Whangarei real estate agencies in New Zealand:Which brands are most popular in search?
In August 2026, Ray White was the most searched among whangarei real estate agencies in New Zealand, with an estimated 5.4K branded searches and 76.8% estimated Share of Search within this set.
Ray White76.8%
Barfoot & Thompson10%
Bayleys9.2%
Harcourts4%
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Share of SearchLeaderboard
Compare Whangarei real estate agencies using branded searches made in Whangārei. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ray White, Barfoot & Thompson, Bayleys, Harcourts. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | Barfoot & Thompson | Bayleys | Harcourts |
|---|---|---|---|---|
| Oct 2025 | 74.8% | 10.1% | 11.9% | 3.2% |
| Nov 2025 | 76.7% | 8.5% | 11.2% | 3.6% |
| Dec 2025 | 75.6% | 10.4% | 11% | 3% |
| Jan 2026 | 78.4% | 9.9% | 8.6% | 3.1% |
| Feb 2026 | 78.4% | 8.6% | 10.2% | 2.9% |
| Mar 2026 | 78.1% | 9% | 9.7% | 3.1% |
| Apr 2026 | 78.3% | 8.5% | 9.9% | 3.3% |
| May 2026 | 75% | 9.3% | 12.1% | 3.6% |
| Jun 2026 | 74.1% | 11% | 10.7% | 4.2% |
| Jul 2026 | 75.8% | 9.5% | 11% | 3.7% |
| Aug 2026 | 76.8% | 10% | 9.2% | 4% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.8% | 5.4K | +14.3% | +1 points | |
| 2, moved from 3rd to 2nd | 10% | 700 | +18.6% | +0.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 9.2% | 640 | -5.9% | -1.8 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4% | 280 | +21.7% | +0.3 points |
76.8%
held 1st · 5.4K estimated branded searches · +14.3% vs prior month · +1 points
10%
moved from 3rd to 2nd · 700 estimated branded searches · +18.6% vs prior month · +0.5 points
3.
Bayleys9.2%
moved from 2nd to 3rd · 640 estimated branded searches · -5.9% vs prior month · -1.8 points
4%
held 4th · 280 estimated branded searches · +21.7% vs prior month · +0.3 points
Compare search popularity between leading brands
- Ray White vs Barfoot & Thompson: compare search popularity
- Ray White vs Bayleys: compare search popularity
- Ray White vs Harcourts: compare search popularity
- Barfoot & Thompson vs Bayleys: compare search popularity
- Barfoot & Thompson vs Harcourts: compare search popularity
- Bayleys vs Harcourts: compare search popularity
- Compare any of these brands
Which brand is most popular in search among whangarei real estate agencies in New Zealand?
4 brands
In August 2026, Ray White was the most searched among whangarei real estate agencies in New Zealand, with an estimated 5.4K branded searches and 76.8% estimated Share of Search within this set. Barfoot & Thompson is in 2nd place, 66.8 percentage points behind at 10% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Ray White | 74.8% → 76.8% | 78.4%Feb 2026 | 74.1%Jun 2026 | 1st |
| Barfoot & Thompson | 10.1% → 10% | 11%Jun 2026 | 8.5%Apr 2026 | 3rd → 2nd |
| Bayleys | 11.9% → 9.2% | 12.1%May 2026 | 8.6%Jan 2026 | 2nd → 3rd |
| Harcourts | 3.2% → 4% | 4.2%Jun 2026 | 2.9%Feb 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among whangarei real estate agencies in New Zealand increased from 74.8% to 76.8%.
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among whangarei real estate agencies in New Zealand decreased from 11.9% to 9.2%.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among whangarei real estate agencies in New Zealand increased from 3.2% to 4%.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among whangarei real estate agencies in New Zealand peaked at 78.4% in February 2026 and was lowest at 74.1% in June 2026.
- Across the 11 months ending August 2026, Barfoot & Thompson’s estimated Share of Search among whangarei real estate agencies in New Zealand peaked at 11% in June 2026 and was lowest at 8.5% in April 2026.
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among whangarei real estate agencies in New Zealand peaked at 12.1% in May 2026 and was lowest at 8.6% in January 2026.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among whangarei real estate agencies in New Zealand peaked at 4.2% in June 2026 and was lowest at 2.9% in February 2026.
- Across the 11 months ending August 2026, Barfoot & Thompson rose from 3rd to 2nd among whangarei real estate agencies in New Zealand.
- Across the 11 months ending August 2026, Bayleys fell from 2nd to 3rd among whangarei real estate agencies in New Zealand.
How did search popularity change for New Zealand whangarei real estate agencies in August 2026?
3 changes
In August 2026, Ray White gained estimated Share of Search among whangarei real estate agencies in New Zealand, from 75.8% to 76.8%.
In August 2026, Bayleys lost estimated Share of Search among whangarei real estate agencies in New Zealand, from 11% to 9.2%.
In August 2026, Barfoot & Thompson rose from 3rd to 2nd among whangarei real estate agencies in New Zealand.
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