Brandwave

Barfoot & Thompson vs Property Brokers:Which is more popular by branded search in New Zealand?

In August 2026, Barfoot & Thompson had more branded searches than Property Brokers among residential real estate agencies in New Zealand. Barfoot & Thompson was estimated to have 20.4K branded searches compared to Property Brokers’ 13.2K, and held a 10.7% Share of Search versus Property Brokers’ 7%.

Share of Search among residential real estate agencies in New Zealand in August 2026Which is more popular in search, Barfoot & Thompson or Property Brokers?
Barfoot & Thompson10.7%20.4K searches
vs
Property Brokers7%13.2K searches
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Which is more popular in search, Barfoot & Thompson or Property Brokers?

Consumer-facing real estate agency brands that market and sell residential property in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Barfoot & Thompson and Property Brokers among residential real estate agencies in New Zealand, by month

Share of Search by month for Barfoot & Thompson, Property Brokers. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsBayleysBarfoot & ThompsonProperty BrokersAriztoEVES Real EstateLodge Real EstateLJ HookerRaine & HorneTremainsTall PoppyProfessionals Real EstateSummit Real EstateNew Zealand Sotheby’s International RealtyTommy’s Real EstateLowe & CoOne AgencyFirst National Real EstateHarveys Real EstateIron Bridge Real EstateCentury 21
Oct 202531%19.6%12.3%11%7.1%4.2%2.5%1.8%2%1.4%1%0.97%0.98%0.96%0.47%0.7%0.7%0.63%0.4%0.05%0.04%0.01%
Nov 202532.6%17.6%12.5%11.3%7.3%3.8%2.5%1.9%2%1.4%1%1%1%0.97%0.55%0.62%0.73%0.57%0.35%0.05%0.05%0.01%
Dec 202534.2%18.1%12.1%10.2%6.6%3.9%2.6%1.7%2.1%1.4%1.1%1%1.3%0.91%0.46%0.58%0.52%0.57%0.36%0.05%0.05%0.01%
Jan 202632.5%17.8%10.7%11.6%7.4%4.5%2.9%1.7%2.4%1.4%0.95%0.98%1%0.89%0.48%0.59%1.1%0.63%0.37%0.05%0.05%0.01%
Feb 202632%17.6%11.8%11.4%7.3%5.4%2.5%1.8%1.7%1.6%0.97%1%1.1%0.88%0.53%0.79%0.73%0.52%0.32%0.04%0.04%0.02%
Mar 202632.5%18.3%11.3%12.8%6.7%5%2.5%1.7%1.3%1.2%0.99%0.9%1.1%0.82%0.54%0.62%0.8%0.5%0.32%0.04%0.04%0.03%
Apr 202635.3%17.8%10.6%10.5%6.7%5.2%2.6%1.9%1.4%1.3%1%0.91%1.1%0.9%0.55%0.66%0.66%0.47%0.32%0.04%0.04%0.02%
May 202632.7%17.9%11.7%10.5%7.8%5.4%2.6%2.1%1.3%1.5%0.93%0.97%1.1%0.84%0.56%0.67%0.66%0.46%0.31%0.04%0.05%0.02%
Jun 202634.1%18.1%11%11%6.9%5%2.9%2.2%1.4%1.4%0.97%0.8%1.1%0.73%0.48%0.64%0.53%0.41%0.32%0.06%0.05%0.02%
Jul 202635%17.1%10.9%11.3%7.1%4.9%2.6%1.9%1.5%1.4%0.96%0.87%1%0.76%0.58%0.66%0.55%0.44%0.35%0.03%0.04%0.02%
Aug 202632.8%18.5%11%10.7%7%5.5%2.9%1.8%1.5%1.3%1%0.97%0.95%0.86%0.81%0.72%0.68%0.46%0.32%0.05%0.02%0.02%
Sep 2026——————————————————————

How has the Barfoot & Thompson and Property Brokers comparison changed over the last 12 months?

How did search popularity change for New Zealand residential real estate agencies in August 2026?

  1. In August 2026, Barfoot & Thompson lost estimated Share of Search among residential real estate agencies in New Zealand, from 11.3% to 10.7%.

  2. Estimated monthly branded searches for Property Brokers in New Zealand fell 17.9% over 11 measured months, from 16.1K to 13.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Barfoot & Thompson’s and Property Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barfoot & Thompson

17 branded search terms

  • barfoot & thompson
  • barfoot & thompson agents
  • barfoot & thompson new zealand
  • barfoot & thompson nz
  • barfoot & thompson property management
  • barfoot & thompson real estate
  • barfoot & thompson rentals
  • barfoot & thompson whangarei
  • barfoot and thompson
  • barfoot and thompson agents
  • barfoot and thompson houses for sale
  • barfoot and thompson real estate
  • barfoot and thompson real estate agents
  • barfoot and thompson whangarei
  • barfoot auckland
  • barfoot thompson
  • barfoot&thompson

Property Brokers

23 branded search terms

  • property brokers
  • property brokers ashburton
  • property brokers co nz
  • property brokers hastings
  • property brokers listings
  • property brokers napier
  • property brokers new zealand
  • property brokers nz
  • property brokers property management
  • property brokers queenstown
  • property brokers real estate
  • property brokers real estate ashburton
  • property brokers rentals
  • property brokers rentals hastings
  • property brokers timaru
  • property brokers timaru rentals
  • property brokers wanganui
  • property brokers whanganui
  • propertybrokers
  • propertybrokers ashburton
  • propertybrokers co nz
  • propertybrokers.co.nz
  • propertybrokers.co.nz hastings

How the Brand Demand Index is measured

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