Barfoot & Thompson vs Harcourts:Which is more popular by branded search in New Zealand?
In August 2026, Barfoot & Thompson had more branded searches than Harcourts among whangarei real estate agencies in New Zealand. Barfoot & Thompson was estimated to have 700 branded searches compared to Harcourts’ 280, and held a 10% Share of Search versus Harcourts’ 4%.
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Which is more popular in search, Barfoot & Thompson or Harcourts?
Compare Whangarei real estate agencies using branded searches made in Whangārei. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Barfoot & Thompson, Harcourts. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | Barfoot & Thompson | Bayleys | Harcourts |
|---|---|---|---|---|
| Oct 2025 | 74.8% | 10.1% | 11.9% | 3.2% |
| Nov 2025 | 76.7% | 8.5% | 11.2% | 3.6% |
| Dec 2025 | 75.6% | 10.4% | 11% | 3% |
| Jan 2026 | 78.4% | 9.9% | 8.6% | 3.1% |
| Feb 2026 | 78.4% | 8.6% | 10.2% | 2.9% |
| Mar 2026 | 78.1% | 9% | 9.7% | 3.1% |
| Apr 2026 | 78.3% | 8.5% | 9.9% | 3.3% |
| May 2026 | 75% | 9.3% | 12.1% | 3.6% |
| Jun 2026 | 74.1% | 11% | 10.7% | 4.2% |
| Jul 2026 | 75.8% | 9.5% | 11% | 3.7% |
| Aug 2026 | 76.8% | 10% | 9.2% | 4% |
| Sep 2026 | — | — | — | — |
How has the Barfoot & Thompson and Harcourts comparison changed over the last 12 months?
3 findings
- Barfoot & Thompson was ahead of Harcourts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Barfoot & Thompson’s estimated Share of Search among whangarei real estate agencies in New Zealand moved from 10.1% to 10%, and its estimated monthly branded searches moved from 890 to 700.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among whangarei real estate agencies in New Zealand moved from 3.2% to 4%, and its estimated monthly branded searches held steady at 280.
How did search popularity change for New Zealand whangarei real estate agencies in August 2026?
1 change
In August 2026, Barfoot & Thompson rose from 3rd to 2nd among whangarei real estate agencies in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Barfoot & Thompson’s and Harcourts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barfoot & Thompson
17 branded search terms
- barfoot & thompson
- barfoot & thompson agents
- barfoot & thompson new zealand
- barfoot & thompson nz
- barfoot & thompson property management
- barfoot & thompson real estate
- barfoot & thompson rentals
- barfoot & thompson whangarei
- barfoot and thompson
- barfoot and thompson agents
- barfoot and thompson houses for sale
- barfoot and thompson real estate
- barfoot and thompson real estate agents
- barfoot and thompson whangarei
- barfoot auckland
- barfoot thompson
- barfoot&thompson
Harcourts
44 branded search terms
- harcourt's
- harcourts
- harcourts agents
- harcourts ashburton
- harcourts auckland
- harcourts auckland rentals
- harcourts blenheim
- harcourts blenheim nz
- harcourts blenheim rentals
- harcourts christchurch
- harcourts christchurch nz
- harcourts hamilton
- harcourts hastings
- harcourts hastings nz
- harcourts houses for sale
- harcourts houses for sale ashburton
- harcourts houses for sale blenheim
- harcourts invercargill
- harcourts new zealand
- harcourts nz
- harcourts property for sale
- harcourts property management
- harcourts real estate
- harcourts real estate agents
- harcourts real estate ashburton
- harcourts real estate blenheim
- harcourts real estate hastings
- harcourts real estate rentals
- harcourts rentals
- harcourts rentals blenheim
- harcourts rentals hastings
- harcourts rotorua
- harcourts rotorua rentals
- harcourts taupo
- harcourts tauranga
- harcourts timaru
- harcourts timaru nz
- harcourts wellington
- harcourts whakatane
- harcourts whanganui
- harcourts whangarei
- harcourts.net
- harcourtstaupo
- harcourtswhangarei
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