Brandwave

How popular isProperty Brokers?

In September 2026, people searched for Property Brokers by name about 16,100 times in New Zealand, about the same as the previous year. These searches made up 46.9% of all New Zealand Hastings real estate agency searches, placing Property Brokers first out of four agencies. When we asked both ChatGPT and Google AI Overviews about Hastings real estate agencies, Property Brokers appeared in all answers and was the third most recommended of the four.

Search and AI answers in September 2026

Property Brokers is the most searched of 4 competitors and the third most recommended in AI answers.

  1. Property BrokersShare of searches 46.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. HarcourtsShare of searches 32.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. TremainsShare of searches 17.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. Ray WhiteShare of searches 3.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top Hastings real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Property Brokers appeared in all four answers. Property Brokers is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tremains1st
  2. Harcourts2nd
  3. Property Brokers3rd
  4. Ray White4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Property Brokers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Harcourts3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tremains3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ray White2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Hastings real estate agencies

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Hastings real estate agencies compete with Property Brokers?

Property Brokers against Hastings real estate agencies in New Zealand, by month

Share of searches by month for Property Brokers, Harcourts, Tremains, Ray White. The figures are in the table below the chart.

View monthly share of searches table
MonthProperty BrokersHarcourtsTremainsRay White
Oct 202550.8%25.4%20.3%3.6%
Nov 202548.9%26.6%20.7%3.7%
Dec 202540.8%30.6%23.8%4.8%
Jan 202649.3%26.9%19.4%4.5%
Feb 202653.8%24.8%17.1%4.3%
Mar 202643.9%29.8%21%5.4%
Apr 202648.1%25.9%21.5%4.4%
May 202652.4%27.6%16.6%3.4%
Jun 202641.4%33.1%21.8%3.8%
Jul 202641.6%33.6%21.5%3.4%
Aug 202649.7%28.8%18.3%3.3%
Sep 202646.9%32.7%17.3%3.1%

  1. 1.Property Brokers

    46.9%

    Held 1st. 760 estimated branded searches, 0% vs prior month. Share -2.8 points.

  2. 2.Harcourts

    32.7%

    Held 2nd. 530 estimated branded searches, +20.5% vs prior month. Share +4 points.

  3. 3.Tremains

    17.3%

    Held 3rd. 280 estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Ray White

    3.1%

    Held 4th. 50 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Property Brokers and its closest rivals

Every comparison with Property Brokers

24 comparisons

How has branded search demand for Property Brokers changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Property Brokers in New Zealand held steady, from 16.9K to 16.1K.
  • Across the 12 months ending September 2026, Property Brokers’ share of searches among Hastings real estate agencies in New Zealand decreased from 50.8% to 46.9%.
  • Across the 12 months ending September 2026, Property Brokers’ share of searches among Hastings real estate agencies in New Zealand peaked at 53.8% in February 2026 and was lowest at 40.8% in December 2025.

How did search popularity change for New Zealand Hastings real estate agencies in September 2026?

4 changes

  1. In September 2026, Harcourts gained share of searches among Hastings real estate agencies in New Zealand, from 28.8% to 32.7%.

  2. In September 2026, Property Brokers lost share of searches among Hastings real estate agencies in New Zealand, from 49.7% to 46.9%.

  3. In September 2026, Tremains lost share of searches among Hastings real estate agencies in New Zealand, from 18.3% to 17.3%.

  4. Ray White’s share of searches among Hastings real estate agencies in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.1% in September 2026.

How are Property Brokers’ branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Property Brokers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • property brokers
  • property brokers ashburton
  • property brokers hastings
  • property brokers kapiti
  • property brokers listings
  • property brokers masterton
  • property brokers napier
  • property brokers paraparaumu
  • property brokers queenstown
  • property brokers rentals
  • property brokers timaru
  • property brokers wanganui
  • property brokers whakatane
  • property brokers whanganui
  • propertybrokers

Do you work for Property Brokers? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Property Brokers compete?

Property Brokers is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies5th of 159.9%Show ranking
Whanganui real estate agencies1st of 556.3%Show ranking
Timaru real estate agencies2nd of 719.2%Show ranking
Ashburton real estate agencies1st of 728.3%Show ranking
Hastings real estate agencies1st of 446.9%Shown above
Masterton real estate agencies2nd of 525.7%Show ranking
Whakatane real estate agencies1st of 730.1%Show ranking
Napier property management companies1st of 754.9%Show ranking
Cambridge real estate agencies4th of 812.1%Show ranking
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Is Property Brokers your brand?

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