Brandwave

How popular isTremains?

In September 2026, people searched for Tremains by name about 1,820 times in New Zealand, a 23.5% decrease from the previous year. These searches made up 17.3% of all New Zealand Hastings real estate agency searches, placing Tremains third out of four agencies. When we asked both ChatGPT and Google AI Overviews about Hastings real estate agencies, Tremains appeared in three of the four answers and was the most recommended of the four.

Search and AI answers in September 2026

Tremains is the third most searched of 4 competitors and the most recommended in AI answers.

  1. Property BrokersShare of searches 46.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. HarcourtsShare of searches 32.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. TremainsShare of searches 17.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. Ray WhiteShare of searches 3.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
Tremains website (opens in a new tab)

Follow Tremains and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Hastings real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tremains was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Tremains is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tremains1st
  2. Harcourts2nd
  3. Property Brokers3rd
  4. Ray White4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Property Brokers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Harcourts3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tremains3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ray White2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Hastings real estate agencies

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Hastings real estate agencies compete with Tremains?

Tremains against Hastings real estate agencies in New Zealand, by month

Share of searches by month for Property Brokers, Harcourts, Tremains, Ray White. The figures are in the table below the chart.

View monthly share of searches table
MonthProperty BrokersHarcourtsTremainsRay White
Oct 202550.8%25.4%20.3%3.6%
Nov 202548.9%26.6%20.7%3.7%
Dec 202540.8%30.6%23.8%4.8%
Jan 202649.3%26.9%19.4%4.5%
Feb 202653.8%24.8%17.1%4.3%
Mar 202643.9%29.8%21%5.4%
Apr 202648.1%25.9%21.5%4.4%
May 202652.4%27.6%16.6%3.4%
Jun 202641.4%33.1%21.8%3.8%
Jul 202641.6%33.6%21.5%3.4%
Aug 202649.7%28.8%18.3%3.3%
Sep 202646.9%32.7%17.3%3.1%

  1. 1.Property Brokers

    46.9%

    Held 1st. 760 estimated branded searches, 0% vs prior month. Share -2.8 points.

  2. 2.Harcourts

    32.7%

    Held 2nd. 530 estimated branded searches, +20.5% vs prior month. Share +4 points.

  3. 3.Tremains

    17.3%

    Held 3rd. 280 estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Ray White

    3.1%

    Held 4th. 50 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Tremains and its closest rivals

Every comparison with Tremains

5 comparisons

How has branded search demand for Tremains changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tremains in New Zealand fell from 2.4K to 1.8K.
  • Across the 12 months ending September 2026, Tremains’ share of searches among Hastings real estate agencies in New Zealand decreased from 20.3% to 17.3%.
  • Across the 12 months ending September 2026, Tremains’ share of searches among Hastings real estate agencies in New Zealand peaked at 23.8% in December 2025 and was lowest at 16.6% in May 2026.

How did search popularity change for New Zealand Hastings real estate agencies in September 2026?

4 changes

  1. In September 2026, Harcourts gained share of searches among Hastings real estate agencies in New Zealand, from 28.8% to 32.7%.

  2. In September 2026, Property Brokers lost share of searches among Hastings real estate agencies in New Zealand, from 49.7% to 46.9%.

  3. In September 2026, Tremains lost share of searches among Hastings real estate agencies in New Zealand, from 18.3% to 17.3%.

  4. Ray White’s share of searches among Hastings real estate agencies in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.1% in September 2026.

How are Tremains’ branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Tremains’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tremains
  • tremains hastings
  • tremains masterton
  • tremains property management
  • tremains real estate
  • tremains realestate
  • tremains rentals
  • tremains taupo

Do you work for Tremains? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tremains compete?

Tremains is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Taupo real estate agencies4th of 616.3%Show ranking
Hastings real estate agencies3rd of 417.3%Shown above
Masterton real estate agencies3rd of 515.7%Show ranking
Creator with pink hair and a pink jacket

Is Tremains your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free