Lugtons vs Ray White:Which is more popular by branded search in New Zealand?
In August 2026, Ray White had more branded searches than Lugtons among hamilton real estate agencies in New Zealand. Ray White was estimated to have 1.9K branded searches compared to Lugtons’ 1.5K, and held a 17.6% Share of Search versus Lugtons’ 14.2%.
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Which is more popular in search, Lugtons or Ray White?
Compare Hamilton real estate agencies using branded searches made in Hamilton. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ray White, Lugtons. The figures are in the table below the chart.
View monthly share of search table
| Month | Lodge Real Estate | Harcourts | Ray White | Lugtons | Bayleys | LJ Hooker |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.1% | 25.2% | 16% | 16.8% | 14.1% | 2.8% |
| Nov 2025 | 27.4% | 23.9% | 15.5% | 16.9% | 12.6% | 3.7% |
| Dec 2025 | 29.2% | 24.3% | 18% | 13.2% | 11.7% | 3.5% |
| Jan 2026 | 28.7% | 27.4% | 16.6% | 13.6% | 10.2% | 3.4% |
| Feb 2026 | 26.1% | 25.1% | 15% | 16.8% | 14.1% | 3% |
| Mar 2026 | 28.3% | 24.2% | 15.7% | 17.8% | 11.4% | 2.5% |
| Apr 2026 | 30.1% | 24.2% | 15.3% | 16% | 11.8% | 2.5% |
| May 2026 | 30% | 23.7% | 14.8% | 16.6% | 12.6% | 2.3% |
| Jun 2026 | 28.9% | 24.5% | 15.1% | 15.5% | 13.4% | 2.5% |
| Jul 2026 | 27.9% | 21.4% | 16.4% | 16.9% | 14.8% | 2.7% |
| Aug 2026 | 28.6% | 24.7% | 17.6% | 14.2% | 11.9% | 3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Lugtons and Ray White comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Ray White took it in December 2025, Lugtons took it in February 2026, Ray White took it in August 2026.
- Across the 11 months ending August 2026, Lugtons’ estimated Share of Search among hamilton real estate agencies in New Zealand moved from 16.8% to 14.2%, and its estimated monthly branded searches moved from 2.1K to 1.5K.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among hamilton real estate agencies in New Zealand moved from 16% to 17.6%, and its estimated monthly branded searches moved from 2K to 1.9K.
How did search popularity change for New Zealand hamilton real estate agencies in August 2026?
2 changes
In August 2026, Ray White overtook Lugtons to rank 3rd among hamilton real estate agencies in New Zealand, at 17.6%.
In August 2026, Lugtons lost estimated Share of Search among hamilton real estate agencies in New Zealand, from 16.9% to 14.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Lugtons’ and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lugtons
8 branded search terms
- lugton
- lugton real estate
- lugtons
- lugtons hamilton
- lugtons property management
- lugtons real estate
- lugtons real estate hamilton
- lugtons rentals
Ray White
69 branded search terms
- ray white
- ray white agents
- ray white ashburton
- ray white ashburton rentals
- ray white auckland
- ray white auckland rentals
- ray white blenheim
- ray white cambridge
- ray white christchurch
- ray white christchurch rentals
- ray white gisborne
- ray white gisborne nz
- ray white gisborne rentals
- ray white hamilton
- ray white houses for sale
- ray white houses for sale blenheim
- ray white invercargill
- ray white masterton
- ray white near me
- ray white new zealand
- ray white nz
- ray white nz rentals
- ray white otaki
- ray white queenstown
- ray white queenstown nz
- ray white queenstown rentals
- ray white real estate
- ray white real estate agents
- ray white real estate ashburton
- ray white real estate blenheim
- ray white real estate new zealand
- ray white real estate nz
- ray white real estate otaki
- ray white real estate queenstown
- ray white real estate rentals
- ray white real estate waikanae
- ray white real estate wanganui
- ray white rentals
- ray white rentals queenstown
- ray white rentals wanganui
- ray white rotorua
- ray white rotorua rentals
- ray white taupo
- ray white tauranga
- ray white tauranga rentals
- ray white timaru
- ray white timaru rentals
- ray white wellington
- ray white wellington nz
- ray white whakatane
- ray white whangarei
- ray white whangarei rentals
- raywhite
- raywhite ashburton
- raywhite christchurch
- raywhite queenstown
- raywhite rentals
- raywhite taupo
- rwgisborne co nz
- rwgisborne.co.nz
- rwinvercargill co nz
- rwinvercargill.co.nz
- rwrotorua
- rwrotorua co nz
- rwrotorua.co.nz
- rwtaupo.co.nz
- rwwhangarei
- rwwhangarei co nz
- rwwhangarei.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.