Brandwave

How popular isHarcourts?

In August 2026, people searched for Harcourts by name about 27,600 times in New Zealand, an 18% decrease from 11 months earlier. These searches made up 32.7% of all New Zealand Hastings real estate agency searches, placing Harcourts second out of four agencies. When we asked both ChatGPT and Google AI Overviews about Hastings real estate agencies, Harcourts appeared in three of the four answers and was the second most recommended of the four.

Search and AI answers in September 2026

Harcourts is the second most searched of 4 competitors and the second most recommended in AI answers.

  1. Property BrokersShare of searches 46.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. HarcourtsShare of searches 32.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. TremainsShare of searches 17.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. Ray WhiteShare of searches 3.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top Hastings real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Harcourts was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Harcourts is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tremains1st
  2. Harcourts2nd
  3. Property Brokers3rd
  4. Ray White4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Property Brokers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Harcourts3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tremains3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ray White2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Hastings real estate agencies

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Hastings real estate agencies compete with Harcourts?

Harcourts against Hastings real estate agencies in New Zealand, by month

Share of searches by month for Property Brokers, Harcourts, Tremains, Ray White. The figures are in the table below the chart.

View monthly share of searches table
MonthProperty BrokersHarcourtsTremainsRay White
Oct 202550.8%25.4%20.3%3.6%
Nov 202548.9%26.6%20.7%3.7%
Dec 202540.8%30.6%23.8%4.8%
Jan 202649.3%26.9%19.4%4.5%
Feb 202653.8%24.8%17.1%4.3%
Mar 202643.9%29.8%21%5.4%
Apr 202648.1%25.9%21.5%4.4%
May 202652.4%27.6%16.6%3.4%
Jun 202641.4%33.1%21.8%3.8%
Jul 202641.6%33.6%21.5%3.4%
Aug 202649.7%28.8%18.3%3.3%
Sep 202646.9%32.7%17.3%3.1%

  1. 1.Property Brokers

    46.9%

    Held 1st. 760 estimated branded searches, 0% vs prior month. Share -2.8 points.

  2. 2.Harcourts

    32.7%

    Held 2nd. 530 estimated branded searches, +20.5% vs prior month. Share +4 points.

  3. 3.Tremains

    17.3%

    Held 3rd. 280 estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Ray White

    3.1%

    Held 4th. 50 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Harcourts and its closest rivals

Every comparison with Harcourts

31 comparisons

How has branded search demand for Harcourts changed in New Zealand over the last 12 months?

3 findings
  • Across the 11 months ending August 2026, estimated monthly branded searches for Harcourts in New Zealand fell from 33.7K to 27.6K.
  • Across the 12 months ending September 2026, Harcourts’ share of searches among Hastings real estate agencies in New Zealand increased from 25.4% to 32.7%.
  • Across the 12 months ending September 2026, Harcourts’ share of searches among Hastings real estate agencies in New Zealand peaked at 33.6% in July 2026 and was lowest at 24.8% in February 2026.

How did search popularity change for New Zealand Hastings real estate agencies in September 2026?

4 changes

  1. In September 2026, Harcourts gained share of searches among Hastings real estate agencies in New Zealand, from 28.8% to 32.7%.

  2. In September 2026, Property Brokers lost share of searches among Hastings real estate agencies in New Zealand, from 49.7% to 46.9%.

  3. In September 2026, Tremains lost share of searches among Hastings real estate agencies in New Zealand, from 18.3% to 17.3%.

  4. Ray White’s share of searches among Hastings real estate agencies in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.1% in September 2026.

How are Harcourts’ branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Harcourts’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • harcourt's
  • harcourts
  • harcourts agents
  • harcourts ashburton
  • harcourts blenheim
  • harcourts blenheim rentals
  • harcourts hamilton
  • harcourts hastings
  • harcourts invercargill
  • harcourts masterton
  • harcourts nz
  • harcourts property management
  • harcourts real estate
  • harcourts rentals
  • harcourts rentals blenheim
  • harcourts rentals hastings
  • harcourts rotorua
  • harcourts rotorua rentals
  • harcourts taupo
  • harcourts tauranga
  • harcourts timaru
  • harcourts whakatane
  • harcourts whanganui
  • harcourts whangarei
  • harcourtstaupo
  • harcourtswhangarei

Do you work for Harcourts? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Harcourts compete?

Harcourts is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies3rd of 1517.5%Show ranking
Auckland real estate agencies4th of 813.5%Show ranking
Whangarei real estate agencies3rd of 41.8%Show ranking
Hamilton real estate agencies2nd of 624.7%Show ranking
Rotorua real estate agencies3rd of 914.4%Show ranking
Wellington real estate agencies3rd of 715.9%Show ranking
Invercargill real estate agencies2nd of 929.7%Show ranking
Whanganui real estate agencies3rd of 514.7%Show ranking
Timaru real estate agencies1st of 742.5%Show ranking
Blenheim real estate agencies2nd of 738.5%Show ranking
Ashburton real estate agencies2nd of 721.5%Show ranking
Taupo real estate agencies3rd of 619.3%Show ranking
Hastings real estate agencies2nd of 432.7%Shown above
Masterton real estate agencies4th of 510%Show ranking
Whakatane real estate agencies2nd of 724.8%Show ranking
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