Ray White vs Winder & Co:Which is more popular?
In September 2026, Ray White had more branded searches than Winder & Co among Blenheim real estate agencies in New Zealand. Ray White had about 890 branded searches, while Winder & Co had 120. Ray White made up 42.8% of all Blenheim real estate agency searches we track, and Winder & Co accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about Blenheim real estate agencies, Winder & Co appeared in three of the four answers and Ray White in one. Winder & Co was mentioned before Ray White in two out of three answers.
Who do people search for more?
Ray White, about 7 searches for every 1 for Winder & Co
Who does AI mention more?
Winder & Co, mentioned in 3 of 4 answers, Ray White in 1
Who does AI recommend more?
Winder & Co, named ahead of Ray White in 2 of 3 answers
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Top Blenheim real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Winder & Co was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ray White was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Winder & Co was listed before Ray White in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Harcourts3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bayleys3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Winder & Co3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ray White1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Total Realty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Diane Parish Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Raine & Horne0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Blenheim real estate agencies
4 answers
Asked ChatGPT
“Which real estate agency should I hire in Blenheim, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Blenheim, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Blenheim, New Zealand for a home sale?”
Searched Google, AI Overview
“blenheim real estate agency”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“blenheim property agent”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Ray White or Winder & Co more popular in search?
This chart shows how often people search Google for Ray White and Winder & Co by name. Each line represents a brand's share of searches for all seven Blenheim real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Ray White, Winder & Co. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray White | Harcourts | Bayleys | Winder & Co | Total Realty | Diane Parish Real Estate | Raine & Horne |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 39% | 15.5% | 11.6% | 4.8% | 0.4% | 0.4% |
| Nov 2025 | 30.9% | 44.2% | 12.1% | 9.1% | 2.3% | 1.1% | 0.38% |
| Dec 2025 | 44% | 30.4% | 12.6% | 9.2% | 2.4% | 0.97% | 0.48% |
| Jan 2026 | 38.1% | 35.4% | 9.4% | 12.6% | 2.2% | 1.8% | 0.45% |
| Feb 2026 | 31.6% | 37.2% | 12.6% | 13.4% | 4.3% | 0.4% | 0.4% |
| Mar 2026 | 37.9% | 35.7% | 11.9% | 10.4% | 3% | 0.74% | 0.37% |
| Apr 2026 | 36.9% | 41.5% | 7.8% | 8.3% | 4.1% | 0.92% | 0.46% |
| May 2026 | 39.4% | 39.9% | 8.2% | 7.2% | 2.4% | 2.4% | 0.48% |
| Jun 2026 | 34.5% | 40.2% | 7.2% | 13.9% | 3.1% | 0.52% | 0.52% |
| Jul 2026 | 36.6% | 42.1% | 7.7% | 10.4% | 1.6% | 1.1% | 0.55% |
| Aug 2026 | 37% | 40.6% | 7.3% | 11.5% | 2.6% | 0.52% | 0.52% |
| Sep 2026 | 42.8% | 38.5% | 8.2% | 5.8% | 3.4% | 0.96% | 0.48% |
How has the Ray White and Winder & Co comparison changed over the last 12 months?
3 findings
- Ray White was ahead of Winder & Co in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ray White’s share of searches among Blenheim real estate agencies in New Zealand moved from 28.3% to 42.8%, and its estimated monthly branded searches moved from 710 to 890.
- Across the 12 months ending September 2026, Winder & Co’s share of searches among Blenheim real estate agencies in New Zealand moved from 11.6% to 5.8%, and its estimated monthly branded searches moved from 290 to 120.
How did search popularity change for New Zealand Blenheim real estate agencies in September 2026?
3 changes
In September 2026, Ray White overtook Harcourts to become the leader among Blenheim real estate agencies in New Zealand, with 42.8% of the searches.
In September 2026, Bayleys overtook Winder & Co to rank 3rd among Blenheim real estate agencies in New Zealand, with 8.2% of the searches.
In September 2026, Winder & Co lost share of searches among Blenheim real estate agencies in New Zealand, from 11.5% to 5.8%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Ray White’s and Winder & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ray White
6 branded search terms
- ray white
- ray white agents
- ray white blenheim
- ray white whangarei
- raywhite
- rwwhangarei
Winder & Co
3 branded search terms
- winder & co
- winder and co
- winderco
Other head-to-heads among Blenheim real estate agencies
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