Property Brokers vs Ray White:Which is more popular?
In September 2026, Property Brokers had more branded searches than Ray White among Hastings real estate agencies in New Zealand. Property Brokers had about 760 branded searches, while Ray White had 50. Property Brokers made up 46.9% of all Hastings real estate agency searches we track, and Ray White accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about Hastings real estate agencies, Property Brokers appeared in all four answers and Ray White in two. Property Brokers was mentioned before Ray White in every answer.
Who do people search for more?
Property Brokers, about 15 searches for every 1 for Ray White
Who does AI mention more?
Property Brokers, mentioned in every answer we collected
Who does AI recommend more?
Property Brokers, named ahead of Ray White in every answer
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Top Hastings real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Property Brokers appeared in all four answers. Ray White was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Property Brokers was listed before Ray White in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tremains1st
Harcourts2nd- Property Brokers3rd
Ray White4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Property Brokers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Harcourts3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Tremains3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ray White2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Hastings real estate agencies
4 answers
Asked ChatGPT
“Which real estate agency should I hire in Hastings, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Hastings, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Hastings, New Zealand for a house sale?”
Searched Google, AI Overview
“house sale hastings”
Searched Google, AI Overview
“real estate agent hastings”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Property Brokers or Ray White more popular in search?
This chart shows how often people search Google for Property Brokers and Ray White by name. Each line represents a brand's share of searches for all four Hastings real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Property Brokers, Ray White. The figures are in the table below the chart.
View monthly share of searches table
| Month | Property Brokers | Harcourts | Tremains | Ray White |
|---|---|---|---|---|
| Oct 2025 | 50.8% | 25.4% | 20.3% | 3.6% |
| Nov 2025 | 48.9% | 26.6% | 20.7% | 3.7% |
| Dec 2025 | 40.8% | 30.6% | 23.8% | 4.8% |
| Jan 2026 | 49.3% | 26.9% | 19.4% | 4.5% |
| Feb 2026 | 53.8% | 24.8% | 17.1% | 4.3% |
| Mar 2026 | 43.9% | 29.8% | 21% | 5.4% |
| Apr 2026 | 48.1% | 25.9% | 21.5% | 4.4% |
| May 2026 | 52.4% | 27.6% | 16.6% | 3.4% |
| Jun 2026 | 41.4% | 33.1% | 21.8% | 3.8% |
| Jul 2026 | 41.6% | 33.6% | 21.5% | 3.4% |
| Aug 2026 | 49.7% | 28.8% | 18.3% | 3.3% |
| Sep 2026 | 46.9% | 32.7% | 17.3% | 3.1% |
How has the Property Brokers and Ray White comparison changed over the last 12 months?
3 findings
- Property Brokers was ahead of Ray White in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Property Brokers’ share of searches among Hastings real estate agencies in New Zealand moved from 50.8% to 46.9%, and its estimated monthly branded searches moved from 1K to 760.
- Across the 12 months ending September 2026, Ray White’s share of searches among Hastings real estate agencies in New Zealand moved from 3.6% to 3.1%, and its estimated monthly branded searches moved from 70 to 50.
How did search popularity change for New Zealand Hastings real estate agencies in September 2026?
2 changes
In September 2026, Property Brokers lost share of searches among Hastings real estate agencies in New Zealand, from 49.7% to 46.9%.
Ray White’s share of searches among Hastings real estate agencies in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.1% in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Property Brokers’ and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Property Brokers
5 branded search terms
- property brokers
- property brokers hastings
- property brokers listings
- property brokers rentals
- propertybrokers
Ray White
1 branded search term
- ray white hastings
Other head-to-heads among Hastings real estate agencies
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