray white tauranga
  • ray white timaru
  • ray white whakatane
  • ray white whangarei
  • raywhite
  • raywhite ashburton
  • raywhite queenstown
  • raywhite rentals
  • raywhite taupo
  • rwrotorua
  • rwwhangarei

Do you work for Ray White? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Ray White compete?

Ray White is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies1st of 1519.6%Show ranking
Auckland real estate agencies2nd of 824.2%Show ranking
Whangarei real estate agencies1st of 491.2%Show ranking
Hamilton real estate agencies4th of 615.2%Show ranking
Gisborne real estate agencies1st of 549.1%Shown above
Rotorua real estate agencies1st of 943.6%Show ranking
Wellington real estate agencies4th of 715%Show ranking
Invercargill real estate agencies1st of 946.7%Show ranking
Timaru real estate agencies4th of 711%Show ranking
Blenheim real estate agencies1st of 742.8%Show ranking
Ashburton real estate agencies3rd of 718%Show ranking
Taupo real estate agencies1st of 638%Show ranking
Hastings real estate agencies4th of 43.1%Show ranking
Queenstown real estate agencies1st of 827.8%Show ranking
Masterton real estate agencies1st of 546.4%Show ranking
Whakatane real estate agencies3rd of 722.6%Show ranking
Napier property management companies2nd of 721.3%Show ranking
Cambridge real estate agencies3rd of 816.4%Show ranking
Kapiti real estate agencies2nd of 626.4%Show ranking
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