Brandwave

How popular isBarfoot & Thompson?

In September 2026, people searched for Barfoot & Thompson by name about 18,100 times in New Zealand, an 18.5% decrease from the previous year. These searches made up 1% of all New Zealand whangarei real estate agency searches, placing Barfoot & Thompson fourth out of four agencies. When we asked both ChatGPT and Google AI Overviews about whangarei real estate agencies, Barfoot & Thompson appeared in one of the three answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

Barfoot & Thompson is the fourth most searched of 4 competitors and the fourth most recommended in AI answers.

  1. Ray WhiteShare of searches 91.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. BayleysShare of searches 6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. HarcourtsShare of searches 1.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Barfoot & ThompsonShare of searches 1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
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Top whangarei real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Barfoot & Thompson was mentioned in one out of three: in one of the three ChatGPT answers. Barfoot & Thompson is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray White1st
  2. Harcourts2nd
  3. Bayleys3rd
  4. Barfoot & Thompson4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray White3 of 3Named in 3 of 3 ChatGPT answers
  • Bayleys3 of 3Named in 3 of 3 ChatGPT answers
  • Harcourts3 of 3Named in 3 of 3 ChatGPT answers
  • Barfoot & Thompson1 of 3Named in 1 of 3 ChatGPT answers

See every answer about whangarei real estate agencies

3 answers

  • Asked ChatGPT

    “Which real estate agency should I hire in Whangārei, New Zealand?”

    1. 1Ray White
    2. 2Harcourts
    3. 3Bayleys

  • Asked ChatGPT

    “What are the best real estate agencies in Whangārei, New Zealand?”

    1. 1Ray White
    2. 2Harcourts
    3. 3Bayleys
    4. 4Barfoot & Thompson

  • Asked ChatGPT

    “What's the best real estate agency in Whangārei, New Zealand for a house sale?”

    1. 1Ray White
    2. 2Bayleys
    3. 3Harcourts

  • Searched Google, AI Overview

    “whangarei real estate agent”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “real estate whangarei”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which whangarei real estate agencies compete with Barfoot & Thompson?

Barfoot & Thompson against whangarei real estate agencies in New Zealand, by month

Share of searches by month for Ray White, Bayleys, Barfoot & Thompson. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteBayleysHarcourtsBarfoot & Thompson
Oct 202581.9%12.8%2.7%2.7%
Nov 202583.3%11.9%3.1%1.7%
Dec 202583%11.7%2.4%2.9%
Jan 202686.5%9.1%2.7%1.7%
Feb 202684.7%10.6%2.3%2.3%
Mar 202684.4%10.2%2.4%2.9%
Apr 202684.8%10.4%2.8%1.9%
May 202681.8%12.8%3.2%2.2%
Jun 202682.1%11.6%3.9%2.5%
Jul 202682.4%11.8%3.2%2.5%
Aug 202684.3%9.7%3.3%2.7%
Sep 202691.2%6%1.8%1%

  1. 1.Ray White

    91.2%

    Held 1st. 9.8K estimated branded searches, +84.9% vs prior month. Share +7 points.

  2. 2.Bayleys

    6%

    Held 2nd. 640 estimated branded searches, +4.9% vs prior month. Share -3.7 points.

  3. 3.Harcourts

    1.8%

    Held 3rd. 190 estimated branded searches, -9.5% vs prior month. Share -1.6 points.

  4. 4.Barfoot & Thompson

    1%

    Held 4th. 110 estimated branded searches, -35.3% vs prior month. Share -1.7 points.

Compare popularity between Barfoot & Thompson and its closest rivals

Every comparison with Barfoot & Thompson

16 comparisons

How has branded search demand for Barfoot & Thompson changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Barfoot & Thompson in New Zealand fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Barfoot & Thompson’s share of searches among whangarei real estate agencies in New Zealand decreased from 2.7% to 1%.
  • Across the 12 months ending September 2026, Barfoot & Thompson’s share of searches among whangarei real estate agencies in New Zealand peaked at 2.9% in March 2026 and was lowest at 1% in September 2026.
  • Across the 12 months ending September 2026, Barfoot & Thompson fell from 3rd to 4th among whangarei real estate agencies in New Zealand.

How did search popularity change for New Zealand whangarei real estate agencies in September 2026?

4 changes

  1. In September 2026, Ray White gained share of searches among whangarei real estate agencies in New Zealand, from 84.3% to 91.2%.

  2. In September 2026, Bayleys lost share of searches among whangarei real estate agencies in New Zealand, from 9.7% to 6%.

  3. In September 2026, Barfoot & Thompson lost share of searches among whangarei real estate agencies in New Zealand, from 2.7% to 1%.

  4. In September 2026, Harcourts lost share of searches among whangarei real estate agencies in New Zealand, from 3.3% to 1.8%.

How are Barfoot & Thompson’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Barfoot & Thompson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • barfoot & thompson
  • barfoot and thompson
  • barfoot thompson
  • barfoot&thompson

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How the Brand Demand Index is measured

Where does Barfoot & Thompson compete?

Barfoot & Thompson is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies2nd of 1517.6%Show ranking
Auckland real estate agencies1st of 841.6%Show ranking
Whangarei real estate agencies4th of 41%Shown above
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