Harcourts vs Ray White:Which is more popular?
In September 2026, Harcourts had more branded searches than Ray White among Hastings real estate agencies in New Zealand. Harcourts had about 530 branded searches, while Ray White had 50. Harcourts made up 32.7% of all Hastings real estate agency searches we track, and Ray White accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about Hastings real estate agencies, Harcourts appeared in three of the four answers and Ray White in two. Harcourts was mentioned before Ray White in every answer.
Who do people search for more?
Harcourts, about 11 searches for every 1 for Ray White
Who does AI mention more?
Harcourts, mentioned in 3 of 4 answers, Ray White in 2
Who does AI recommend more?
Harcourts, named ahead of Ray White in every answer
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Top Hastings real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Harcourts was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ray White was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Harcourts was listed before Ray White in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tremains1st- Harcourts2nd
Property Brokers3rd
Ray White4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Property Brokers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Harcourts3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Tremains3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ray White2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Hastings real estate agencies
4 answers
Asked ChatGPT
“Which real estate agency should I hire in Hastings, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Hastings, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Hastings, New Zealand for a house sale?”
Searched Google, AI Overview
“house sale hastings”
Searched Google, AI Overview
“real estate agent hastings”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Harcourts or Ray White more popular in search?
This chart shows how often people search Google for Harcourts and Ray White by name. Each line represents a brand's share of searches for all four Hastings real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Harcourts, Ray White. The figures are in the table below the chart.
View monthly share of searches table
| Month | Property Brokers | Harcourts | Tremains | Ray White |
|---|---|---|---|---|
| Oct 2025 | 50.8% | 25.4% | 20.3% | 3.6% |
| Nov 2025 | 48.9% | 26.6% | 20.7% | 3.7% |
| Dec 2025 | 40.8% | 30.6% | 23.8% | 4.8% |
| Jan 2026 | 49.3% | 26.9% | 19.4% | 4.5% |
| Feb 2026 | 53.8% | 24.8% | 17.1% | 4.3% |
| Mar 2026 | 43.9% | 29.8% | 21% | 5.4% |
| Apr 2026 | 48.1% | 25.9% | 21.5% | 4.4% |
| May 2026 | 52.4% | 27.6% | 16.6% | 3.4% |
| Jun 2026 | 41.4% | 33.1% | 21.8% | 3.8% |
| Jul 2026 | 41.6% | 33.6% | 21.5% | 3.4% |
| Aug 2026 | 49.7% | 28.8% | 18.3% | 3.3% |
| Sep 2026 | 46.9% | 32.7% | 17.3% | 3.1% |
How has the Harcourts and Ray White comparison changed over the last 12 months?
3 findings
- Harcourts was ahead of Ray White in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harcourts’ share of searches among Hastings real estate agencies in New Zealand moved from 25.4% to 32.7%, and its estimated monthly branded searches moved from 500 to 530.
- Across the 12 months ending September 2026, Ray White’s share of searches among Hastings real estate agencies in New Zealand moved from 3.6% to 3.1%, and its estimated monthly branded searches moved from 70 to 50.
How did search popularity change for New Zealand Hastings real estate agencies in September 2026?
2 changes
In September 2026, Harcourts gained share of searches among Hastings real estate agencies in New Zealand, from 28.8% to 32.7%.
Ray White’s share of searches among Hastings real estate agencies in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.1% in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Harcourts’ and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Hastings real estate agencies
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