Barfoot & Thompson vs Bayleys:Which is more popular by branded search in New Zealand?
In August 2026, Barfoot & Thompson had more branded searches than Bayleys among whangarei real estate agencies in New Zealand. Barfoot & Thompson was estimated to have 700 branded searches compared to Bayleys’ 640, and held a 10% Share of Search versus Bayleys’ 9.2%.
Follow Barfoot & Thompson vs Bayleys and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Barfoot & Thompson or Bayleys?
Compare Whangarei real estate agencies using branded searches made in Whangārei. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Barfoot & Thompson, Bayleys. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | Barfoot & Thompson | Bayleys | Harcourts |
|---|---|---|---|---|
| Oct 2025 | 74.8% | 10.1% | 11.9% | 3.2% |
| Nov 2025 | 76.7% | 8.5% | 11.2% | 3.6% |
| Dec 2025 | 75.6% | 10.4% | 11% | 3% |
| Jan 2026 | 78.4% | 9.9% | 8.6% | 3.1% |
| Feb 2026 | 78.4% | 8.6% | 10.2% | 2.9% |
| Mar 2026 | 78.1% | 9% | 9.7% | 3.1% |
| Apr 2026 | 78.3% | 8.5% | 9.9% | 3.3% |
| May 2026 | 75% | 9.3% | 12.1% | 3.6% |
| Jun 2026 | 74.1% | 11% | 10.7% | 4.2% |
| Jul 2026 | 75.8% | 9.5% | 11% | 3.7% |
| Aug 2026 | 76.8% | 10% | 9.2% | 4% |
| Sep 2026 | — | — | — | — |
How has the Barfoot & Thompson and Bayleys comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Barfoot & Thompson took it in January 2026, Bayleys took it in February 2026, Barfoot & Thompson took it in June 2026, Bayleys took it in July 2026, Barfoot & Thompson took it in August 2026.
- Across the 11 months ending August 2026, Barfoot & Thompson’s estimated Share of Search among whangarei real estate agencies in New Zealand moved from 10.1% to 10%, and its estimated monthly branded searches moved from 890 to 700.
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among whangarei real estate agencies in New Zealand moved from 11.9% to 9.2%, and its estimated monthly branded searches moved from 1.1K to 640.
How did search popularity change for New Zealand whangarei real estate agencies in August 2026?
2 changes
In August 2026, Bayleys lost estimated Share of Search among whangarei real estate agencies in New Zealand, from 11% to 9.2%.
In August 2026, Barfoot & Thompson rose from 3rd to 2nd among whangarei real estate agencies in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Barfoot & Thompson’s and Bayleys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barfoot & Thompson
17 branded search terms
- barfoot & thompson
- barfoot & thompson agents
- barfoot & thompson new zealand
- barfoot & thompson nz
- barfoot & thompson property management
- barfoot & thompson real estate
- barfoot & thompson rentals
- barfoot & thompson whangarei
- barfoot and thompson
- barfoot and thompson agents
- barfoot and thompson houses for sale
- barfoot and thompson real estate
- barfoot and thompson real estate agents
- barfoot and thompson whangarei
- barfoot auckland
- barfoot thompson
- barfoot&thompson
Bayleys
49 branded search terms
- bayley's real estate
- bayleys
- bayleys ashburton
- bayleys auckland
- bayleys blenheim
- bayleys blenheim nz
- bayleys cambridge
- bayleys co nz
- bayleys gisborne
- bayleys gisborne rentals
- bayleys hamilton
- bayleys hastings
- bayleys houses for sale
- bayleys kapiti
- bayleys masterton
- bayleys new zealand
- bayleys nz
- bayleys paraparaumu
- bayleys property management
- bayleys property management whanganui
- bayleys real estate
- bayleys real estate agents
- bayleys real estate ashburton
- bayleys real estate ashburton nz
- bayleys real estate auckland
- bayleys real estate blenheim
- bayleys real estate blenheim nz
- bayleys real estate hastings
- bayleys real estate hastings nz
- bayleys real estate kapiti
- bayleys real estate masterton
- bayleys real estate new zealand
- bayleys real estate nz
- bayleys real estate paraparaumu
- bayleys real estate properties for sale
- bayleys real estate queenstown
- bayleys real estate rentals
- bayleys real estate whakatane
- bayleys real estate whanganui
- bayleys realestate
- bayleys rentals
- bayleys rentals blenheim
- bayleys rentals nz
- bayleys timaru
- bayleys wellington
- bayleys whakatane
- bayleys whanganui
- bayleys whangarei
- bayleys.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.